TitelI want to see you
Agentur
Kampagne Crashmob
Werbende Fietsersbond
Marke Fietsersbond
Geschäftsbereich Verkehrssicherheit
Philosophie

promote the use of bike lights.

The Netherlands is one of the best cycling countries but there are many cyclist riding unsafely by not using lights at night. The campaign targets young people between 13 and 25 years with this road safety version of a flashmob.

Only slightly ore than half of Dutch people under 25 use their lights at night. The prevention of penalties and the importance of bicycle lighting for yourself and other road users is the main message in this Crashmob video. 

Medientyp Internet-Film
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