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Amsterdam 1017 CD
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Patrick Garvey

Patrick Garvey

CMO| Founding Partner

Telefon: +31621141730


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Hauptkompetenzen: Werbung/Full Service/ Integriert, Marketing Services, Experiential, Branded Content/Entertainment, Branding/ Produktentwicklung, Strategy and Planning, Finanzen, Industrie, Technologie, Online Dienstleistungen, Vertrieb, Entertainment, Schönheit, Mode, Luxusprodukte, Reisen und Turismus, Verbraucher, Multikulturell

Gegründet in: 2011

Mitarbeiter: 35

Awards: 32

Kreative Projekte: 55

Kunden: 13

Hauptkompetenzen: Werbung/Full Service/ Integriert, Marketing Services, Experiential, Branded Content/Entertainment, Branding/ Produktentwicklung, Strategy and Planning, Finanzen, Industrie, Technologie, Online Dienstleistungen, Vertrieb, Entertainment, Schönheit, Mode, Luxusprodukte, Reisen und Turismus, Verbraucher, Multikulturell

Gegründet in: 2011

Mitarbeiter: 35

Awards: 32

Kreative Projekte: 55

Kunden: 13

WE ARE Pi

Herengracht 577
Amsterdam 1017 CD
Niederlande
Telefon: 0031 20 77 666 26
E-Mail:
Webseite:
Patrick Garvey

Patrick Garvey

CMO| Founding Partner

Telefon: +31621141730

Nikon, The Guardian and Pi Studios team up on documentary exploring the different ways brides experience marriage

Nikon, The Guardian and Pi Studios team up on documentary exploring the different ways brides experience marriage


With all eyes on the upcoming royal wedding, a new documentary gets to the heart of four
weddings that are just as extraordinary, for very different reasons.


Amsterdam, the Netherlands, 15th May 2018.​

Nikon has teamed up with The Guardian and WE ARE Pi’s
premium entertainment arm Pi Studios, to create a new documentary called Four Weddings. ​Focusing on brides’ wedding days from the UK, US, Romania and India, this landmark contemporary look at marriage unpacks the different ways global societies treat love, relationships and brides.
The documentary looks at the shifting perceptions of marriage around the world, examining what it means to be a bride in 2018. It explores how the couples met, what their relationship means, what their future holds, and how their marriages relate to the challenges they face.
It’s not just Prince Harry and Meghan’s union breaking convention. Four Weddings features a US Army soldier discharged from Iraq who overcomes prejudice by following her heart rather than her head; a terminally-ill British woman unsure of the future; a young Romanian bride debating what community means today; and a self-assured Indian woman who turns the idea of arranged marriage on its head.
The 20 minute film was shot entirely on the Nikon D850 with a range of NIKKOR lenses by award-winning director Matt Houghton from Pulse Films. It was produced by The Guardian’s multimedia team and Pi Studios with funding from Nikon through the Guardian’s branded content division, Guardian Labs. The film is clearly labelled in line with the Guardian’s content funding guidelines as editorially independent and supported by Nikon.
Alex Bennett Grant, Founder and CEO of WE ARE Pi said:​ “Dry technical specs and how-to videos don't cut it.
Today’s photographers are looking for genuine creative inspiration that will set them apart. We set out to
demonstrate that Nikon’s D850 can transform wedding photography into landmark entertainment, inspiring a new perspective on what’s possible.”
Ravi Amaratunga Hitchcock, Head of Pi Studios of the show adds:​ “Being able to make such a great piece of
cinema, the central part of a full-bodied campaign around wedding photography for Nikon, has been a real honour.
Pi Studios always aims to do things differently, so connecting The Guardian's journalistic excellence to Nikon’s bold storytelling mission through its D850 camera has been fantastic."
Charlie Phillips, head of documentaries, Guardian News & Media, said​: “We're delighted to have worked with
Nikon and Pi Studios on this exciting project. Everyone's wedding day feels as special to them as a royal occasion and we wanted to convey that feeling in the documentary - highlighting the little details that make up for an amazing and perhaps stressful day. This is a beautiful film and we're grateful to not only the filmmaking team but also these four remarkable brides who granted us an inside look at their love.”
The Four Wedding documentary is part of Nikon’s wider European Wedding campaign, which will run across
markets including the UK, Germany, France and the Netherlands, with digital and social content, product films, the Nikon website and PR.
To view the full documentary and see additional images from the four weddings, captured by wedding
photographer Will Patrick on the D850, please click here.

 

 

 

Notes to editors
Four Weddings was captured on Nikon equipment, demonstrating the video capabilities of Nikon’s latest, full-frame DSLR camera, the D850. Its extraordinary resolution, outstanding dynamic range speed, class leading ISO-range and long battery life contributed to the delivery of this rich documentary.
The following NIKKOR lenses were among those also used in the production:
● AF-S NIKKOR 28mm f/1.4E ED - A firm favourite with wedding photographers, this lens is immensely
capable – creating amazing bokeh while maintaining excellent sharpness from edge to edge. It focuses
quickly offering exceptional aesthetic control in any light – expect clear, high-resolution images even in
backlit situations. It’s able to focus close and has a wide angle of view, so it’s very versatile for switching
between details/close-ups and wider shots of the environment.
● AF-S NIKKOR 35mm f/1.4G – This wide-angle, single-focal-length lens with a fast f/1.4 aperture is perfect
for shooting the crowd scenes and landscapes which are common features in wedding videos and
photography. It delivers outstandingly sharp images, even in low-light. 

 

● AF-S NIKKOR 50mm 1:1.8G – The remarkably lightweight and compact lens is ideal for capturing portrait
moments at any wedding. It boasts a fast maximum aperture of f/1.8 that is ideal for low-light situations or
when shallow depth of field is required.
About director Matt Houghton
Matt Houghton is a British, award-winning filmmaker. In 2015 his short film, Dear Araucaria, won the Audience Award at Sheffield Doc/Fest and was nominated for Best Documentary awards at LSFF and Kinsale Sharks. He worked as the second unit director on BAFTA-nominated documentary feature Notes On Blindness before being selected to be part of the class of 2016 on the BFI’s NET.WORK@LFF professional development programme.
http://www.itsmatthoughton.co.uk/
About photographer Will Patrick
Will Patrick is a London based wedding photographer who works with fun, creative couples looking for the
anti-cliche, the informal and the unique. Although based in London, he shoots weddings all over the rest of the UK and worldwide.
When it comes to shooting weddings, his style is all about providing unlimited coverage and relaxed portraiture with an informal approach. Above all else, he’s always striving to deliver images unlike anyone else’s.
About WE ARE PI
WE ARE Pi is an ideas company founded on international Pi day, March 14th 2011. The company is on a mission to enthusiastically support ideas that move the world forward. Pi is defined as a number that never ends and never settles into a permanently repeating pattern. Therefore, Never Settle is an attitude WE ARE Pi applies to its team, relationships, and the ideas it puts out into the world through its work.
http://wearepi.com/
About Pi Studios
Pi Studios is WE ARE Pi’s Amsterdam-based premium entertainment company that connects the dots between broadcasters, digital publishers and brands to create and leverage original IP and content franchises.
https://pistudios.co/ 

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