TitelIgnite Your Senses
Agentur
Kampagne Ignite Your Senses
Werbende Subaru Corporation
Marke Subaru BRZ
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Sportwagen
Philosophie Hot sportscars have always made drivers feel a bit flush. Now Subaru is taking the launch of its all-new BRZ to another level by allowing consumers to literally taste it in the form of a scorching hot sauce.

Aptly titled IGNITE YOUR SENSES, the integrated campaign was launched through a dramatic online film. Revolving around a curious pizzeria, the story begins with a customer becoming enraptured by an all-new Subaru BRZ parked outside the restaurant. Seeing what lights this guy’s fire, the chef gives him a unique bottle of hot sauce featuring BRZ branding. And after tasting the bottled-up feeling of the sportscar, the customer’s heightened senses launch him into a fiery BRZ driving fantasy through the city.

But the film premise is more than just pure fantasy. A batch of BRZ Hot Sauce bottles have been earmarked for select dealers and surprise and delight giveaways on social media, so consumers can take a “taste drive”.
Medientyp Interaktiv
Länge
Kolorierung
Chief Creative Officer
Executive Creative Director
Creative Director/ art director
Creative Director, Copywriter
Art Director
Art Director
Texter
Texter
Head of Design
Designer
Designer
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Strategy Team
Strategy Team
Strategy Team
Head of Digital
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Produktionsfirma Asymetric Media Ltd.
Regisseur
Direktor Fotografie
Post-Produktion
Produzent
Produzent
Produzent
Produzent
Produzent
Produzent
Produzent
Produzent
Produzent
Interactive producer
Lead AR Artist
Developer
Developer
3D Studio
Kolorist
Music & Sound Design
Audioingenieur
Cutter
Editor / VFX Artist
VFX-Künstler
Motion Graphics Artist
Fotograf
Web Developer
Web Developer
Digitale Retuschierung
Digitale Retuschierung
Digitale Retuschierung
Studio Direktor
Studio Artist
Studio Artist
Studio Artist
Bottle

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