TitelEGO Antarctica Case Study
Kampagne Antarctica
Werbende Chervon North America
Marke EGO Power+
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Werkzeug, Do-it-yourself
Slogan Power Beyond Bellief
Story INSIGHT: The #1 issue with traditional gas-powered snow blowers is that they don’t start when it’s too cold—when you need them most.
CHALLENGE: How do you show people that the new battery-powered EGO Power+ Snow Blower is strong enough to start the first time, every time, and work under the most extreme weather conditions?
SOLUTION: You bring it to the coldest, harshest, windiest environment on earth—Antarctica—to prove it.
RESULTS: In the 4th quarter of 2016 EGO launched their 1st cordless snow blower exclusively at Home Depot. The product completely sold out.
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