Titel100 reasons to get back to trail (1)
Agentur
Kampagne 100 reasons to get back to trail
Werbende The North Face
Marke The North Face
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 3
Geschäftsbereich Sportbekleidung
Story Despite these setbacks, The North Face and FRED & FARID Shanghai have come together to reinvent TNF100 and answer the question: "Why should we keep running?" To promote the relaunch, the independent agency has developed a fully integrated campaign called 'TNF100 Reasons to get back to trail,' which includes a 5-minute film, a giant billboard in the heart of Shanghai, and campaign posters. The campaign was almost entirely user-generated, thanks to the participation of 100 professional runners and influencers from The North Face community. They provided their pictures, videos, and voices to support their own reasons for getting back on the trail.
Problem Relaunch the TNF100, the iconic 100km ultra trail race, after a three-year absence. The event, known as "one of the toughest and most beautiful ultra trail experiences in the region," has faced significant challenges in recent years, including the COVID-19 pandemic and a tragedy at a similar event in north west China.
Medientyp Plakat
Länge
Chief Creative Officer
Executive Creative Director
Group Creative Director
Texter
Texter
Art Director
Art Director
Account Supervisor
Account Supervisor
Account Supervisor
Agency Producer
Agency Producer
Executive Producer
Filmproduzent/Produzent
Cutter
Tonstudio

Andere Werbungen dieser Kampagne