The Reinvention of a Brand

They say that marketers make products, but consumers make brands. We all know the exercise of defining a brand can be a daunting task.

Sure, brands start as a product. Google defines “brand” as “a type of product manufactured by a particular company under a particular name.” However, we believe a brand should be personified by a series of traits, expectations and promises. As anyone in the marketing world knows, translating a product into a brand takes time, effort and, most of all, a passion to get it right.

At Eventive, we believe a few things about what defines a successful brand and, more importantly, what it should do:

• Stand out from the rest
• Be consistent
• Deliver a clear message
• Be honest
• Service the needs of others
• Do what it says it will do
• Be accessible
• Stand on its own merits
• Evolve with the changing landscape
• Attract new fans and believers

These traits are just as important to us as they are to our clients. A brand should meet (and hopefully, exceed) customer expectations. And in turn, those customers become advocates because of the consistency, integrity, and promise that the brand delivers.

At Eventive, we too are always evolving our brand so that we can better-craft experiences that lead to creative solutions for our clients’ brands.

We challenge ourselves to surpass expectations when it comes to creating artistic and inventive ways of telling a client’s brand story. Being smaller, agile, and more hands-on, we consistently elevate ourselves and our clients’ brand experiences into an art form.

It’s part of our commitment to always becoming better: better partners, better teammates and better marketers. Committed to improving our brand.

With that, we are preparing to launch a new thought leadership initiative on our website (eventivemarketing.com). This initiative will touch on a variety of topics: the arts and sciences, how we interact with different communities in a human way, how to make an impact on a daily basis and things that inspire and awe us.

In the coming weeks, you will start to see examples of this new evolution on our website and social channels. We hope that we can continue to inspire, educate and engage our clients, our colleagues, and our peers.

One thing, however, remains consistent: We are evolving our brand story so we can elevate your brand story. That is the Art of Experience.

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