| Story | Modern life is full of distractions. We’re all connected, all the time, to the little screens we carry in our pockets. And amazing though it is to be able to tweet while we shop while we chat while we game while we watch, the rise in phone-based health issues along with the popularity of the mindfulness movement show that people are searching for an antidote to being online all the time. People need to Get Lost. New research commissioned by Vue and University College London, shows that a trip to the cinema can be more than just an entertaining way to spend a couple of hours, it can actually be good for us too. The study shows that the cinema experience has profound cognitive, emotional and psychological benefits. It can boost memory, productivity and focus, help to alleviate depression and loneliness and even help keep your heart healthy by raising the heart rate to a level similar to doing a light form of cardio exercise. This research backs up what Tim Richards, the Founder of Vue, has long believed to be true, that cinema is precious and necessary escapism that enriches our everyday lives. It’s why Vue has invested so much to create the ultimate Big Screen Experience, with t he ultimate seat, screen and sound. This new film, ‘Get Lost’ highlights Vue’s point of view about the value of taking a break from life’s distractions and getting lost in great stories. Directed by Jake Scott of RSA Films, voiced by John Boyega (of Star Wars fame) and featuring a very special cameo, the two and a half minute film, shot over six days in South Africa and London, positions Vue as the only place you can properly get lost in great stories. As a treat for real cinema lovers, as well as its main message, the film has been loaded with a variety of ‘easter eggs’ (hidden film references). The campaign kicks off in January (the month in which people arguably feel most in need of the kind of benefits a trip to the cinema can give) in every Vue screening in the UK and Ireland, reaching over 40+ million people each year and will be rolled out across channels including social and OOH, as well as other markets globally. |