| Titel | Lesso Lessons |
| Agentur | Ogilvy Africa |
| Kampagne | Lesso Lessons |
| Werbende | Ministry of Health Kenya & Roto Tanks |
| Marke | Ministry of Health Kenya & Roto Tanks |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 3 |
| Geschäftsbereich | Fabrikationen |
| Story | Leading Water tanks manufacturer Roto Tanks, the Ministry of Health Kenya, and Ogilvy Africa have partnered on a project aimed at educating young mothers in rural parts of East Africa on how to combat malnutrition in children 2 and under. "Lesso Lessons" aims to use traditionally patterned fabric garments called "lessos" — which are commonly used as slings by women to carry their babies on their backs as they work — to educate young Kenyan mothers in rural areas on proper postnatal nutritional care. The campaign makes use of creative and design thinking to tackle this seemingly ever-present issue in a way that seamlessly fits into Kenyan women’s lives. Along with input from healthcare professionals, the team adapted over 1 million data points from some of the most recent studies on postnatal nutrition during the design process to make the utility relevant to the region. |
| Medientyp | Community Relations |
| Länge | |
| Mehr Informationen | https://ogilvy.africa/work/lesso-lessons/ |
| Kundenbetreuung | Maria Truter |
| Kundenbetreuung | Irene Wachira |
| Kundenbetreuung | Vanencia Otieno |
| Kundenbetreuung | Susan Wanjiku |
| Kundenbetreuung | Daniel Okoth |
| Kundenbetreuung | Margeret Ngenye |
| Kundenbetreuung | Rose Ngina |
| Kundenbetreuung | Alex Simitta |
| Agency Producer | Newton Thairu |
| Werbeleiter | Heril Bangera |
| Werbeleiter | Sonia Bangera |
| Creative Director | Alex van Niekerk |
| Creative Director | Maurice Wangalachi |
| Creative Director | Shounak Guhatakurta |
| Creative Director | Keenan Mulvaney |
| Creative Director | Shashank Jha |
| Executive Creative Director | Yash Deb |
| Produktionsfirma | Fluid Films |
| Illustrator | Shilpi Deb |
| Illustrator | Poorva Shingre |
| Strategist | Vikas Mehta |
| Texter | Samson Muigai |