| Titel | Hershey's. Bitter, but good. |
| Agentur | BETC HAVAS |
| Kampagne | Bitter, but good. |
| Werbende | The Hershey Company |
| Marke | Hershey's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 4 |
| Geschäftsbereich | Schokolade |
| Slogan | Hershey's. Bitter, but good. |
| Medientyp | Presse & Publikationen |
| Chief Creative Officer | Erh Ray |
| Executive Creative Director | Andrea Siqueira |
| Creative Director | Andrea Siqueira |
| Creative Director | Lucas Ribeiro |
| Creative Director | Alexandre Kazuo |
| Texter | Gabriel Sotero |
| Art Director | André Batista |
| Art Director | André Ignatiuk |
| Illustrator | André Ignatiuk |
| Kundenbetreuer | Daniela Keller |
| Media Director | Carlinha Gagliardi |
| Media Director | Ariane Finavaro |
| Media Director | Marcel Santos |
| Etat-Planer | Agatha Kim |
| Etat-Planer | Murilo Oliveira |
| Etat-Planer | Milena Nakata |
| Etat-Planer | Ellen Rodrigues |
| Produktionsleitung | Anna Luisa Ferraz |
| Filmproduzent/Produzent | Renata Fabri |
| Fotograf | Estúdio Genga |
| Graphic Production Director | Gilmar Souza |
| Produzent Grafik | Carlos Valeriano |
| Produzent Grafik | Plínio Junior |
| Produzent Grafik | Márcio Brusaferro |
| Produzent Grafik | Marcos Nascimento |
| Produzent Grafik | Adriana Wrege |
| Produzent Grafik | Sabrina Zilli |
| Werbeleiter | Marcel Sacco |
| Werbeleiter | Emerson Cação |
| Werbeleiter | Rodrigo Campos |
| Werbeleiter | Maitê de Carvalho |