Neues von BETC HAVAS

Initiative by the Paulista Football Federation, in partnership with UN Women and advertising agency BETC São Paulo, points out that women earn 20% less than men   According to the IBGE, women’s salaries are on average 20.5% lower than men’s. This fact was brought to the attention of thousand… weiterlesen

On the 50th anniversary of the 1000th goal by the King of Soccer, PUMA and agency BETC/Havas invite a generation that did not see him on the field to help him hit that record in the digital world The privilege of those who had the chance to see Pelé playing is undisputed. To relive those mom… weiterlesen

Imagine the pages of a book made with commonly-used fabrics that, just like clothes, can be washed and used over and over again. This is the new initiative of the Vanish bleach brand, created by BETC São Paulo: a campaign that encourages people to read, with the book “Vanishing Stories”, co… weiterlesen

    Album allows late-adoption parents to see themselves, for the first time, next to their children since their birth day On the Brazilian National Adoption Day (May 25th), Dermodex and BETC São Paulo honor families with illustrations that join parents and adoptive children in remarkable a… weiterlesen

Invisible make up help women in job interviews One of the most popular make up brands in Brazil promotes female self-confidence in a campaign Everybody says that the right make-up is one of the most important things for a woman in a job interview. But, what if one of the Brazil's most popula… weiterlesen