Titel | The Trouserless Nightmare |
Agentur | Pablo |
Kampagne | The Trouserless Nightmare |
Werbende | Craghoppers |
Marke | Craghoppers |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 9 |
Geschäftsbereich | Kleidung |
Slogan | Avoid the Trouserless Nightmare |
Story | Craghoppers clothing brand has some of the most protective outdoor trousers on the market, people just don’t know what they’re missing out on… Or do they? A quick search on the internet and you will read about the common dream of being naked in public, our subconscious is telling us we don’t feel protected! We have taken this fun and entertaining idea to deliver a strong functional message. The new Craghoppers Trouserless Nightmare campaign that has just gone live features film, print and digital executions that target a new, younger audience, and breaks through the outdoor clothing category’s usual summit celebration approach. This is the first film created under the partnership between Craghoppers and Pablo, who joined forces last year. Shot in the beautiful landscape and forests of Brazil, it reflects Craghoppers ambition to be the clothing of choice for world travel. |
Philosophie | A quick search on the internet and you will read about the common dream of being naked in public, our subconscious is telling us we don’t feel protected! We have taken this fun and entertaining idea to deliver a strong functional message. With the protection of Craghoppers trousers, you can say goodbye to the Trouserless Nightmare. |
Problem | Craghoppers clothing brand has some of the most protective outdoor trousers on the market, people just don’t know what they’re missing out on. The outdoor clothing category so often promotes a "go for the summit" approach, and invariably uses the jacket as a hero product. Craghoppers are choosing to cut through this vernacular with an irreverent approach to the outdoors, and their decision to promote their range of outdoor trousers. The new Craghoppers Trouserless Nightmare campaign that has just gone live features film, print and digital executions that target a new, younger audience, and breaks through the outdoor clothing category’s usual summit celebration approach. This is the first film created under the partnership between Craghoppers and Pablo, who joined forces last year. Shot in the beautiful landscape and forests of Brazil, it reflects Craghoppers ambition to be the clothing of choice for world travel. |
Medientyp | Internet-Film |
Länge | |
Executive Creative Director | Tim Snape |
Planner | Micha Levy |
Head of Account Management | Kirstin Ross-MacLeod |
Senior Account Manager | Will Godwin |
Creative Director | Cesar Herszkowicz and Lorenzo Marri |
Creative | Cesar Herszkowicz and Lorenzo Marri |
Head of Production | Alex Nicholson |
Production Company | Stink Films |
Managing Director | Ingrid Raszl |
Head of Production | Paula Macedo and Rogerio Maestro |
Executive Producers | Guilherme Passos and Carolina Junqueira |
Producer | Daniel Lombardi |
Editor | Danilo Abraham |
Director | Douglas Bernardt |
Assistant Director | Marina Hecker |
Post Production | Warriors |
Color Grading | Bleach |
Sound | Satélite Audio |
Director Of Photography | Mauricio Padilha |
Still Photographer | Gleeson Paulino |
Art Direction | Binho Lemes |