Titel | My Toolstation |
Agentur |
Havas CX helia
|
Kampagne |
My Toolstation
|
Werbende |
Toolstation
|
Marke |
Toolstation
|
Datum der ersten Ausstrahlung/Veröffentlichung |
2021 / 8
|
Geschäftsbereich | Werkzeug, Do-it-yourself
|
Story | Toolstation wanted to move their customers from a much-loved, but unprofitable catalogue, to an under-utilised website that offered a superior experience and more cost-efficient sales. Counter-intuitively, the best way to do this was with direct mail. Our data team built a targeting model based on actual and predicted behaviour. From this, our creatives developed a hyper-personalised pack where QR codes were transformed into icons of departments customers shopped in, providing them with their own unique Toolstation store on-the-go. The results? A dramatic shift in shopping behaviour, a better experience for customers, and increased sales and profits for Toolstation. |
Philosophie | Our data team built a targeting model based on actual and predicted behaviour. From this, our creatives developed a hyper-personalised pack where QR codes were transformed into icons of departments customers shopped in, providing them with their own unique Toolstation store on-the-go. |
Problem | Toolstation wanted to move their customers from a much-loved, but unprofitable catalogue, to an under-utilised website that offered a superior experience and more cost-efficient sales. Counter-intuitively, the best way to do this was with direct mail. |
Ergebnis | The results? A dramatic shift in shopping behaviour, a better experience for customers, and increased sales and profits for Toolstation. |
Medientyp |
Interaktiv
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