|Kampagne||From A to Infinity|
|Werbende||Age of Learning, Inc.|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Internetseiten (ohne ISPs)|
|Story|| We began with the notion that a child’s education is a journey of discovery that can lead in many directions. But it all starts with a love of learning. With its endless variety of fun and inspiring lessons, ABCmouse.com creates that powerful spark that can last a lifetime, which we portray in this anthemic film featuring children vowing to endlessly explore their world. Throughout the spot we travel to some of the most iconic and inspiring locations in the world, following children into adulthood until finally resolving on an intimate moment of child interacting with ABCmouse.com and the voiceover, “We never know where learning will lead, but we know where it begins. ABCmouse.com. From A to Infinity.”|
Shooting locations included the Great Pyramids in Egypt, Elizabeth Tower at Parliament in London to capture the chimes of Big Ben, the Great Wall of China, the Grand Canyon, Big Basin Redwoods Park, Aquarium of the Bay in San Francisco, and a tropical forest and dolphin rescue reserve in Mexico.
The film and positioning have been very well received, helping Age of Learning to successfully further their mission to inspire and educate the world.