nova/sb understand that transformation is possible only from the knowledge. And for that the agency invests systematically in research and studies to understand Brazil and the Brazilians. nova/sb believes in the transformative power of communication and that transformation is possible only from the knowledge. Therefore it developed its own methodology - popsynergy® - which identifies the potential for something to achieve popularity and points the way to make it happen. This starts from the understanding of what matters, impacts and is known by the audience on a particular topic. 

The client list includes brazilian and intenational organizations such as World Health Organization (WHO), International Labour Organization, UNICEF, CAIXA Bank, National Development and Social Banck, Eletrobras, Governo de Mato Grosso, Parkshopping, Ministry of Health, Vila Olimpia Shopping, São Paulo City Hall and NGOs.