TitelClean Light Hand Soap
Agentur
Kampagne Blinking Soap
Werbende Bangkok Treasures Co., Ltd.
Marke Zantiis
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Story From CNN report, hand-washing seems pretty simple, but a recent study shows that 97% of the time, people are still doing it wrong which can lead to contamination of dangerous viruses and germs.Being aware of this, we have created Clean Light Hand Soap, a bar of soap that blinks for 20 seconds, the amount of time which guarantees an effective way to clean hands according to U.S. Centers for Disease Control and Prevention. We want to introduce people to the new experience of washing their hands with a blinking soap and hence realize the importance of this 20-second-hand-washing time
Philosophie Norovirus, or the ‘winter vomiting bug,’ is highly virulent. A vaccine to combat the virus does not exist today and the virus cannot be killed by using hand gel alone. However, vigorous hand washing with soap for 20 seconds, as directed by U.S. Centers for Disease Control, is highly effective in preventing infection. People are not aware of this fact. So Zantiis, an organic skincare brand, and Dentsu One (Bangkok) developed Clean Light Hand Soap, a soap bar that flashes for 20 seconds. This blinking soap bar started a buzz on social media and got people talking about how long they clean their hands. Zantiis posted a video on its Facebook site to demonstrate effective hand washing, which boosted the site’s engagement rate by 1700%. The soap bar was used as a health education tool in schools and promoted in shopping malls in Thailand. This simple and effective product was one of seven pieces of work shortlisted at the National Design Innovation Contest.
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