Top branding guru in Thailand more than 2 decades of experience in leading international advertising agencies with numerous local & international advertising awards.
Keiji Matsuhashi has started his advertising career in 1990 in Tokyo and has had rich global experiences covering Japan, Vietnam, China, Indonesia, India and Thailand. His first trip of oversea assignment was from Tokyo – Bangkok - Ho-Chi-Minh - New Delhi - Tokyo in his first company. 2nd was a round-trip between Tokyo and Beijing, and now it is the 3rd trip from Tokyo – Jakarta - New Delhi - Bangkok. He has always been in client management side and has been committing client business growth and developed trustworthy relationships in various counties. Now it is his 2nd assignment in Bangkok after almost 25 years. He is very much connected emotionally to Thai culture and Thai people and is looking forward to contribute to the company and society as President and CEO of Dentsu One Bangkok.
Subun Khow started his advertising career as a copywriter in 1993 at Lowe Bangkok (previously known as Lintas Thailand) and was promoted to Associate Creative Director in 1999. During his time at Lowe Bangkok, Subun had created successful brand building campaigns for clients such as Unilever and Johnson & Johnson.
When Subun moved to BBDO Bangkok as a Creative Director in 2004, his contribution pushed the company to achieve many awards including the Cannes Gold Lion. Subun was promoted to Executive Creative Director in 2010.
Subun has been Chief Creative Officer at Dentsu One (Bangkok) since 2012. He has driven this agency to be among Thailand’s top ten in ‘Adman Awards’ from the first year that he joined. Subun was honored to receive the position of Chairman of Adman in 2013 and President of B.A.D Awards (Bangkok Art Directors' Association) in 2016.
Supparat serves as Executive Creative Director, managing regional clients, digital platforms and the Business Design Lab. He also plays a key role in developing the agency’s creative talent and directs his passion and efforts toward developing breakthrough creatives to producework to inspire the Thai market, which embraces cooperating with its best talents and connecting deeply with consumers and brands togenerate fresh innovation and ideas.
Supparat was Creative Partner at BBDO, Guangzhou for major international brands like Dji Drone, VIVO, Procter & Gamble as well as regional brands such as Darlie Toothpaste since 2017. Prior to that he was at JWT, Shanghai as Creative Lead for HSBC, Abbott, J&J Regional and other local clients.
He launched his career at BBDO Bangkok, where he earned multiple awards at Cannes Lions, Clio Awards, D&AD, Spikes Asia, adfest and other prominent local competitions. This early success took him to mccann Worldgroup Middle East to work on Coca Cola, mastercard, mcdonald’s and Batelco. In the four years he spent there, he won the One Show, Epica, New York Festivals awards, and Dubai Lynx Awards, including two Grand Prix and a Gold. He returned to Bangkok as Creative Director for Dentsu One (then Dentsu Plus) in 2012, quickly growing it into one of the Top 10 agencies in the country.
Supparat also serves on the committee for B.A.D (Bangkok Art Directors' Association), a non-profit organization supporting and nurturingyoung creatives in Thailand. He spends his time fostering connections between up-and-coming talents and businesses.