Bea Iturregui, VP of Creator & Brand Partnerships at Cycle (the creator marketing practice within Laundry Service), speaks on resonating with younger audiences through authenticity, subcultures, user-generated content, and influencer/creator collaborations. weiterlesen
Everyone's path may look different, but one thing remains the same: taking the time for self-care is essential. Chandler Carroll, Senior Copywriter at Laundry Service, gives us some advice on how to manage stress and delineates his tools for getting the creative juices flowing. weiterlesen
As AI tools continue to expand and advance, it's important to remember we are still in the early days of the evolution of AI ecosystems. Laundry Service's CEO, Jordan Fox, chimes in on the great debate about the use of AI in advertising. weiterlesen
We had the opportunity to chat with Lindsay LaBennett, AVP, Diversity, Equity and Inclusion at Wasserman, on how brands can authentically show support for and connect with marginalized communities year-round. weiterlesen
We chatted with Shayna Cohen, SVP of Client Services at Laundry Service, about depicting a more balanced, and honest view of family dynamics, what makes a home, and the struggles modern families go through. weiterlesen
Leading Laundry Service's DE&I resources, Lindsay LaBennett, AVP of Equity and Impact at Wasserman Group, explains how she helps clients cultivate health environments of equity, inclusion and cultural awareness/appreciation year-round. weiterlesen
As an agency partner, influencer marketing and branded content company Cycle utilizes its unique positioning to invest in innovative marketing strategies and relationship-building with influencers and content creators. Corey Smock, Cycle's VP of Business Development, explains how this helps … weiterlesen
Laundry Service today announced the appointment of Danny Nunez and Matt Walton to lead the agency’s creative team in the joint role of Co-Chief Creative Officer. Nunez has been at Laundry Ser... weiterlesen
We sat down with Laundry Service's Creative Director, Ollie Williams, to hear more about their fundamental approach to content creation and insights on effective branding in content marketing. weiterlesen
The most stressful challenge about joining the industry was the lack of work/life balance. Now, I prioritize teaching my team the importance of that balance – no matter their age or relationship status – and it’s grown loyalty and morale. weiterlesen