Titel#HerSheGallery
Agentur
Kampagne #HerSheGallery
Werbende The Hershey Company
Marke Hershey's
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Schokolade, Schokoriegel, Süßigkeiten, Kaugummi
Story For the physical packaging, six artists were brought to the light, having their work stamped on the wrapper: Ana Flávia (@affnana) and Alessandra Lemos (@loleland), both illustrators. Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas), writer and poet respectively. As for music, Yzalú (@yzalu) and Bruna Mendez (@brunamendez), have their photos accompanied by a QR code linked to their current singles. Yzalú (@yzalu) is also the voice behind the film promoting the campaign. In order to potentialize the talent showcase, the brand will publish the work on its social networks and digital channels. The intention of sharing the artists with the audience also extends to the final target: other female talent will be able to post their work using the hashtags #HerShe and #HerSheGallery and have the brand sharing their artistry on its channels.
Medientyp Case Study
Länge
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Strategist
Strategist
Strategist
Strategist
Strategist
Strategist
Filmproduzent/Produzent
Filmproduzent/Produzent
Filmproduzent/Produzent
Filmproduzent/Produzent
Filmproduzent/Produzent
Fotograf
3D Producer
Cutter
Tonproduktion
Kundenbetreuer
Kundenbetreuer
Coordinator
Coordinator
Sounddesigner
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter

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