Press Releases - FF Los Angeles - Adforum.com https://de.adforum.com/agency/6685492/press-releases/rss FF Los Angeles Press Releases at Adforum.com en-us Adforum.com Copyright 2020 Un Rien C’est Tout - Voilà ce qu’on peut faire avec 25 000 petits gestes https://de.adforum.com/agency/6685492/press-releases/80886/un-rien-cest-tout-voila-ce-quon-peut-faire-avec-25-000-petits-gestes https://de.adforum.com/agency/6685492/press-releases/80886/un-rien-cest-tout-voila-ce-quon-peut-faire-avec-25-000-petits-gestes L’association Un Rien C’est Tout, dont la mission est de développer des projets solidaires hébergés sous 4 grandes causes en collectant des dons lors des achats en ligne et en magasin, accessible et sans contrainte, dévoile une campagne de marque développée avec FF Los Angeles. 

L’association Un Rien C’est Tout, dont la mission est de développer des projets solidaires hébergés sous 4 grandes causes en collectant des dons lors des achats en ligne et en magasin, accessible et sans contrainte, dévoile une campagne de marque développée avec FF Los Angeles.

Fondée par Cécile Duffau en 2016 l’association à but non-lucratif propose aux clients de sites de e-commerce français de donner 1 euro (ou plus) en plus de leur achat en ligne.

Un Rien C’est Tout oeuvre ainsi pour diffuser la pratique du micro-don et pour sensibiliser les Français à cette façon de donner en soutenant quatre grandes causes : le droit à la dignité, l’enfance et l’éducation, la santé et l’environnement.

Un don 1 euro peut paraître anodin, mais additionné à des milliers d’autres dons, il peut changer des vies.

FF Los Angeles (agence créative fondée par Fred & Farid) a imaginé une campagne artistique utilisant le pointillisme pour illustrer l’impact qu’un simple euro peut avoir sur la vie d’une personne en situation de précarité : la force de cette technique picturale est de pouvoir faire émerger une image à partir d'un ensemble de points distincts qui s’additionnent sur une toile. 
C’est l’artiste espagnol Pablo Jurado Ruiz qui a été choisi pour créer les portraits de 3 personnes qui ont bénéficié de dons d’Un Rien C’est Tout : la campagne met en lumière Bernard, ancien SDF de 53 ans, Gwénola, 49 ans, en rémission du cancer et Murat, 21 ans, jeune tennisman handicapé à travers 3 portraits. 
Ces prints sont accompagnés d’un film qui dévoile les coulisses de la création des oeuvres porté par la voix de Vincent Lindon, un des parrains de l’association avec Marie Drucker et Antoine Griezmann.

Depuis sa création, l’association Un Rien C’est Tout s’appuie sur des partenaires tels que la Fnac, OuiSncf, CDiscount, Darty, La Redoute, AMPM, Carrefour, Nos Meilleures Courses,, BilletRéduc, Conforama, Marius Bernard, Worldline, Voneo, OGN Promotion, BNP Paribas Primrose Bordeaux mais aussi Kering, DLAPiper ou encore la Ville de Cannes, Mediatransports et JCDecaux, le Studio Be-poles. 

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2020-01-23 00:00:00
Fridays for Future Launches a local tourism campaign to raise awareness on Climate Change https://de.adforum.com/agency/6685492/press-releases/80749/fridays-for-future-launches-a-local-tourism-campaign-to-raise-awareness-on-climate-change https://de.adforum.com/agency/6685492/press-releases/80749/fridays-for-future-launches-a-local-tourism-campaign-to-raise-awareness-on-climate-change Campaign spearheaded by FF Los Angeles shines a spotlight on local impact of climate change 

Despite scientific evidence, decades of diplomatic summits and repeated calls for action, some people still do not believe that climate change is real, and impacting us today. However, it seems that more people are willing to accept that change is afoot when confronted with it at a local level. 

Fridays For Future, the international movement of climate strikers led by Swedish activist Greta Thunberg, is launching a social campaign to raise public awareness about local warming. Leveraging the fact that more people seem to care when the impacts are felt closer to home, Fridays for Future is bringing awareness to climate change’s local impact and empowering people to act within their own communities. In order to achieve this, the organization is launching a local tourism campaign developed in partnership with FF Los Angeles (the creative agency founded by Fred & Farid) that reimagines how vintage tourism posters from across the globe would look under today's climate change realities. 

Over the past two decades, the growing impact of climate change has become undeniable to both seasoned scientists as well as casual observers. The intensification of fires, hurricanes, tornadoes, floods and droughts can all be tied back to the warming of both the air and ocean. These new realities can have an astounding array of consequences for billions of people around the globe, as well as harm the planet’s biodiversity. Humanity’s future existence likely hinges on our ability to take action to address climate change, and Fridays for Future hopes that awareness of the local impact will drive people to make change.

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2019-12-19 00:00:00
LOUIS XIII COGNAC PRESENTS “ONE NOTE PRELUDE” https://de.adforum.com/agency/6685492/press-releases/80348/louis-xiii-cognac-presents-one-note-prelude https://de.adforum.com/agency/6685492/press-releases/80348/louis-xiii-cognac-presents-one-note-prelude A COMPOSITION AS A TRIBUTE TO THE SPECIFIC “G-SHARP” MUSICAL NOTE CREATED WHEN TOASTING WITH LOUIS XIII GLASSES. A MELODY WITH JUST ONE NOTE OFFERING MANY DIMENSIONS AND COMPLEXITY JUST LIKE ONE SINGLE DROP OF LOUIS XIII COGNAC. 

ONE NOTE PRELUDE composition, a project developed with FF Los Angeles (creative agency founded by Fred & Farid ffcreative.com), is a pioneering project that brings together a renowned Jazz composer and advanced robotics to create a performance. When two LOUIS XIII cognac glasses are clinked together to make a toast, they produce a very specific sound – a clear, extended G-sharp note. ONE NOTE PRELUDE composition explores the multi-faceted nature of this distinctive sound with a specially commissioned piece of music written by the Paris-based Israeli pianist Yaron Herman, who composed a one-note symphony using only G-sharp. 

“The symphony has a complex simplicity. It’s just one note, but with many dimensions – and many revelations. The idea that one note, like one drop of LOUIS XIII, can evolve over time and reveal itself was something that I found fascinating” says Yaron Herman.

One note, as a drop, offering many dimensions and revelations 

“This offers a perfect parallel for the long-lasting flavour of a single drop of LOUIS XIII cognac, which lasts for up to one hour on the palate” adds Ludovic du Plessis, LOUIS XIII Global Executive Director. The one-of-a-kind piece written by Yaron Herman begins with a single piano note, which cleverly draws you in. The piano is then joined by a string quartet playing the same note, but at different octaves and using contrasting rhythms, the individual instruments adding texture, structure and harmony to the composition. A violin provides the main melody, while a second violin and a viola add colour and harmony. A cello adds a rhythmic bass line, bringing structure to the melody, which rises to a crescendo. 

As of April 2020, the unique robots’ arms will be displayed in the LOUIS XIII Boutiques first in Singapore, Beijing and Xi’an then will travel the world. 

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2019-11-27 00:00:00