Simply said, we are in the business of building bonds between a brand and its clients. We are also the agency that trademarked the Left Brain Right Brain of the Brand. The Left Brain Right Brain of the BrandTM is our proprietary approach to our creative vision. It is how the strategy gets wrapped into the right emotions in order to reinforce, invent or reinvent the bond with those that buy the brand and start building a relationship with those that don’t… but should. The Left Brain-Right Brain of the BrandTM is also an effective approach to keep the vision on the right track whenever and wherever the Brand has something to say to a shopper, a buyer, an employee or the world. It’s kind of like a Brand Guardian. Or, better yet, a Creative Watchdog.