IPNY, Inc.

New York, Vereinigte Staaten von Amerika
TitelThings are a little different here on Saturday nights
Agentur
Kampagne Not your typical evening at the museum
Werbende Brooklyn Museum
Marke Brooklyn Museum
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Festivals, Museen
Story As Brooklyn’s demographics changed, the Brooklyn Museum became hipper to attract a younger audience. The Museum started a series of Saturday night social events and got attendees to enroll in its prospect database. This award-winning series of posters not only built a more contemporary personality for the Brooklyn Museum, but spread the word in a fun, engaging way.
Ergebnis Attendance shot up and continued for as long as the programs lasted, with the majority of attendees becoming new museum members.
Medientyp Presse & Publikationen

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