| Titel | Things are a little different here on Saturday nights |
| Agentur |
IPNY, Inc.
|
| Kampagne |
Not your typical evening at the museum
|
| Werbende |
Brooklyn Museum
|
| Marke |
Brooklyn Museum
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2017
|
| Geschäftsbereich | Festivals, Museen
|
| Story | As Brooklyn’s demographics changed, the Brooklyn Museum became hipper to attract a younger audience. The Museum started a series of Saturday night social events and got attendees to enroll in its prospect database. This award-winning series of posters not only built a more contemporary personality for the Brooklyn Museum, but spread the word in a fun, engaging way. |
| Ergebnis | Attendance shot up and continued for as long as the programs lasted, with the majority of attendees becoming new museum members. |
| Medientyp |
Presse & Publikationen
|
