Digital communications played a large role in The Leukemia & Lymphoma Society’s campaign to raise awareness and contributions. IP created flash banners, page takeovers and native advertising, each featuring cancer survivors and a hopeful message. Times Square was the perfect backdrop for outdoor digital billboards featuring survivors. An ECRM email program enlisted new donors by inviting people to declare “Cancer Ends With Me.”
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This digital activation program spurred involvement and sharing in social media channels, driving more followers, more signups for email newsletters and increased donations.