| Titel | Blood Cancer Awareness Month |
| Agentur | IPNY, Inc. |
| Kampagne | Blood Cancer Awareness |
| Werbende | The Leukemia & Lymphoma Society® |
| Marke | The Leukemia & Lymphoma Society |
| Posted | Januar 2018 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Story | The goal was simple: Leverage Blood Cancer Awareness Month to raise $300,000 in donations. Our digital strategy combined a tailored email program with a dedicated microsite. Both presented powerful reasons to donate to LLS along with an ever-present visual demonstration of the progress being made towards our goal. |
| Ergebnis | Ahead of schedule and within budget, our integrated digital campaign surpassed goals by 50%, generating $450,000 in donations in just one month. |
| Medientyp | Interaktiv |
| Länge |