IPNY, Inc.

New York, Vereinigte Staaten von Amerika
TitelBlood Cancer Awareness Month
Kampagne Blood Cancer Awareness
Werbende The Leukemia & Lymphoma Society®
Marke The Leukemia & Lymphoma Society
PostedJanuar 2018
Geschäftsbereich Informations-/Hilfevereinigung über der Krankheit
Story The goal was simple: Leverage Blood Cancer Awareness Month to raise $300,000 in donations. Our digital strategy combined a tailored email program with a dedicated microsite. Both presented powerful reasons to donate to LLS along with an ever-present visual demonstration of the progress being made towards our goal.

Ergebnis Ahead of schedule and within budget, our integrated digital campaign surpassed goals by 50%, generating $450,000 in donations in just one month.
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