IPNY, Inc.

New York, Vereinigte Staaten von Amerika
TitelBusiness Loan
Kampagne The Radio Hour
Werbende Astoria Bank
Marke Astoria Bank
PostedJanuar 2018
Geschäftsbereich Bank Services, Börsenmakler
Story Astoria Bank’s investment in radio may seem so 20th century, yet the campaign was popular with their New York City and Long Island audiences. Over the past two years IP produced over an hour’s worth of targeted, brand-building radio. Some was retail-focused and some synergized with targeted print to engage small business owners.
Ergebnis These radio ads played a significant role in increasing leads from small businesses and reshaping the bank’s perception as a modern and technologically advanced institution.
Medientyp Radio

Andere Werbungen dieser Kampagne