IPNY, Inc.

New York, Vereinigte Staaten von Amerika
TitelWho's the hero behind the mask?
Agentur
Kampagne Who's the hero behind the mask?
Werbende Dana-Farber Brigham Cancer Center
Marke Dana-Farber Cancer Institute
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 5
Geschäftsbereich Krankenhäuse und Klinike
Story The initiative was designed by Dana-Farber and IPNY to celebrate all Dana-Farber frontliners via social media channels. Open to the general public as well as the extended Dana-Farber family, this effort invites participants to post images and notes on their Facebook, Instagram, Twitter or LinkedIn feeds using the hashtag #MyDanaFarberHero giving shout outs to both specific Dana-Farber employees and frontliners in general. Dana-Farber is featuring these heroes and reposting/retweeting community posts as part of an ongoing campaign on their social media, Institute wide email bulletins, and on their COVID-19 resource center web site page. Community posts are aggregated using the #MyDanaFarberHero hashtag on the web page and shared with the front liners.
Medientyp Social Media
Chief Creative Partner

Andere Werbungen dieser Kampagne