Titel | Repicturing Homeless - Vanessas Story |
Agentur | Havas Germany |
Kampagne | Repicturing Homeless |
Werbende | Getty Images / Fiftyfifty |
Marke | Getty Images / fiftyfifty |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 3 |
Geschäftsbereich | Werbung & Kommunikation |
Story | Getty Images, a world leader in visual communications has joined forces with the Düsseldorf street magazine fifty-fifty and the creative agency Havas Germany to launch a campaign which aims to change the way the homeless community is viewed and drive a narrative of possibility. The ‘Repicturing Homeless’ campaign (http://www.repicturinghomeless.com) sees homeless individuals portraying people from different walks of life in a series of stock images which are available to license from today. |
Medientyp | Case Study |
Länge | |
Chief Creative Officer | Darren Richardson |
Werbeleiter | Hubert Ostendorf |