Titel | #HerSheGallery |
Agentur | BETC HAVAS |
Kampagne | #HerSheGallery |
Werbende | The Hershey Company |
Marke | Hershey's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 3 |
Geschäftsbereich | Schokolade, Schokoriegel, Süßigkeiten, Kaugummi |
Story | For the physical packaging, six artists were brought to the light, having their work stamped on the wrapper: Ana Flávia (@affnana) and Alessandra Lemos (@loleland), both illustrators. Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas), writer and poet respectively. As for music, Yzalú (@yzalu) and Bruna Mendez (@brunamendez), have their photos accompanied by a QR code linked to their current singles. Yzalú (@yzalu) is also the voice behind the film promoting the campaign. In order to potentialize the talent showcase, the brand will publish the work on its social networks and digital channels. The intention of sharing the artists with the audience also extends to the final target: other female talent will be able to post their work using the hashtags #HerShe and #HerSheGallery and have the brand sharing their artistry on its channels. |
Medientyp | Case Study |
Länge | |
Chief Creative Officer | Erh Ray |
Executive Creative Director | Andrea Siqueira |
Creative Director | Andrea Siqueira |
Creative Director | Gabriel Sotero |
Creative Director | Murilo Melo |
Creative Teammitglied | André Batista |
Creative Teammitglied | Diego Canhisares |
Creative Teammitglied | Fernanda Peka Campos |
Creative Teammitglied | James Döring |
Creative Teammitglied | Milena Cabral |
Creative Teammitglied | Rodrigo Casanovas |
Kundenbetreuer | Fernanda Modena |
Kundenbetreuer | Izabel Petegrosso |
Kundenbetreuer | Renan Santos |
Strategist | Agatha Kim |
Strategist | Renato Duo |
Strategist | Mirella Nascimento |
Strategist | Milena Nakata |
Strategist | Isabela Cury |
Strategist | Jessica Scaraficci |
Filmproduzent/Produzent | Anna Luisa Ferraz |
Filmproduzent/Produzent | Andrea Carmassi |
Filmproduzent/Produzent | Bruna Mendez |
Filmproduzent/Produzent | Camila Lordelo |
Filmproduzent/Produzent | Luiza Mussnich |
Fotograf | Estúdio Genga |
3D Producer | Origolab Studios |
Cutter | Tiago Hasegawa |
Tonproduktion | Jamute |
Kundenbetreuer | Kiki Eisenbraun |
Kundenbetreuer | Sabrina Geraissate |
Coordinator | Juliana Zuppo |
Coordinator | Cassia Garcia |
Sounddesigner | Maria Fernanda Galetti |
Werbeleiter | Marcel Sacco |
Werbeleiter | Emerson Cação |
Werbeleiter | Rodrigo Campos |
Werbeleiter | Larissa Schreiner |
Werbeleiter | Ana Fontes |