Host Havas

Sydney, Australien
TitelBring On Winter
Kampagne Bring On Winter
Werbende Air New Zealand ANZ
Marke Air New Zealand
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen
Story Famous author George RR Martin was suffering from a famous case of writer’s block. After the conclusion of the TV show, fans were frantic to read his next Game of Thrones book. Problem was, between media obligations, red carpet interviews and constant pressure from fans, Martin was five years overdue, and refused to even give a deadline. So, Air New Zealand created a campaign offering George a free work-cation to New Zealand, using our inspiring country at the bottom of the world to get away from life’s pressures and finish his book. Two days later, George shared the campaign with his millions of fans. He even gave Air New Zealand permission to imprison him in their beautiful homeland if he didn’t have the next book finished by July 2020. The world finally got its release date, and Air New Zealand got the world’s attention.
Medientyp Social Media
Executive Creative Director
Creative Director
Creative Director
Broadcast Producer
Produzent Digital
Senior Planner
Head of Design
Senior Digital Design
Technische Leitung
Senior Front End Developer
Geschäftsführender Teilhaber
Senior Account Director
Senior Account Manager
General Manager Global Brand and Content Marketing
Senior Manager Brand Marketing
Senior Manager Commercial & Strategic Projects
Brand Marketing Manager
Social Media Manager
Social Media Spezialist

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