| Titel | Borderless Commerce |
| Agentur | Iris Worldwide |
| Kampagne | Borderless Commerce |
| Werbende | Iris Worldwide |
| Marke | PayPal |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 11 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Story | We developed a new position for PayPal, with the idea that borders should not be a barrier to business growth. We called this ‘Borderless Commerce’. We launched the position with a global thought leadership study in the form of a yearly report. |
| Philosophie | Our task was to identify a unique position for PayPal that would drive growth across multiple different markets. Research showed us that merchants know the potential of selling internationally, but the complexity and lack of insight was a massive barrier. We developed a new position for PayPal, with the idea that borders should not be a barrier to business growth. We called this ‘Borderless Commerce’. We launched the position with a global thought leadership study in the form of a yearly report. |
| Problem | PayPal’s brand perception outside of the US and Europe was inconsistent and hindered by a decentralised marketing program with inconsistent messaging. |
| Ergebnis | Borderless Commerce is driving global growth for PayPal by reaching the millions of new merchants that want to expand their business internationally. There has been a 22% Growth in YoY cross-border payments in 2020. Over 2MM new and existing merchants began selling internationally using PayPal in 2020, in 20 different markets. |
| Medientyp | Case Study |
| Länge |