I manage day-to-day operations of the company, including the SEO and content teams, HR, and marketing strategy. I work to keep our people are happy, and to make sure our clients get value out of our services. I want our work to be consistently smart, professional and up-to-date with ongoing changes in the industry.
As one of the co-founders of DTC, I have a widespread role across all departments. On a typical day, I'll find myself working on finance, forecasting, utilization & capacity planning, business development, IT, and marketing. The largest part of my role focuses on the numbers behind how our processes and services evolve over time to keep us running as a happy and healthy agency!
As Director of Business Development, I manage new client and partner relationships, initial strategy recommendations, and help with overall client communication and management.
I have worked in sales for 15+ years, and love search marketing because it allows your customers to find you when they need you. Having grown our own business through SEO and paid media, we are living proof that it works, and are fanatical about making a measurable difference for our clients.
At root, I’m a creative problem solver. I critically think about marketing challenges in digital channels to help businesses reach their goals. While focused in digital, I like to think broadly about the impact we produce; our customers don't think about their buyers journeys in terms of channels, so we shouldn't confine ourselves this way in our thinking and analysis.
My job is to make sure our content and marketing teams produce outstanding work on a consistent basis. Our digital PR product represents a unique synergy of content marketing, SEO and PR—one that requires extensive training and meticulous execution. Every person on our team needs the flair and heart of a creative, and the discipline of an analyst. I seek to nurture that duality in people, and to uphold our status of being among the best in the business.
As the Director of SEO, I oversee organic strategy for all SEO engagements in order to ensure that our clients are on track to hit their marketing goals. I coordinate with other department heads to further improve both internal and client-facing processes.