TitelCastaways
Agentur
Kampagne Castaways
Werbende Domino's
Marke Domino's
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Gastätte & Schnellgaststätte
Story The new 30” hero film called ‘Castaways’ is set to highlight just how much the great taste of Domino’s means to people and was directed by renowned Somesuch’s director, Sam Hibbard, who created all previous spots in the series. The creative opens on a tropical desert island where three castaways are helplessly stranded, as they gaze off into the distance, dreaming of food they’d give anything to eat. The first’s mouth waters over the iconic Domino’s Pepperoni Passion pizza, as the second fantasises about delicious melted mozzarella. The third castaway, who appeared in previous campaigns, yodels ‘DOMIN-OH-HOO-HOO’ which in turn summons a Domino’s jet ski delivery driver who comes to the rescue. Relieved and in complete awe, the castaways lift the lid of the box to reveal sizzling, mouth-watering pizzas as one of them grabs a slice creating a perfect cheese pull. As the delivery driver makes his way back to his jet ski the castaways are so enamoured by their delicious Domino’s pizza that they are going to miss their potential escape route off the desert island. Until one shouts shouts ‘Wait… need a push?’ The playful creative draws to a close with the Domino’s campaign strapline “Irresistible pizza at an irresistible 50% off.”
Philosophie Domino’s, the UK’s favourite pizza company, has today launched the next iteration to its hugely successful sonic ‘DOMIN-OH-HOO-HOO’ campaign series. Back by popular demand, the new playful creative reveals a simply irresistible deal, offering the nation 'irresistible pizza at an irresistible 50% off.’

Created by UK agency of record VCCP London, alongside its production arm, Girl&Bear, and Havas Media Group UK, the new ‘DOMIN-OH-HOO-HOO’ work continues to delight the nation following the success of the first three films which kickstarted a yodelling movement across the UK. The new spot launches during tonight’s episode of Great British Bake Off in a deal secured by Havas Media UK (part of Havas Media Group UK).

The new value campaign from Domino’s comes after new research revealed that 82% of consumers say value for money matters when getting a takeaway, amidst the rising cost-of-living. Domino’s is the UK’s number most loved pizza brand and as the fourth instalment in the brand yodelling series, ‘Castaways’ celebrates the undisputed great taste and quality of the nation’s favourite pizza.
Medientyp Integrated Media/360 Activation
Länge
Photographer's Agent
Ton
Audio-Postproduktion
Medienagentur
Deputy Executive Creative Director
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Kaufmännischer Geschäftsführer
Kaufmännischer Geschäftsführer
Senior Account Director
Etatdirektor
Account Director, Social Media
Senior Account Manager
Gruppenplanungsdirektor
Planning Director
Senior Social Planner
Produktionsfirma
Integrated Project Director
Integrated Creative Producer
Integrated Creative Producer
Integrated Creative Producer
Produzent Post-Produktion
Social Editor
Kolorist
Flame Artist
Sound Engineer
Production Company, Social
Social Media Director
Camera Operator
Produktionsfirma
Regisseur
Cutter
Executive Producer
Produzent
Post-Produktion
Produzent Post-Produktion
Sound Engineer
Fotograf
Retouching

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