TitelTear The Paper Ceiling
Agentur
Kampagne Tear The Paper Ceiling
Werbende Ad Council
Marke The Ad Council (in partnership with Opportunity@Work)
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 9
Geschäftsbereich Gemeinnützige Organisationen
Story Ogilvy New York worked with non-profits the Ad Council and Opportunity@Work, with the support of 50 additional companies and organizations, to fight degree discrimination and help millions of skilled workers who do not have a bachelor’s degree to get a fair chance at better paying jobs and access upward economic mobility. This has an outsized impact on minorities and disadvantaged populations. As a result, companies struggle to both find talent and to reach their DE&I goals. 
Problem We launched Tear The Paper Ceiling, an initiative to get employers and society at large to grasp the scope of the problem, initiate a cultural shift and change their hiring processes. Alongside a nationwide PSA campaign with print, film, radio, digital and social assets, we created an immersive art installation for people to physically experience the paper ceiling and join the fight against degree discrimination. The campaign is driving major impact and becoming part of culture and a powerful tool for change towards a more sustainable inclusive labor market, with talent based on skills, not degrees.
Medientyp Internet-Film
Länge
Global President and CEO
Global Chief Creative Officer
President
Leiter Strategie
President
Chief Creative Officer
Chief Creative Officer
Produktionsleitung
Global Executive Creative Director
Group Creative Director
Group Creative Director
Executive Group Director
Produzent
Senior Art Director
Senior Copywriter
Senior Designer
Executive Producer, Experiential
Produktionsfirma
Regisseur
DP
Redaktionsbüro
Cutter
Musik
Fotograf
Fotograf
Druck
Artwork

Andere Werbungen dieser Kampagne