Titel | See The Person, Not The Sight Loss |
Agentur | T&Pm |
Kampagne | See the person |
Werbende | Royal National Institute of Blind people (RNIB) |
Marke | RNIB |
Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 10 |
Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
Story | The number one barrier faced by blind and partially sighted people in the UK is public misperceptions, the leading insight that inspired the campaign. Delivered with authentic storytelling and a through-the-line campaign strategy, ‘See the Person’ elevates the issue of sight loss within the public consciousness, setting out to change attitudes and behaviours towards blind and partially sighted people. |
Medientyp | Interaktiv |
Länge | |
Soundtrack | Videotape by Thom Yorke |
Audio-Postproduktion | GCRS London |
Medienagentur | Wavemaker UK |
Creative Teammitglied | Adam Jackson |
Creative Teammitglied | Ted Price |
Audio-Postproduktion | Molly Butcher |
Audio-Postproduktion | Munzie Thind |
Produktionsfirma | You Are Here |
Regisseur | Jesse Lewis-Reece |
Schauspieler | Eli London |
Executive Creative Director | Toby Allen |
Werbeleiter | Martin Wingfield |
Redaktionsbüro | The Quarry |