Cake is the sport and entertainment creative agency, founded to disrupt the way people interact with brands. And it’s that commitment to be different that fuels the agency today.
Our work spans everything from talent packed integrated campaigns, to cutting edge experiences and unique cultural collabs for businesses like Aston Martin F1, BT, EE, JD Sports, Major League Baseball, PUMA and Sport England.
Everything we do is about helping brands get closer to people through the things that actually matter to them. Sport, music and entertainment is in our DNA. It’s what keeps us creative, connected to culture and delivering consistently bold work for our clients.
Our services and capabilities are delivered by an in-house team across three divisions – Strategy, Creative and Account Management – enabling us to create and deliver truly 360, integrated campaigns whatever the brief.
The Account Management team includes experienced specialists across Comms, Social, Influencer & Culture Marketing, Partnerships, Sponsorship Strategy & Activation, Live & digital Experience and Production.
In terms of the work, we’re unique because we offer ‘the lot’, which for our clients and the Cake team is super exciting. If you’re a Cake partner you don’t need multiple individual agencies to run your business, you’ve got it all with us; we’re fully integrated which gives us a great edge.
All our best thinking starts with a tight planning methodology called ‘Meaningful Brands in Culture’*. This proprietary research tool and approach explores how brands can play an active and meaningful role in culture and how their audiences will benefit.
Our work’s only as good as our people, and we make sure they’re able to bring their best every day. Every team member in every division has access to training courses, guest speaker workshops, mental wealth days off, and a whole host of daily wellbeing initiatives and classes
*Meaningful Brands in Culture
Many agencies claim to connect brands to audiences through culture.
But our tested proprietary methodology, Meaningful Brands in Culture, has helped many brands establish important and enduring roles in their audience’s lives.
Existing as a major annual piece of research and a robust planning process, it not only tells us that consumers believe that brands have an important role to play in culture; it also tells us where and how they would like brands to make a difference.
We are part of the Havas Group, owned by Vivendi, enabling us to collaborate within one of the most integrated communications networks globally.
Including a network of global sports and entertainment specialist agencies that we successfully partner with for local market expertise and delivery.