TitelAlice's Wedding
Agentur
Kampagne Alice's Wedding
Werbende Volvo
Marke Volvo
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Kraftfahrzeuge
Story "Volvo for love" emotionally interprets the core value of the brand, "we put people first.” The story “alice’s wedding” starts from a little beautiful girl, alice, who was often the popular wedding flower girl of the town. She lived a fairytale-like life under her father’s protection. However, years later, her mother died and father suffered from alzheimer’s, the fairy tale nearly shattered. Still, alice vowed to guard the family, passing down her father’s unconditional love across generations. "Alice’s Wedding”, telling a story of Volvo owners, who are protective of and very much cherish their family. This cross-generation family story was depicted to bring back the beautiful impression of Volvo.
Medientyp Fernsehen
Länge
Chief Creative Officer
Creative Director
Texter
Texter
Art Director
Etatdirektor
Etatdirektor
Kundenbetreuer
Account Executive
Produktionsfirma
Regisseur
Direktor Fotografie
Gaffer
Executive Producer
VFX/Post Production
Tonproduktion
Komponist

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