|Titel||mi adidas Configurator|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Mode, Kleidung & Schuhe|
|Slogan||Make it mine.|
|Story||We redefined product configuration, giving global teens the freedom to express themselves anytime, anywhere.|
|Philosophie|| Next Generation Personalization|
Mi Adidas turns teen consumers into upstart designers, offering aplatform to showcase their personal taste and creativity through a best-in-class, flexible, portable configuration tool.
|Problem|| The Tools to Stand Out and Fit In|
Teens rely on personal expression and peer validation on the path to purchase. Mi Adidas uses social media to transform shoe configuration and buying from a personal to a shared experience.
Redefining E-commerce in the Connected World
Portable. Flexible. Globally scalable. Mi Adidas is a seamless, live-anywhere experience–from customization, to sharing, to purchase: from online, to mobile, to in-store and back.
24% increase in total orders
84% increase in team orders
29% increase in average weekly sales
6% increase in order value