The European Association of Communications Agencies and ACT Responsible conceived this creative award in 2008 in a bid to highlight the advertising industry’s specific contribution to society by selecting and celebrating the most powerful and relevant social marketing campaigns and to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development. The Care Awards focuses on specific subjects such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues.
The campaigns which agencies develop for social, humanitarian and environmental causes are some of the most creative work in the world. This creative Award aims to recognise excellence in social marketing as part of EACA‘s overall commitment to promote Corporate Social Responsibility and ACT Responsible‘s mission to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development.
WHY ENTER ?
To show how creativity plays a role in raising awareness on crucial issues.
To get your work in front of a professional Jury of NGO’s Communication Directors and industry representatives.
To celebrate your effort and reinforce your relationship with your client.
To benefit from extra visibility for your work by automatically enter ACT Responsible Promo Pack including* : The Good Report – One minute of responsibility – Multiple databases (EACA – Adforum – ACT Responsible)