2023 Spikes Asia Award Winners

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2023 Spikes Asia - Effectiveness Grand Prix - Market > Single Market
Creative Effectiveness

Make Lamb, Not Walls

AGENTUR: The Monkeys
MARKE: Australian Lamb
KATEGORIEN: Market > Single Market
AUSZEICHNUNG: Effectiveness Grand Prix
WERBENDE: Meat and Livestock Australia

2023 Spikes Asia - Grand Prix - Branded Content & Entertainment > Branded Content & Entertainment Film
Film

Shot on iPhone 13 Pro: Chinese New Year - The Comeback

AGENTUR: TBWA\Media Arts Lab
MARKE: Apple
KATEGORIEN: Branded Content & Entertainment > Branded Content & Entertainment Film
AUSZEICHNUNG: Grand Prix
WERBENDE: Apple Inc.

2023 Spikes Asia - Grand Prix - Health & Wellness: Awareness & Advocacy > Brand-led Education & Awareness
2023 Spikes Asia - Grand Prix - Copywriting > Packaging Design
Industry Craft

Rejected Ales

AGENTUR: Howatson+Company
MARKE: Matilda Bay
KATEGORIEN: Copywriting > Packaging Design
AUSZEICHNUNG: Grand Prix
WERBENDE: Matilda Bay

2023 Spikes Asia - Grand Prix - Innovation > Brand Strategy & Experience
Innovation

Dear My Hero - Hydrogen Garbage Truck

AGENTUR: INNOCEAN
MARKE: Hyundai
KATEGORIEN: Innovation > Brand Strategy & Experience
AUSZEICHNUNG: Grand Prix
WERBENDE: Hyundai Motor Company

2023 Spikes Asia - Grand Prix For Good - Grand Prix for Good > Grand Prix for good
Grand Prix for Good

Lack of Consent

AGENTUR: TBWA\Sydney
MARKE: Consent Labs
KATEGORIEN: Grand Prix for Good > Grand Prix for good
AUSZEICHNUNG: Grand Prix For Good
WERBENDE: Consent Labs

2023 Spikes Asia - Grand Prix - Data > Data-driven Targeting
Direct

Welcome to Flipvertising

AGENTUR: CHEP Network
MARKE: Samsung Galaxy Z Flip4
KATEGORIEN: Data > Data-driven Targeting
AUSZEICHNUNG: Grand Prix
WERBENDE: Samsung

2023 Spikes Asia - Grand Prix - Strategy & Techniques > Data-enhanced Creativity
Creative Data

Welcome to Flipvertising

AGENTUR: CHEP Network
MARKE: Samsung Galaxy Z Flip4
KATEGORIEN: Strategy & Techniques > Data-enhanced Creativity
AUSZEICHNUNG: Grand Prix
WERBENDE: Samsung

2023 Spikes Asia - Grand Prix - Excellence in Entertainment > Brand Integration & Sponsorships / Partnerships for Branded Content
2023 Spikes Asia - Grand Prix - Excellence in Music > Use of Original Composition
Music

Journa-Rhythm

AGENTUR: TBWA\HAKUHODO
MARKE: The Asahi Shimbun
KATEGORIEN: Excellence in Music > Use of Original Composition
AUSZEICHNUNG: Grand Prix
WERBENDE: Asahi Shinbun Publishing Company

2023 Spikes Asia - Grand Prix - Print & Publishing: Sectors > Consumer Goods
Print & Publishing

Kitchen

AGENTUR: Ogilvy Thailand
MARKE: IKEA
KATEGORIEN: Print & Publishing: Sectors > Consumer Goods
AUSZEICHNUNG: Grand Prix
WERBENDE: IKEA

2023 Spikes Asia - Grand Prix - Print & Publishing: Sectors > Consumer Goods
Print & Publishing

Living Room

AGENTUR: Ogilvy Thailand
MARKE: IKEA
KATEGORIEN: Print & Publishing: Sectors > Consumer Goods
AUSZEICHNUNG: Grand Prix
WERBENDE: IKEA

2023 Spikes Asia - Grand Prix - Print & Publishing: Sectors > Consumer Goods
Print & Publishing

Restroom

AGENTUR: Ogilvy Thailand
MARKE: IKEA
KATEGORIEN: Print & Publishing: Sectors > Consumer Goods
AUSZEICHNUNG: Grand Prix
WERBENDE: IKEA

2023 Spikes Asia - Grand Prix - Touchpoints & Technology > Use of Social & Digital Platforms
Brand Experience & Activation

The Unbranded Menu

AGENTUR: Leo Burnett Group Manila
MARKE: McDonald’s Philippines
KATEGORIEN: Touchpoints & Technology > Use of Social & Digital Platforms
AUSZEICHNUNG: Grand Prix
WERBENDE: McDonald’s

2023 Spikes Asia - Grand Prix - Glass: The Award for Change > Glass
Glass: The Award For Change

Knock Knock (Board)

AGENTUR: Cheil Worldwide
MARKE: Korean National Police Agency
KATEGORIEN: Glass: The Award for Change > Glass
AUSZEICHNUNG: Grand Prix
WERBENDE: Korean National Police Agency

2023 Spikes Asia - Grand Prix - Excellence in Media > Media Insights & Strategy
Media

Knock Knock (Film)

AGENTUR: Cheil Worldwide
MARKE: Korean National Police Agency
KATEGORIEN: Excellence in Media > Media Insights & Strategy
AUSZEICHNUNG: Grand Prix
WERBENDE: Korean National Police Agency

2023 Spikes Asia - Grand Prix - Glass: The Award for Change > Glass
Glass: The Award For Change

Knock Knock (Film)

AGENTUR: Cheil Worldwide
MARKE: Korean National Police Agency
KATEGORIEN: Glass: The Award for Change > Glass
AUSZEICHNUNG: Grand Prix
WERBENDE: Korean National Police Agency

2023 Spikes Asia - Grand Prix - Technology > Innovative use of Technology
Mobile

Knock Knock (Film)

AGENTUR: Cheil Worldwide
MARKE: Korean National Police Agency
KATEGORIEN: Technology > Innovative use of Technology
AUSZEICHNUNG: Grand Prix
WERBENDE: Korean National Police Agency

2023 Spikes Asia - Grand Prix - Technology > Innovative use of Technology
Mobile

Knock Knock (Board)

AGENTUR: Cheil Worldwide
MARKE: Korean National Police Agency
KATEGORIEN: Technology > Innovative use of Technology
AUSZEICHNUNG: Grand Prix
WERBENDE: Korean National Police Agency

2023 Spikes Asia - Grand Prix - Excellence in Media > Media Insights & Strategy
Media

Knock Knock (Board)

AGENTUR: Cheil Worldwide
MARKE: Korean National Police Agency
KATEGORIEN: Excellence in Media > Media Insights & Strategy
AUSZEICHNUNG: Grand Prix
WERBENDE: Korean National Police Agency