The festival will run by an international jury, who are titled and recognized experts in marketing and advertising, professionals of international level.
KIAF is a kind of test drive of works before participating in the international advertising festivals/contests.

The contest part of KIAF 2021 was changed and expanded. It will have 4 main blocks such as:
• Creative Communications
• Craft/Technology
• Positive Change
• Client's View
Each block includes contests where entries will be shortlisted and awarded (gold, silver, bronze) and one project will get Best Of Contest. And the most important that the Grand Prix for the best project will named in each block separately.
The non-media contests that are connected with marketing services and PR and were belonged to WOW Done Awards were integrated to KIAF contest program.