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PHNX Awards

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Paris, Frankreich
Audi - "Audi Let it go 60"" by PHNX Awards 2020

Ergebnisse filtern nach

TitelAudi Let it go 60"
Agentur
Kampagne Audi - Let It Go
Werbende Audi
Marke Audi
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 1
Produkt Audi e-tron Sportback
Story Overconsumption. Climate change. New ideas of luxury. In a world where consumers are demanding real change, premium car brands like Audi are at a crossroads, and they must let go of the past.

Who better to represent challenging the norm than two of the fiercest princesses of modern times: Elsa and Arya.

“Let It Go” follows Maisie Williams, a vocal advocate for action on climate change, as she sings her own interpretation of the hit song “Let It Go” from Disney’s “Frozen.” Reinterpreting the Oscar-winning song
to fit the film was no small task. From selecting the best lyrics to tell Audi’s story, to recomposing the song, to adjusting the song to fit Maisie’s vocal range, the stakes were high with Disney having final approval on the cover. In the end, the track which was recorded at the acclaimed Abbey Road Studios in London, proved to be a hit, giving fans of the song a cover they wanted to hear more of and made our message about letting go of the past and driving into a sustainable future impossible to forget.
Länge
CLIENT Audi
Head of Brand Audi, Digital Business and Customer Experience Sven Schuwirth
Global Head Brand Communication Susanne Franz
VP marketing Loren Angelo
Global Project lead Florian Langer
US Project lead Abel Gachou
Production lead Alexander Heumann
AGENCY 72andSunny Amsterdam
Executive Creative Director Carlo Cavallone
Executive Creative Director Rey Andrade
Creative Director Domingo Villa
Creative Director Emiliano Trierveiler
Creative Director Leila El-Kayem
Sr Writer Nedal Ahmed
Designer David Diankanguila
Music Creative Leonidas Diamantis
Group Brand Director Brendan Bell
Brand Director Gaia Rossetti
Brand Manager Alejandra Arbiol
Executive Strategy Director Stephanie Feeney
Director of Strategy Sarah Sutton
Strategist Director Maximilian Weigl
Strategist Gregoire Mulot
Comms strategy director Ruro Efue
Comms strategist Laetitia Viskovic
Director of Production Stephanie Oakley
Sr Film Producer Andrew Slough
Producer Luke Judlin
Director of Business Affairs Madelon Pol
Business Affairs Director Selam Kehishen
Sr Business Affairs Manager Melissa Kincaid
Production company Anorak Film
Based in (city) Berlin
Director Francois Rousselet
Executive Producer Christiane Dressler
Executive Producer Jules de Chateleux
Producer Yan Schoenefeld
Line Producer Felix Knabel
DoP Adam Newport-Berra
Editing Company Trim Editing
Based in (city) London
Editor Paul Hardcastle
Post Company MPC
Colorist Jean-Clement Soret
Producer Philip Whalley
Retouch Company Loupé imaging
Based in (city) Amsterdam
Retoucher Dario Fusnecher
Music production company AMP
Producer/Executive music director Diederik van Middelkoop
Sound design and mix Company 750MPH
Sound engineer Sam Ashwell
Producer Mary-Ann D’cruz