HackYourFuture - "HackYourFuture - Behind the Source" by PHNX Awards 2020

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TitelHackYourFuture - Behind the Source
Brief‘Behind the Source’ is an awareness campaign launched by HackYourFuture that aims to reframe the conversation around refugees, and tackles the many misconceptions, stigmas and prejudices that shadow their potential when it comes to applying for a job.It consists of seven portraits that have been hidden in the source code of the online homepages of companies, such as eBay and Accenture, where HackYourFuture graduates now work.All people have to do is go on these websites — such as Ebay and Accenture — click ‘View Source’ in their browser to discover the portraits, hidden in the code, and read the exceptional journeys of those who went from refugees to employees.24000+ visitors went behind the source, getting the initiative referenced by the UN Agency as best in class. 13 new companies contacted HackYourFuture to partner up, raising the number of graduates who found a job to 120.
Agentur
Kampagne HackYourFuture - Behind The Source
Werbende HackYourFuture
Marke HackYourFuture
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 2
Produkt HackYourFuture: a non-profit coding school for refugees
Geschäftsbereich Gemeinnützige Organisationen
Story Between 2014 and 2015, tens of thousands of refugees came to the Netherlands, mainly fleeing war in Syria and Eritrea. Even though many of them were given residency permits, today they are still struggling to find work. HackYourFuture, a non-profit coding school for refugees, helps them to become web-developers through a 7-month program — empowering them by unlocking a career within big names of the tech industry. The ‘Behind the Source’ campaign by HackYourFuture aims to reframe the conversation around refugees, and tackles the many stigmas and prejudices that shadow their potential when it comes to applying for a job. It consists of seven portraits that have been hidden in the source code of the online homepages of companies, such as eBay and Accenture, where HackYourFuture graduates now work. All people have to do is go on these websites click ‘View Source’ to discover the portraits, hidden in the code, and read the exceptional journeys of those who went from refugees to employees. 24000+ visitors went behind the source, getting the initiative referenced by the UN Agency as best in class. 13 new companies contacted HackYourFuture to partner up, raising the number of graduates who found a job to 120.
Medientyp Case Study
Länge
Managing Director at HackYourFuture Wouter Kleijn
Partnership Manager at HackYourFuture Federico Fusco
Executive Creative Director at 72andSunny Ams Carlo Cavallone
Deputy ECD at 72andSunny Amsterdam Laura Visco
Art Director at 72andSunny Amsterdam Guillaume Roukhomovsky
Art Director at 72andSunny Amsterdam Christian Bauer
Writer at 72andSunny Amsterdam KC Hong
Senior Communications Strategist at 72andSunny Chad Muratev
Managing Director at 72andSunny Amsterdam Lauren Portelli
Senior Brand Manager at 72andSunny Amsterdam Tony Hoang
Business Development / Brand Coordinator Katie Longson
Director of Production at 72andSunny Amsterdam Stephanie Oakley
Producer at 72andSunny Amsterdam Julie Bourges
Business Affairs Manager at 72andSunny Amsterdam Julie Katsoula
Music Creative at 72andSunny Amsterdam Leonidas Diamantis
Designer at 72andSunny Amsterdam Matt Purcell
Senior Strategist at 72andSunny Amsterdam Felipe Souza
Production Company Hecho Studios
Sound Studio Stainless Sound
Sound Designer/Mixer at Stainless Sound Nick Smith
CLIENT NAME HackYourFuture
ADVERTISING AGENCY 72andSunny Amsterdam
PRODUCTION COMPANY Hecho Studios
SOUND STUDIO Stainless Sound