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PHNX Awards

Kreativpreis
Paris, Frankreich
PlayStation - "It's Time to Play" by PHNX Awards 2020

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TitelIt's Time to Play
Agentur
Kampagne It's Time To Play
Marke PlayStation
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 11
Produkt PlayStation Slim
Story Intended to welcome all gamers into the world of PlayStation®4, this new global campaign features some of the most loved game characters side-by-side with players in the real world.
A casual coffee is interrupted by Monster Hunter World’s Palico passing by, then players run quickly into battle towards an encroaching Rathalos. The start of a car journey is interrupted by Crash Bandicoot and friends whizzing by, inviting players to join in the race. A daily commute is detoured as players are thrilled to be welcomed onto Fortnite’s Battle Bus. A stroll from the office breaks turns into a game of FIFA 20 with star players and a horde of supporting fans. The calm of a library erupts as Cloud Strife leads players into charge against a Sweeper. And a morning routine is interrupted as Kratos grants a player the Leviathan Axe summoning him to join the fun.
Länge
Chief Creative Officer Richard Brim
Executive Creative Director/s Ant Nelson, Mike Sutherland
Creative/s Matt Fitch, Mark Lewis
Chief Production Officer Anthony Falco
Agency producer/s Panos Louca, Katie Heaselgrave, Lucy Trower
Chief Strategy Officer Martin Beverley
Planning Director David Mortimer
CEO Mat Goff
Managing Partner/s Sarah Coleman
Account Director/s Adam Patel, Tara Beckefeld
Account Manager/s Casey Nguyen
Project Manager Sam McGeorge
Global Business Director Sybille Chrissoveloni
Global Account Director Hannah Montaln
Head of Design Paul Knowles
Senior Designer Scott Silvey
Artworker Chris Holiday
Retouching Charlie Townsend
Media Agency Mediacom
Production Company Independent
Executive Producer Jani Guest
Producer Amy Appleton
Director Gary Freedman
UK Production Manager Lucy Banks
D.O.P Franz Lustig
Editing Company The Playroom
Editor Adam Spivey
Edit Assistant Andre Rodrigues
Post Production Moving Picture Company (MPC)
Post Producer Philip Whalley
2D Lead Artist Rod Norman
3D Lead Artist Jessie Amadio
Colourist Matthieu Toullet & Jean-Clement Soret
Audio Post Production Factory
Soundtrack name and composer I Predict A Riot – Kaiser Chiefs
Service Company Radioaktive
Executive Producer Alexandra Bevko
Producer Ira Nepomenko
Project Manager Nick Semko
Project Coordinator Daniel Linnik-Zhuravlev
1st AD Ukraine Nadia Ludchik
CGI & Retouching Happy Finish
CGI Simon Allan, Chris Gornall
Matte Paint & Concept Artist Akrash Kummattummal
Retouching Vahakn Vorperian, Alexis Goodwin
Producer Frances Hood
Account Manager Luke Heywood