The Art & Technique of the American Commercial is one of the most important advertising awards show in the U.S. Each year’s installment of the Show honor’s the craft of the commercial with awards in 22 categories. The Show premieres each June at The Museum of Modern Art in New York. The Show then tours the country, making stops at several arts and cultural institution throughout the United States. Since its inception in 1992, each AICP Show is added to the archive of the Department of Film at The Museum of Modern Art. 

The AICP Next Awards recognize outstanding work and the creative forces behind it, but are much more than an awards competition - it is a platform for thought leadership and analysis by those pushing boundaries and raising the bar higher on marketing content. The honored campaigns and single executions are on the leading edge of harnessing all types of media and technology to communicate the marketer's message. All work for the Next categories must be for a client and may be produced and aired globally. 

The Call For Entries to the AICP Awards is now open. Click here for details. Extended deadline: March 16, 2018.