Sensitivity and innovation are on show in a truly international display of advertising talent.
Beauty is often allied with sensitivity, and that certainly seems to be the case here. Almost every multi award-winning spot or project is about helping or alerting others, from the intriguing “Hearing Test In Disguise”, from CHE Proximity in Australia, to the moving “Handle With Care” by Grey New York (for Gillette) and on down the list to J. Walter Thompson Shanghai’s study of what we’ll do for “That First Hello”. Of course there’s a little humour at hand too: who can resist the uptight motorcycle cop of “Capture” by Universal McCann Bangkok? And by the way, Health & Beauty apparently know no borders: seven countries are present in a list of just ten.
Beauty is often allied with sensitivity, and that certainly seems to be the case here. Almost every multi award-winning spot or project is about helping or alerting others, from the intriguing “Hearing Test In Disguise”, from CHE Proximity in Australia, to the moving “Handle With Care” by Grey New York (for Gillette) and on down the list to J. Walter Thompson Shanghai’s study of what we’ll do for “That First Hello”. Of course there’s a little humour at hand too: who can resist the uptight motorcycle cop of “Capture” by Universal McCann Bangkok? And by the way, Health & Beauty apparently know no borders: seven countries are present in a list of just ten.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2017
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2017
CAMPAIGNS
BRANDS
| Brand |
|---|
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
CHEP Network, South Yarra VIC |
| 2 |  |
Wieden + Kennedy, Portland |
| 3 |  |
Ogilvy India, Mumbai |
| 4 |  |
Grey New York |
| 5 |  |
Ponce MullenLowe, Buenos Aires |
Watch
1. Cochlear Australia and New Zealand / How the hearing test in disguise was made
| Titel | How the hearing test in disguise was made |
| Agentur | CHEP Network |
| Kampagne | Hearing Test |
| Werbende | Cochlear Australia and New Zealand |
| Marke | Cochlear Australia and New Zealand |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 2 |
| Geschäftsbereich | Gesundheits- und Pharmazeutische Produkte |
| Medientyp | Internet-Film |
| Länge | |
| Executive Creative Director | Ant White |
| Group Creative Director | Brian Jefferson |
| Creative Director | Ben Stainlay |
| Executive Producer | Tori Taylor |
| Etatdirektor | Mariana Rice |
| Kundenbetreuer | Alice Jamieson |
| Strategieplaner | Lily Tidy |
| TV Production | Jen Livingston |
| Digital Products Director | Jamie Metcalfe |
| Produzent Digital | Blair Patterson |
| Digitales Design | Rollo Hardy |
| Regisseur | Pete Baker |
| Produktionsfirma | Revolver |
| Executive Producer | Michael Ritchie |
| Executive Producer | Josh Mullens |
| Filmproduzent/Produzent | Jasmin Helliar |
| Direktor Fotografie | Stefan Duscio |
| Cutter | Phillip Horn |
| Ton | Noise International |
| Produktionsmanager | Erin Maxwell |
| Sounddesigner | Kathleen Burrows |
| Komponist | Bruce Heald |
2. Salvon / Savlon Healthy Hands Chalk Sticks
| Titel | Savlon Healthy Hands Chalk Sticks |
| Agentur | Ogilvy India |
| Kampagne | Healthy Hands Chalk Sticks |
| Werbende | ITC |
| Marke | Salvon |
| Posted | JunI 2017 |
| Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
| Story | Savlon wanted to promote the habit of using soap while hand-washing, particularly in rural schools. But inculcating a new habit was tough. So Savlon gave shape to a simple idea that automatically turned washing hands with soap into an everyday habit. Most primary grade students in rural India still use black-slate and chalk sticks to write in schools. This led to the idea of Savlon's Healthy Hands Chalk Sticks - made with a mixture of chalk powder and soap granules. Before lunch break when kids put their hands under the tap, the chalk powder on their hands turned into soap on its own. |
| Medientyp | Case Study |
| Länge |
3. Gillette / Handle with Care
| Titel | Handle with Care |
| Agentur | Grey New York |
| Kampagne | Handle With Care |
| Werbende | Grey New York |
| Marke | Gillette |
| Posted | JunI 2017 |
| Geschäftsbereich | Rasur, Enthaarung |
| Medientyp | Case Study |
| Länge |
4. Verena International Co., Ltd. / Capture
| Titel | Capture |
| Agentur | McCann Worldgroup Thailand |
| Kampagne | Verena International Co., Ltd. |
| Werbende | Verena International Co., Ltd. |
| Marke | Verena International Co., Ltd. |
| Posted | April 2018 |
| Geschäftsbereich | Gesundheits- und Pharmazeutische Produkte |
| Medientyp | Andere |
| Länge | |
| Produktion | Phenomena |
| Chief Executive Officer (CEO) | Yupin Muntzing |
| Executive Creative Director | Wichian Thongsuksiri |
| Creative Director | Suramanas Juntima |
| Group Business Director | Jirapa Birasiriwatana |
| Etatdirektor | Rasrin Akkaranunkorranich |
| Regisseur | Thanonchai Sornsriwichai |
| Filmproduzent/Produzent | Panida Ngamsompong |
| Geschäftsführer | Suthawan Trachoo |
5. Old Spice / 5 Year Plan
| Titel | 5 Year Plan |
| Agentur | Wieden + Kennedy |
| Kampagne | Smell Em Who's Boss |
| Werbende | Procter & Gamble |
| Marke | Old Spice |
| Posted | April 2017 |
| Geschäftsbereich | Deodorants |
| Medientyp | Fernsehen |
| Länge | |
| Creative Teammitglied | Erik Fahrenkopf |
| Creative Teammitglied | Max Stinson |
| Creative Teammitglied | Matt Mulvey |
| Creative Teammitglied | Lawrence Mililli |
| Produktion | Erika Madison |
| Produktion | Chris Capretto |
| Produktion | Emma Wilcockson |
| Produktion | Mark Hall |
| Redaktionsbüro | Kirk Baxton |
| Redaktionsbüro | Nate Gross |
| Post-Produktion | Toby Loui |
| Post-Produktion | Brittany Carson |
| Regisseur | Steve Ayson |
| Agentur | Wieden + Kennedy |
| Marketing Director | Janine Miletic |
| Brand Manager | Mathew Krehbiel |
| Brand Manager | Danny Suich |
| Creative Director | Erik Fahrenkopf |
| Creative Director | Max Stinson |
| Texter | Matt Mulvey |
| Art Director | Lawrence Melilli |
| Integrated Executive Producer | Erika Madison |
| Filmproduzent/Produzent | Chris Capretto |
| Kundenbetreuer | Georgina Gooley |
| Kundenbetreuer | Nick Pirtle |
| Kundenbetreuer | Michael Dalton |
| Produktionsfirma | MJZ |
| President | David Zander |
| Executive Producer | Emma Wilcockson |
| Herstellungsleiter | Mark Hall |
| Direktor Fotografie | Robert Elswit |
| Redaktionsbüro | Exile Editorial |
| Cutter | Kirk Baxter |
| Cutter | Nate Gross |
| Assistenzredakteur | Zaldy Lopez |
| Post-Produktion | Toby Louie |
| Produktionsleitung | Jennifer Locke |
| Executive Producer | Carol Lynn Weaver |
| Spezialeffekte | The Mill LA |
| Executive Producer | Sue Troyan |
| Filmproduzent/Produzent | Chris Harlowe |
| Coordinator | Rustie Burris |
| Spezialeffekte | James Allen |
| 2D Artist | Narbeh Mardirossian |
| 2D Artist | Andy Dill |
| 2D Artist | Alex Candlish |
| 2D Artist | Jale Parsons |
| 2D Artist | Don Kim |
| 2D Artist | Lisa Ryan |
| 2D Artist | Brad Scott |
| 2D Artist | Chris Payne |
| 3D Artist | Michael Lori |
| Matte Painting | Andy Wheater |
| Matte Painting | Nathan McKenna |
| Originalmusik | Walker |
| Executive Producer | Sara Matarazzo |
| Produzent | Abbey Hickman |
| Sounddesigner | Brian Emrich |
| Originalmusik | Joint |
| Komponist | Noah Woodburn |
| Komponist | Tim Ribner |
| Filmproduzent/Produzent | Sarah Fink |
| Originalmusik | Woodwork |
| Komponist | Philip Kay |
| Filmproduzent/Produzent | Rachel Wood |
| Filmproduzent/Produzent | Andy Oskwarek |
| Vocal Arrangement | Walker |
| Vocals Producer | Abbey Hickman |
| Mix Company | Lime Studios |
| Assistant Engineer | Ben Tomastik |
| Assistant Engineer | Peter Lapinski |
| Executive Producer | Susie Boyajan |
| Company | Company 3 |
| Zeichner | Sean Coleman |
| Color Producer | Matt Moran |
6. Bodyform / Live Fearless / Blood
| Titel | Live Fearless / Blood |
| Agentur | AMV BBDO |
| Kampagne | Blood |
| Werbende | SCA Group |
| Marke | Bodyform |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 6 |
| Geschäftsbereich | Damenhygiene |
| Story | Women are tough. They shed blood on the rugby field, in the boxing ring, under turbulent surf. They shed blood while trail running, while dancing in pointe shoes, while climbing the side of a mountain. Although they shed blood, it shouldn’t hold them back. Live fearless with Libresse. |
| Medientyp | Fernsehen |
| Länge |
7. Accu-Check / Made by diabetics
| Titel | Made by diabetics |
| Agentur | Voskhod |
| Kampagne | Made by diabetics |
| Werbende | Roche |
| Marke | Accu-Check |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 2 |
| Geschäftsbereich | Medizinische Ausrüstung |
| Story | Director, cast, crew and even extras - more than 80 diabetics and caregivers made an inspirational film with the message:Don’t suffer from diabetes, live with it. The video led to a promo site with interviews and life stories of heroes, where we encouraged everyone to share their personal motivation and support the campaign. Famous actors, journalists and athletes who live with this disease, revealed their life stories in media with the mark “Made by diabetics”. |
| Philosophie | By this campaign Accu-Chek, a leading brand of medical goods for diabetes care, wanted to support the diabetes sufferers and on the other side to fight the stigma and common stereotypes surrounding the disease. We put together a production crew and cast solely consisting of people living with the disease to create a real-world film encouraging them to continue the fight. |
| Problem | «People with diabetes can't work effectively, have children, do sports, travel.» - That's a common opinion in Russia.Because of this stereotypes and prejudice people diagnosed with diabetes lose their purpose and aspiration in life. |
| Ergebnis | The campaign got support from diabetes societies in Russia and Ukraine. The project received thousands of comments and a huge feedback in social media.Accu-Chek website traffic grew by 19%Brand search went up by 72%Sales increased by 14% We changed the perception of the disease and united people with idea:Don’t suffer from diabetes, live with it. |
| Medientyp | Internet-Film |
| Länge | |
| Creative Director | Andrey Gubaydullin |
| Digital Art Director | Dmitry Maslakov |
| Texter | Daria Ovechkina |
| Texter | Anton Rozhin |
| Strategic Planner | Roman Bukh |
| Postproduction | Ilya Linetsky |
| Digital Creative Director | Dmitry Maslakov |
| Digital Art Director | Anna Maslyakova |
8. AXE / Tommy Hugs
| Titel | Tommy Hugs |
| Agentur | Ponce MullenLowe |
| Kampagne | Nicknames |
| Werbende | Unilever |
| Marke | AXE |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 6 |
| Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Produktionsfirma | Landia |
| Regisseur | AGUSTIN ALBERDI |
9. Bayer / HeroSmiths 30s
| Titel | HeroSmiths 30s |
| Agentur | Energy BBDO |
| Kampagne | The HeroSmiths |
| Werbende | Bayer HealthCare LLC |
| Marke | Bayer |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 2 |
| Geschäftsbereich | Medikamente |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | Andrés Ordóñez |
| Executive Creative Director | Alistair Robertson |
| Creative Director | Josh Gross |
| Creative Director | Pedro Pérez |
| Stellvertretender Creative Director | Agustin Ballerio |
| Stellvertretender Creative Director | Alejandro Juli |
| Stellvertretender Creative Director | Fernando Passos |
| Art Director | Chris Cavalieri |
| Designer | Hung Vinh |
| Executive Director of Content & Delivery | Brian Cooper |
| Executive Producer | Jeff Drooger |
| Integrated Producer | Elena Robinson |
| Director of Music | Daniel Kuypers |
| Associate Music Producer | Nick Maker |
| Direktor Kundenservice | David Goring-Morris |
| Direktor Kundenservice | Katie Clow |
| Etatdirektor | Trish von Rein |
| Account Executive | Kristen Schumacker |
| Gruppenplanungsdirektor | Catrina McAuliffe |
| Etat-Planer | Brian Stout |
| Etat-Planer | Jesse Unger |
| Produktionsfirma | Maverick NYC |
| Regisseur | David Garcia |
| Executive Producer | Brad Johns |
| Redaktionsbüro | Flare |
| Executive Producer | Mitch Monzon |
| Cutter | Sean Berringer |
| Cutter | Jill Dugan |
| Cutter | Casey Cobler |
| Digital Agency | iCrossing |
| Etatdirektor | Al DeDona |
| Strategy Director | Catherine Mevs |
| Kundenbetreuer | Amanda Neil |
| Medienagentur | MediaCom |
| Communications Planning Director | Matthew Gunther |
| Strategy Director | Charlie Singer |
| Director, Paid Social | Aaron Welch |
10. Elevit / All For That First Hello
| Titel | All For That First Hello |
| Agentur | J. Walter Thompson Shanghai |
| Kampagne | All for that first hello |
| Werbende | Bayer |
| Marke | Elevit |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 8 |
| Geschäftsbereich | Gesundheits- und Pharmazeutische Produkte |
| Slogan | All for that first hello |
| Story | Hearing your unborn child’s heartbeat is a major pregnancy milestone for expectant parents. It is, in essence, the first “hello” from their baby. In China, however, this is something that many moms-to-be experience alone. Expecting fathers are often not allowed to join their wives in the ultrasound room and, as in other countries around the globe, demands at work sometimes mean dads can’t be present for these important moments. And that can make a mom’s sometimes lonely journey even lonelier. “All for The First Hello” was designed to turn the tides. The film at the center of the campaign brings together three real-life expecting couples and presents them with the ultimate gift: a wearable device that when placed against the father’s chest, pulsates to the rhythm of their unborn child’s heart. The effort is a powerful example of work that solves a human challenge. In this case, by taking fathers who felt removed from what their wives were experiencing and creating a tangible product that could help make them feel closer to their wife and child and reshape the pregnancy into the shared journey they intended it to be. “All for That First Hello” has struck a powerful chord with Chinese viewers who have viewed the film more than 10 million times. |
| Medientyp | Interaktiv |
| Länge |
