The Most Creative Campaigns, Brands
and Agencies in Retail
Consumers can be reached via many different media, but sometimes a heart-warming film does the job.
OK, it has to be said that the most award-winning ad in this sector couldn’t be more digital. After all, it involved invading…sorry, “entering”…people’s homes via voice recognition. Kudos to DAVID in Miami for that brainwave. Elsewhere, though, ads for John Lewis, Intermarché, Waitrose, Monoprix and H&M all relied on the magic of film and the human touch. Talking of humanity, IKEA went as far as naming its products after relationship glitches (and suggesting them as potential solutions). Perhaps least expectedly of all, print made a comeback, with posters you could cook and an edgy nocturnal vision of Bangkok.
OK, it has to be said that the most award-winning ad in this sector couldn’t be more digital. After all, it involved invading…sorry, “entering”…people’s homes via voice recognition. Kudos to DAVID in Miami for that brainwave. Elsewhere, though, ads for John Lewis, Intermarché, Waitrose, Monoprix and H&M all relied on the magic of film and the human touch. Talking of humanity, IKEA went as far as naming its products after relationship glitches (and suggesting them as potential solutions). Perhaps least expectedly of all, print made a comeback, with posters you could cook and an edgy nocturnal vision of Bangkok.
Most awarded
campaigns, brands &
agencies in
Retail in
2017
Most awarded
campaigns, brands and
agencies in
Retail in
2017
CAMPAIGNS
| Brand, Title, Agency | |
|---|---|
| 1 |
DAVID, Miami |
| 2 |
Leo Burnett Toronto |
| 3 |
adam&eveDDB, London |
| 4 |
Åkestam Holst /NoA, Stockholm |
| 5 |
Romance, Paris |
| 6 |
adam&eveDDB, London |
| 7 |
ROSA PARIS |
| 8 |
TBWA\Thailand, Bangkok |
| 9 |
TBWA\Thailand, Bangkok |
| 10 |
adam&eveDDB, London |
BRANDS
| Brand |
|---|
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
TBWA\Thailand, Bangkok |
| 2 |  |
DAVID, Miami |
| 3 |  |
adam&eveDDB, London |
| 4 |  |
Y&R Dubai, Dubai Media City |
| 5 |  |
HeimatTBWA\, Berlin |
Watch
8. McDonald's / Loving Bangkok Night 1
| Titel | Loving Bangkok Night 1 |
| Agentur | TBWA\Thailand |
| Kampagne | LOVING BANGKOK NIGHT |
| Werbende | McDonald's |
| Marke | McDonald's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 10 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Medientyp | Presse & Publikationen |
| Chief Creative Officer | Nils Andersson |
| Executive Creative Director | Veradis Vinyaratn |
| Creative Director | Chanatthapol Tiensri |
| Art Director | Kunanun Manusutthipong |
| Texter | Ronnapop Chaiyanant |
| Art Director | Dethritt Limsiriphan |
| Texter | Stefania Kijjaroentorn |
| Agency Producer | Werawat Rangruktham |
| Kaufmännischer Geschäftsführer | Siranee Klinhom |
| Account Executive | Chuthathip Muangwong |
| Fotograf | Virunan Chiddaycha |
| Digitale Retuschierung | Visionary Bangkok |
9. McDonald's / Loving Bangkok Night 5
| Titel | Loving Bangkok Night 5 |
| Agentur | TBWA\Thailand |
| Kampagne | LOVING BANGKOK NIGHT |
| Werbende | McDonald's |
| Marke | McDonald's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 10 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Medientyp | Presse & Publikationen |
| Chief Creative Officer | Nils Andersson |
| Executive Creative Director | Veradis Vinyaratn |
| Creative Director | Chanatthapol Tiensri |
| Art Director | Kunanun Manusutthipong |
| Texter | Ronnapop Chaiyanant |
| Art Director | Dethritt Limsiriphan |
| Texter | Stefania Kijjaroentorn |
| Agency Producer | Werawat Rangruktham |
| Kaufmännischer Geschäftsführer | Siranee Klinhom |
| Account Executive | Chuthathip Muangwong |
| Fotograf | Virunan Chiddaycha |
| Digitale Retuschierung | Visionary Bangkok |
