Share your stuff or keep it all to yourself? The big hits in this segment go to both extremes.
While DDB Chicago and Skittles decided to “Exclusive the Rainbow” by showing their latest Super Bowl ad to an audience of one, Fitzgerald+CO and Coca-Cola created individual songs for bearers of the thousands of first names on its Coke bottles. And quite a few that weren’t featured, too. It was all pretty generous given that Steinlager and Guinness actually got rival rugby fans to fight for advertising space – albeit digitally – at an airport. Food is normally about comfort, but we all know that British brand Marmite isn’t for everyone, which is why you could test your genes to find out if you were a natural liker or hater, thanks to adam&eveDDB. Just as clever was the tagging project from Brazilian agency Africa that indelibly linked Budweiser to the history of music.
While DDB Chicago and Skittles decided to “Exclusive the Rainbow” by showing their latest Super Bowl ad to an audience of one, Fitzgerald+CO and Coca-Cola created individual songs for bearers of the thousands of first names on its Coke bottles. And quite a few that weren’t featured, too. It was all pretty generous given that Steinlager and Guinness actually got rival rugby fans to fight for advertising space – albeit digitally – at an airport. Food is normally about comfort, but we all know that British brand Marmite isn’t for everyone, which is why you could test your genes to find out if you were a natural liker or hater, thanks to adam&eveDDB. Just as clever was the tagging project from Brazilian agency Africa that indelibly linked Budweiser to the history of music.
Most awarded
campaigns, brands &
agencies in
Food & Beverages in
2018
Most awarded
campaigns, brands and
agencies in
Food & Beverages in
2018
CAMPAIGNS
BRANDS
| Brand |
|---|
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
DDB Chicago |
| 2 |  |
BBDO New York |
| 3 |  |
Fitzco, Atlanta |
| 4 |  |
DDB Group Aotearoa, Auckland |
| 5 |  |
adam&eveDDB, London |
Watch
1. Skittles / Exclusive the Rainbow case study
| Titel | Exclusive the Rainbow case study |
| Agentur | DDB Chicago |
| Kampagne | Exclusive the Rainbow Announcement |
| Werbende | Wrigley Company |
| Marke | Skittles |
| Posted | April 2018 |
| Geschäftsbereich | Nahrungsmittel |
| Medientyp | Andere |
| Länge | |
| Chief Creative Officer | Ari Weiss |
| Executive Creative Director | Colin Selikow |
| Creative Director | Nathaniel Lawlor |
| Creative Director | Ruth Bellotti |
| Leitender Produktionsverantwortlicher | Di Jackson |
| SVP Executive Producer | Matt Blitz |
| Senior Producer | Jason Georgen |
| Filmproduzent/Produzent | Tim Allan |
| Produktionsmanager | Scott Terry |
| EVP | Azher Ahmed |
| Vice President (VP) | Jim Higgins |
| Direktor Digital | Nico Nieto |
| Community Manager | Leandro Martinez |
| Group Strategy Director | Josh Drueck |
| Strategist | Jonathan Palmer |
| Global Business Director | Richard Guest |
| Global Segment Lead | Eli Velez |
| Global Brand Lead | Josh Lenze |
| Global Account Director | Erin Leahy |
| Account Executive | Katie Goold |
| Produktionsfirma | MJZ |
| Regisseur | Steve Ayson |
| President | David Zander |
| Executive Producer | Emma Wilcockson |
| Filmproduzent/Produzent | Laurie Boccaccio |
| Direktor Fotografie | Jody Lee Lipes |
| Produktionsdesigner | Inbal Weinberg |
| Assistant Director | Jane Shearer |
| Cutter | Rich Orrick |
| Cutter | Cass Vanini |
| Cutter | Adam Witten |
| Cutter | Keith Hamm |
| Assistenzredakteur | Mike Horan |
| Assistenzredakteur | Josh Sasson |
| Assistenzredakteur | Winter Brihn |
| Executive Producer | Erica Thompson |
| Post-Produktion | The Mill |
| Senior Producer | Nirad Russell |
| Spezialeffekte | Jade Kim |
| Redaktionsbüro | Work Editorial Inc |
2. Skittles / Exclusive the Rainbow Announcement
| Titel | Exclusive the Rainbow Announcement |
| Agentur | DDB Chicago |
| Kampagne | Exclusive the Rainbow Announcement |
| Werbende | Wrigley Company |
| Marke | Skittles |
| Posted | Mai 2018 |
| Geschäftsbereich | Nahrungsmittel |
| Slogan (Originalsprache) | Television, tv st, news, superbowl, sofa, nerd, skittles, interaction, viewer, television viewer, humour, comedy |
| Medientyp | Internet-Film |
| Länge | |
| Produktionsfirma | The Mill New York |
| Chief Creative Officer | Ari Weiss |
| Chief Creative Officer | John Maxham |
| Creative Director | Nathaniel Lawlor |
| Creative Director | Ruth Bellotti |
| Regisseur | Steve Ayson |
| Produktionsfirma | Morton Jankel Zander (MJZ) |
| Redaktionsbüro | WORK Editorial NY |
| Produzent | Tim Allan |
| Produzent | Laurie Boccaccio |
| Leitender Produktionsverantwortlicher | Diane Jackson |
| Executive Producer | Matt Blitz |
| Senior Producer | Jason Georgen |
| Produktionsmanager | Scott Terry |
| Director of Digital Operations | Azher Ahmed |
| Director of Digital | Jim Higgins |
| Director of Digital | Nico Nieto |
| Group Strategy Director | Josh Drueck |
| Strategist | Jonathan Palmer |
| Global Business Lead | Richard Guest |
| Global Segment Lead | Eli Velez |
| Global Brand Lead | Josh Lenze |
| Global Account Director | Erin Leahy |
| Account Executive | Katie Goold |
| President | David Zander |
| Executive Producer | Emma Wilcockson |
| Direktor Fotografie | Jody Lee Lipes |
| Produktionsdesigner | Inbal Weinberg |
| Assistant Director | Jane Shearer |
| Assistenzredakteur | Mike Horan |
| Assistenzredakteur | Josh Sasson |
| Assistenzredakteur | Winter Brihn |
| Executive Producer | Erica Thompson |
| Senior Producer | Nirad 'Bugs' Russell |
| On Set VFX Supervisor | Jade Kim |
| Executive Creative Director | Colin Selikow |
| Cutter | Rich Orrick |
| Cutter | Cass Vanini |
| Cutter | Adam Witten |
| Cutter | Keith Hamm |
| Medienagentur | Starcom USA |
| Medienagentur | Mediacom |
| PR Agency | ICF Next |
| PR Agency | Fanscape NY |
| Social Media Manager | Leandro Martinez |
3. 46664/Coca-Cola / Share a Coke 1,000 Name Celebration
| Titel | Share a Coke 1,000 Name Celebration |
| Agentur | Fitzco |
| Kampagne | Share a Coke 1,000 Name Celebration |
| Werbende | Coca-Cola Company |
| Marke | 46664/Coca-Cola |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 |
| Geschäftsbereich | Soft Drinks, Tonics |
| Story | Some of the greatest songs in history are tributes to people: Jude, Billie Jean, Roxanne. But what about the rest of us? Coke put things right by crafting a unique song for every name on its bottles. Over 1,000 of them. When people tweeted about not having their song, one was written in for them in real time and sent back to them. What if you're not called Billie Jean, Roxanne or Peggy Sue? Where's your song? Coke fixed that by recording a custom song for all of the thousand-plus names on its bottles. If you were left out you could send them a tweet and a song was recorded almost on the spot, then sent back to you. |
| Medientyp | Interaktiv |
| Länge | |
| Werbeagentur | McCann Worldgroup |
| Production Company | ScoreAScore |
| Creative Director | Bowen Mendelson |
| Creative Director | Mike Groenewald |
| Art Director | Robert Hajek |
| Chief Creative Officer | Noel Cottrell |
| Executive Creative Director | Mitch Bennett |
| Global Executive Creative Director | John Mescall |
| Art Director | Sherman Winfiled |
| Texter | James Beikmohamadi |
| Filmproduzent/Produzent | David Berngartt |
| Director of Emerging Content | Mike McGarry |
| Etatdirektor | Courtney Saul |
| Etatdirektor | Joy Rowland Brown |
| Kundenbetreuer | Sophie Wolf |
| Leiter Strategie | David Matathia |
| Songwriter | Sherman Winfield |
| Songwriter | James Beikmohamadi |
| Songwriter | Will Benham |
| Songwriter | Seth McWhorter |
| Songwriter | Erin Fillingim |
| Songwriter | Katie Mellor |
| Songwriter | Andrew Wernette |
| Songwriter | Max Schein |
| Songwriter | Matt Shoemake |
| Songwriter | Robert Hajek |
| Songwriter | Knowlton Bourne |
| Songwriter | Brittany Johnson |
| Songwriter | Troy Harris |
| Songwriter | David Berngartt |
| Songwriter | Courtney Saul |
| Songwriter | Bowen Mendelson |
| Songwriter | Mike Groenewald |
| Songwriter | Mitch Bennett |
| Songwriter | Wes Whitener |
| Stellvertretender Creative Director | James Beikmohamadi |
| Head of Integrated Production | Christine Sigety |
| Associate Director, Social Strategy | Katy Tenerovich |
| Director, Creative Services | Cris Tally |
| Projektmanager | Troy Harris |
| Broadcast Talent & Traffic Manager | Lisa Holloway |
| Digital Creative Services Manager | Brian Wallace |
| Agentur Mitwirkende | Casanova McCann |
| Music Prod Company | Score A Score |
| Web Developer | FortyFour |
| VP/Creative Director, songwriter | Alejandro Ortiz |
| Sr. Copywriter, songwriter | Marta Matias |
| Sr. Art Director, songwriter | Gabriel Sanchez |
| Group Account Director | Carla Noriega |
| Account Supervisor | Anjelica Caraballo |
4. Steinlager / Fight for Territory
| Titel | Fight for Territory |
| Agentur | DDB Group Aotearoa |
| Kampagne | Fight for Territory |
| Werbende | Lion Pty Ltd |
| Marke | Steinlager |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 |
| Geschäftsbereich | Bier, Cidre |
| Medientyp | Interaktiv |
| Länge |
5. Marmite / The Gene Project
| Titel | The Gene Project |
| Agentur | adam&eveDDB |
| Kampagne | Marmite Gene Project |
| Werbende | Unilever |
| Marke | Marmite |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 9 |
| Geschäftsbereich | Nahrungsmittel |
| Medientyp | Internet-Film |
| Länge |
6. Carling black label - anti women abuse initiative / Soccer song for change
| Titel | Soccer song for change |
| Agentur | Ogilvy South Africa |
| Kampagne | Soccer song for change |
| Werbende | AB Inbev |
| Marke | Carling black label - anti women abuse initiative |
| Posted | JunI 2018 |
| Geschäftsbereich | Getränke |
| Medientyp | Radio |
| Länge |
7. Budweiser / Tagwords (Film Case)
| Titel | Tagwords (Film Case) |
| Agentur | Africa |
| Kampagne | Tagwords |
| Werbende | AB Inbev |
| Marke | Budweiser |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 5 |
| Geschäftsbereich | Bier, Cidre |
| Slogan | the beer behind the music |
| Medientyp | Außenwerbung |
| Länge | |
| Produktionsfirma | Landia |
| Chief Creative Officer | Sergio Gordilho |
| Creative Director | Matias Menendez |
| Creative Director | Sergio Gordilho |
| Creative Teammitglied | Felipe Ribeiro |
| Creative Teammitglied | Rafael Quintal |
| Creative Teammitglied | Rodrigo Sganzerla |
| Special Projects Manager | Monique Lima |
| Special Projects Manager | Juliana Leite |
| Special Projects Manager | Juliana Mendonça |
| Special Projects Manager | Julia Newman |
| Special Projects Manager | Isabela Levy |
| Account Service | Carolina Boccia |
| Account Service | Bruna Alonso |
| Account Service | Rafael Nogueira |
| Account Service | Mariana Marcao |
| Projektmanager | Carolina Mader |
| Medienteam | Luiz Fernando Vieira |
| Medienteam | Rodrigo Famelli |
| Medienteam | Tony Arbex |
| Medienteam | Bruna Morano |
| Medienteam | Leonardo Araujo |
| Planning Team | Rodrigo Maroni |
| Planning Team | Aldo Pini |
| Planning Team | Larissa Perroni |
| Planning Team | Isabella Ayub |
| Planning Team | Glaucia Guerra |
| Planning Team | Milena Vieira |
| Druck | Milena Vieira |
| Druck | Fernanda Badan |
| Druck | Dirceu Aquino |
| Art Buyer | Carmen Castillo |
| Regisseur | Aline Lata |
| Executive Producer | Sebastian Hall |
| Executive Producer | Carol Dantas |
| Post Production Coordinator | Elton Bronzeli |
| Produzent | Andre Mortara |
| Direktor Fotografie | Erico Toscano |
| Cutter | Diego Merulla |
| Cutter | Cadu Silveira |
| Color Grade Company | Marla Color Grading |
| Tonstudio | Evil Twin Music |
| Music Producer | André Faria |
| Music Producer | Murilo Faria |
| Music Producer | Rafael Campanini |
| Digital Production Company | Webcore Interactive |
8. 46664/Coca-Cola / This Coke is a Fanta
| Titel | This Coke is a Fanta |
| Agentur | David The Agency |
| Kampagne | This Coke is a Fanta |
| Werbende | Coca-Cola Company |
| Marke | 46664/Coca-Cola |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 6 |
| Geschäftsbereich | Soft Drinks, Tonics |
| Medientyp | Fernsehen & Kino |
| Länge |
9. BECK’s Pils / Le BECK’s: The Legendary Beer Can
| Titel | Le BECK’s: The Legendary Beer Can |
| Agentur | Serviceplan Campaign |
| Kampagne | Le BECK’s: The Legendary Beer Can |
| Werbende | AB Inbev |
| Marke | BECK’s Pils |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 6 |
| Geschäftsbereich | Bier, Cidre |
| Medientyp | Verpackung, Marke & Design |
| Länge |
10. Kraft Heinz / Geoff
| Titel | Geoff |
| Agentur | VMLY&R New Zealand |
| Kampagne | Geoff The Film |
| Werbende | KraftHeinz |
| Marke | Kraft Heinz |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 9 |
| Geschäftsbereich | Nahrungsmittel |
| Medientyp | Internet-Film |
| Länge | |
| Chief Creative Officer | Josh Moore |
| Executive Creative Director | Tom Paine |
| Produktionsfirma | Assembly Ltd. |
| Copywriter / Art Director | Ellen Fromm |
| Executive Producer | Amanda Chambers |
| Executive Producer | Jonathan Mihaljevich |
| Tonstudio | Shane Tapari |
| Komponist | Mahuia Bridgeman Cooper |
| Chief Executive Officer (CEO) | Josh Moore |
| Music and Sound Company | Franklin Road |
| Kolorist | Pete Ritchie |
| Geschäftsführer | Jono Key |
| Etatdirektor | Katie Loverich |
| Kundenbetreuer | Heike Middleton |
| Kundenbetreuer | Head of Digital Design |
| Agentur TV-Produzent | Sacha Moore |
| Agentur TV-Produzent | Liz Rosby |
| Designer | Josh Fourt-Wells |
| 3D Artist | Geoff Kirk Smith |
| 3D Artist | Katie Naeher |
| 3D Artist | Craig Speakman |
| 3D Artist | Craig Baxter |
| 3D Artist | Alex McLeod |
| 3D Artist | Damon Duncan |
| 3D Artist | Rhys Dippie |
| 3D Artist | Josh Fourt-Wells |
| 3D Artist | Marcos Godoy |
| 3D Artist | Anastasia Fileva |
| 3D Artist | Andril Kryvulla |
| 3D Artist | Gustavo Soares |
| 3D Artist | Alex Scollay |
| 3D Artist | Patrick Blades |
| Environmental Design | Scotty Wilson |
| Compositing | Rhys Dippie |
| Regisseur | Damon Duncan |
| Texter | Ellen Fromm |
| Art Director | Ellen Fromm |
| Sounddesigner | Shane Tapari |
| Tonproduktion | Franklin Road |
| Etatdirektor | Katie Loverich |
| Kundenbetreuer | Heike Middleton |
| Head of Design | James Wendelborn |
11. Bacardi X Major Lazer / Music Liberates Music
| Titel | Music Liberates Music |
| Agentur | BBDO New York |
| Kampagne | Music Liberates Music |
| Werbende | Bacardi |
| Marke | Bacardi X Major Lazer |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 |
| Geschäftsbereich | Getränke |
| Medientyp | Case Study |
| Länge | |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Danilo Boer |
| Executive Creative Director | Marcos Kotlhar |
| Art Director | Marcus Johnston |
13. Ben & Jerry's / The Unbreakable Rainbow
| Titel | The Unbreakable Rainbow |
| Brief | A giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable. When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride. When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise. |
| Agentur | 180heartbeats + JvM |
| Kampagne | Unbreakable Rainbow |
| Werbende | Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation |
| Marke | Ben & Jerry's |
| Posted | November 2018 |
| Geschäftsbereich | Nahrungsmittel |
| Story | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
| Story (Originalsprache) | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
| Medientyp | Case Study |
| Executive Creative Director | Mikołaj Sadowski |
| Creative Director | Martin Winther |
| Art Director | Pablo Dominguez Agregan |
| Texter | Mateusz Gaca |
| Designer | Marek Kaleta |
| Etatdirektor | Łukasz Deoniziak |
| Kundenbetreuer | Patrycja Rozwadowska |
| Kundenbetreuung | Angelika Puczyńska |
| Geschäftsführer | Marcin Gaworski |
| Geschäftsführer | Magdalena Kozanowska |
| Strategie/Planung | Jacek Karolak |
| PR Director | Magdalena Łukasiuk |
| Fotograf | Michał Murawski |
| Digitale Strategie | Adam Kręgielewski |
| Eventproduzent | Łukasz Deoniziak |
| Community Manager | Michał Kaliściak |
| PR manager | Aleksandra Bażyńska |
14. Snickers / Airport Bathrooms
| Titel | Airport Bathrooms |
| Agentur | BBDO New York |
| Kampagne | Microwave Buttons |
| Werbende | Mars, Inc. |
| Marke | Snickers |
| Posted | JunI 2018 |
| Geschäftsbereich | Nahrungsmittel |
| Story | How are bad decisions made? It's because meetings often take place during the hungriest times of the day. |
| Medientyp | Radio |
| Länge | |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Peter Kain |
| Executive Creative Director | Gianfranco Arena |
| Creative Director | Scott Mahoney |
| Creative Director | Dan Oliva |
| Director of Integrated Production | David Rolfe |
| Filmproduzent/Produzent | Chris Cassar |
| Projektmanager | Amy Orgel |
| Kundenbetreuer | Kirsten Flanik |
| Kundenbetreuer | Susannah Keller |
| Kundenbetreuer | Lisa Piliguian |
| Kundenbetreuer | Tani Corbacho |
| Kundenbetreuer | Blake Maraoui |
| Kundenbetreuer | Danee Fields |
| Partnerships Director | Tyler Harris |
| Produktionsfirma | iHeart Media |
| Sound Engineer | Ricky Roo |
15. Snickers / Credit card chip reader
| Titel | Credit card chip reader |
| Agentur | BBDO New York |
| Kampagne | Microwave Buttons |
| Werbende | Mars, Inc. |
| Marke | Snickers |
| Posted | JunI 2018 |
| Geschäftsbereich | Nahrungsmittel |
| Story | How are bad decisions made? It's because meetings often take place during the hungriest times of the day. |
| Medientyp | Radio |
| Länge | |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Peter Kain |
| Executive Creative Director | Gianfranco Arena |
| Creative Director | Scott Mahoney |
| Creative Director | Dan Oliva |
| Director of Integrated Production | David Rolfe |
| Filmproduzent/Produzent | Chris Cassar |
| Projektmanager | Amy Orgel |
| Kundenbetreuer | Kirsten Flanik |
| Kundenbetreuer | Susannah Keller |
| Kundenbetreuer | Lisa Piliguian |
| Kundenbetreuer | Tani Corbacho |
| Kundenbetreuer | Blake Maraoui |
| Kundenbetreuer | Danee Fields |
| Partnerships Director | Tyler Harris |
| Produktionsfirma | iHeart Media |
| Sound Engineer | Ricky Roo |
