The Most Creative Campaigns & Agencies in Automotive

 
THE ERA OF MACHO AUTO ADS SEEMS WELL AND TRULY PAST AS WOMEN AND CHILDREN RULE OVER THE YEAR’S MOST AWARDED CREATIVE WORK.

Women were well and truly behind the wheel in 2019, notably with Bertha Benz driving her husband’s horseless carriage into the future. But while that film had a polished classicism about it, Volvo and its agency Forsman & Bodenfors stole slots one and four with their innovative E.V.A. Initiative, driven by the insight that crash test dummies are modelled on men, with repercussions for women’s safety. Mercedes and its agency antoni packed an emotional punch with “In the Long Run”, a superbly crafted film featuring another impressive heroine – this time an athlete. But children got a look in too, thanks to Volkswagen’s “Road Tales”, a cute and clever app that turns landmarks on motor trips into the elements of spoken stories, encouraging kids to look at the scenery rather than being riveted to screens. Accessibility was a theme for both Ford – with a car mat that’s also a wheelchair ramp – and Hyundai – which created a haptic taxi cab for a deaf driver. Meanwhile, Toyota put us in the awesome shoes of blind downhill skier Menna Fitzpatrick. It was almost as scary as the man who returned to the scene of his auto accident at Chapman’s Peak – albeit behind the wheel of a far safer vehicle: a Mercedes, bringing Bertha’s story full circle.

Most awarded campaigns in Automotive in 2019

Titel Marke Agentur, Stadt
1.  The E.V.A. Initiative Volvo Forsman & Bodenfors, Göteborg
2.  Road Tales Volkswagen ACHTUNG! mcgarrybowen, Amsterdam
3.  Bertha Benz: The Journey That Changed Everything Mercedes-Benz antoni GmbH, Berlin
4.  In the Long Run Mercedes-Benz GLE antoni GmbH, Berlin
5.  The Quiet Taxi Hyundai Innocean Worldwide Seoul
6.  Road Tales 1 Volkswagen ACHTUNG! mcgarrybowen, Amsterdam
7.  Accessibility mat Ford Motor Company GTB, Sao Paulo
8.  @Seelikemenna Toyota Saatchi & Saatchi Los Angeles, Torrance
9.  Return to Chapman's Peak Mercedes-Benz Net#work BBDO, Johannesburg
10.  Polo Unfail Volkswagen Polo DDB Sydney, Ultimo
11.  Origami Honda Dentsu Inc., Tokyo
12.  Living Seawall Volvo whiteGREY, Sydney
13.  The Shortcut Billboards MINI Connected Serviceplan Group, Munich
14.  The 24 Minutes of Le Mans Porsche Grabarz & Partner, Hamburg
15.  Die Faszination Porsche wird neu programmiert (DE) Porsche Scholz & Friends Berlin GmbH

1 — Volvo - The E.V.A. Initiative

MARKE: Volvo

AGENTUR: Forsman & Bodenfors

MEDIEN: Integrated Media/360 Activation

2 — Volkswagen - Road Tales

MARKE: Volkswagen

AGENTUR: ACHTUNG! mcgarrybowen

MEDIEN: Case Study

3 — Mercedes-Benz - Bertha Benz: The Journey That Changed Everything

MARKE: Mercedes-Benz

AGENTUR: antoni GmbH

MEDIEN: Internet-Film

4 — Mercedes-Benz GLE - In the Long Run

MARKE: Mercedes-Benz GLE

AGENTUR: antoni GmbH

MEDIEN: Internet-Film

5 — Hyundai - The Quiet Taxi

MARKE: Hyundai

AGENTUR: Innocean Worldwide Seoul

MEDIEN: Internet-Film

6 — Volkswagen - Road Tales 1

MARKE: Volkswagen

AGENTUR: ACHTUNG! mcgarrybowen

MEDIEN: Fernsehen

7 — Ford Motor Company - Accessibility mat

MARKE: Ford Motor Company

AGENTUR: GTB

MEDIEN: Interaktiv

8 — Toyota - @Seelikemenna

MARKE: Toyota

AGENTUR: Saatchi & Saatchi Los Angeles

MEDIEN: Case Study

9 — Mercedes-Benz - Return to Chapman's Peak

MARKE: Mercedes-Benz

AGENTUR: Net#work BBDO

MEDIEN: Internet-Film

10 — Volkswagen Polo - Polo Unfail

MARKE: Volkswagen Polo

AGENTUR: DDB Sydney

MEDIEN: Interaktiv

11 — Honda - Origami

MARKE: Honda

AGENTUR: Dentsu Inc.

MEDIEN: Internet-Film

12 — Volvo - Living Seawall

MARKE: Volvo

AGENTUR: whiteGREY

MEDIEN: Case Study

13 — MINI Connected - The Shortcut Billboards

MARKE: MINI Connected

AGENTUR: Serviceplan Group

MEDIEN: Ambient

14 — Porsche - The 24 Minutes of Le Mans

MARKE: Porsche

AGENTUR: Grabarz & Partner

MEDIEN: Case Study

15 — Porsche - Die Faszination Porsche wird neu programmiert (DE)

MARKE: Porsche

AGENTUR: Scholz & Friends Berlin GmbH

MEDIEN: Corporate Communications

Most awarded agencies in automotive in 2019

Most awarded brands in automotive in 2019

1 Volkswagen
2 Volvo
3 Mercedes-Benz
4 Hyundai
5 Toyota