THE ERA OF MACHO AUTO ADS SEEMS WELL AND TRULY PAST AS WOMEN AND CHILDREN RULE OVER THE YEAR’S MOST AWARDED CREATIVE WORK.
Women were well and truly behind the wheel in 2019, notably with Bertha Benz driving her husband’s horseless carriage into the future. But while that film had a polished classicism about it, Volvo and its agency Forsman & Bodenfors stole slots one and four with their innovative E.V.A. Initiative, driven by the insight that crash test dummies are modelled on men, with repercussions for women’s safety. Mercedes and its agency antoni packed an emotional punch with “In the Long Run”, a superbly crafted film featuring another impressive heroine – this time an athlete. But children got a look in too, thanks to Volkswagen’s “Road Tales”, a cute and clever app that turns landmarks on motor trips into the elements of spoken stories, encouraging kids to look at the scenery rather than being riveted to screens. Accessibility was a theme for both Ford – with a car mat that’s also a wheelchair ramp – and Hyundai – which created a haptic taxi cab for a deaf driver. Meanwhile, Toyota put us in the awesome shoes of blind downhill skier Menna Fitzpatrick. It was almost as scary as the man who returned to the scene of his auto accident at Chapman’s Peak – albeit behind the wheel of a far safer vehicle: a Mercedes, bringing Bertha’s story full circle.
Women were well and truly behind the wheel in 2019, notably with Bertha Benz driving her husband’s horseless carriage into the future. But while that film had a polished classicism about it, Volvo and its agency Forsman & Bodenfors stole slots one and four with their innovative E.V.A. Initiative, driven by the insight that crash test dummies are modelled on men, with repercussions for women’s safety. Mercedes and its agency antoni packed an emotional punch with “In the Long Run”, a superbly crafted film featuring another impressive heroine – this time an athlete. But children got a look in too, thanks to Volkswagen’s “Road Tales”, a cute and clever app that turns landmarks on motor trips into the elements of spoken stories, encouraging kids to look at the scenery rather than being riveted to screens. Accessibility was a theme for both Ford – with a car mat that’s also a wheelchair ramp – and Hyundai – which created a haptic taxi cab for a deaf driver. Meanwhile, Toyota put us in the awesome shoes of blind downhill skier Menna Fitzpatrick. It was almost as scary as the man who returned to the scene of his auto accident at Chapman’s Peak – albeit behind the wheel of a far safer vehicle: a Mercedes, bringing Bertha’s story full circle.
Most awarded
campaigns, brands &
agencies in
Automotive in
2019
Most awarded
campaigns, brands and
agencies in
Automotive in
2019
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Volkswagen | |
2 | Volvo | |
3 | Mercedes-Benz | |
4 | Hyundai | |
5 | Toyota |
AGENCIES
Name | ||
---|---|---|
1 | Forsman & Bodenfors Göteborg | |
2 | antoni GmbH, Berlin | |
3 | Dentsu Creative, Amsterdam | |
4 | INNOCEAN, Seoul | |
5 | DDB Paris |
Watch
1. Volvo / The E.V.A. Initiative
Titel | The E.V.A. Initiative |
Agentur | Forsman & Bodenfors Göteborg |
Kampagne | The E.V.A. Initiative |
Werbende | Volvo |
Marke | Volvo |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 3 |
Geschäftsbereich | Autos |
Story | E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology. |
Medientyp | Integrated Media/360 Activation |
Länge | |
Markt | Großbritannien |
Soundtrack | “Without You (feat. Kerry Leatham)” |
Mehr Informationen | https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign |
Ton | Factory Studios |
Kampagnenmanager | Louise Ahlström |
Texter | Hampus Elfström |
Texter | Simon Lublin |
Texter | Jacob Nelson |
Art Director | Karl Risenfors |
Art Director | Leo Dahl |
Art Director | Adam Ulvegärde |
Art Director | Sophia Lindholm |
Strategieplaner | Trine Keller-Andreasen |
Strategieplaner | Daniel Sjöstrand |
Digitale Strategie | Peter Gaudiano |
Produzent | Lena Sellman |
Account Executive | Katarina Klofsten |
Account Executive | Ewa Edlund |
Web design | F and B Inhouse |
Artwork | Martin Joelsson |
Artwork | Ingrid Arnsand Jonsson |
Account Supervisor | Magnus Wretblad |
Public Relations | Maja Bredberg |
Public Relations | Bjarne Darwall |
Medienagentur | Mindshare Sweden |
Produktionsfirma | NEW LAND Stockholm |
Executive Producer | Erik Torell |
Executive Producer | Therese Engberg |
Regisseur | Laerke Herthoni |
Direktor Fotografie | Rasmus Videbaek |
Produzent | Joel Rostmark |
Cutter | Johan Söderberg |
Dancer | Amy Gardner |
Kolorierung | Framestore |
Color Assist | Simon Bourke |
VFX Supervisor | Joel Lindman |
CG Artist | Laurent Clermont |
Online Artist | Rajdarn Elderado |
Online-Studio | Chimney Pot |
Color Producer | Chris Anthony |
Produzent Post-Produktion | Moa Looft |
VFX Executive Producer | Anton Söderhäll |
VFX PRODUCTION | Goodbye Kansas |
VFX Producer | Linda Öhlund |
VFX Lead | Filip Orrby |
Grad | Framestore |
Darsteller | Lapalux |
Musik | Ninja Tune |
Publishing Rights | Just Isn't Music |
Produzent Ton | Lucy Spong |
Sound Design and Mix | Jon Clarke |
CGI | Superstudios |
2. Volkswagen / Road Tales
Titel | Road Tales |
Titel (Originalsprache) | Snelweg Sprookjes |
Agentur | Dentsu Creative |
Kampagne | Road Tales |
Werbende | Volkswagen Group |
Marke | Volkswagen |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 1 |
Geschäftsbereich | Kraftfahrzeuge |
Story | How to encourage kids to enjoy the scenery during road trips rather than being riveted to a screen? Road Tales are location-based audiobooks that transform car journeys into magical tales. Landmarks like windmills, bridges and lakes become story elements. Parents can download the app and play the interactive stories through the car’s sound system. 5000 kilometres of highway were scanned to create a custom experience for every ride. Through a mix of classic storytelling, "I spy" and creative use of data, VW turns every journey into a story. |
Philosophie | Most of us can relate to the image of kids looking outside the window letting their mind wander into imaginary worlds as they travel along the road. But the back seat of most family cars today looks quite differently: children sucked into screens, disconnected from what surrounds them. Screen time is constantly increasing, specially among younger generations. The American Academy of Pediatrics (AAP) updated their guidelines for children’s media use, as children desperately need more free time to ignite their imaginations and develop a sense of wonder . Instead of activating their imagination, children 1 are overstimulated by all that extensive screen time. Creative agency ACHTUNG! mcgarrybowen developed ‘Snelweg Sprookjes’ (translated: Road Tales) for Volkswagen Netherlands. An app with location based interactive audiobooks that transform ordinary road objects into magical characters of a story. The main goal of the app is to make children curious about looking outside again as they ride in the car - but also to give parents a good alternative for the use of screens. In the Netherlands Volkswagen is one of the most driven family cars. Thousands of children are spending time on the back seats of cars on a daily basis. Most of this time is filled with a digital screen. With 'Road Tales', Volkswagen wants to bring imagination back to where it has always belonged: the back seat. Mervyn ten Dam - executive creative director ACHTUNG! mcgarrybowen Amsterdam: “With the app we stimulate the imagination of kids and create a fun and interactive experience for the whole family. Through a custom story-engine, the app builds stories in real-time around ordinary highway objects. For example, a story turns a tunnel into a rocket launcher. With this app we want to give children the ability to trigger their creative thinking skills, which are essential to self-discovery.” |
Medientyp | Case Study |
Länge | |
Production | Round Trip and Since ‘88 |
Development app | Robot Kittens |
Sound | Big Orange |
Illustrations | Mario Niveo |
Manager Marketing Communication | Berno Schokker |
Team Manager Marketing Communication | Eric Bun |
Brand Communication Manager | Laura Derks |
Executive Creative Director | Mervyn ten Dam |
Executive Creative Director | Daniel Sytsma |
Creative Director | Samyr Souen |
Creative Director | Kika Douglas |
Creative | Wilmar Versprille |
Creative | Matthijs Groos |
Creative | Lieve Eek |
Account Manager | Dirk Jan de Krom |
Strategy Director | Boris Nihom |
Strategy | Gerben Van der Zwaard |
Head of Production | Sam van der Zanden |
Content Producer | Souraya El-Far |
Digital Producer | Kim Do |
Designer | Joost Huver |
Designer | Jack McAuliffe |
Design Director | Roy van Dijk |
UX design | Falco Negenman |
Illustrator | Mario Niveo |
Produktionsfirma | Since ‘88 |
Production Company | Round Trip |
Production Company | Robot Kittens |
Sound Design | Big Orange |
Writer | Joke van Leeuwen |
Writer | Daan Remmerts de Vries |
Writer | Babette van Veen |
Writer | Herman van Veen |
Writer | Wilmar Versprille |
Writer | Matthijs Groos |
3. Mercedes-Benz / Bertha Benz: The Journey That Changed Everything
Titel | Bertha Benz: The Journey That Changed Everything |
Agentur | antoni GmbH |
Kampagne | Bertha Benz: The Journey That Changed Everything |
Werbende | Daimler AG |
Marke | Mercedes-Benz |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 3 |
Geschäftsbereich | Kraftfahrzeuge |
Slogan | She believed in more than a car. She believed in herself |
Story | To prove that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey in an automobile. 131 years later, she was celebrated in a short film launched on International Women’s Day. We see Bertha driving her "horseless carriage" into a fearful town, where a pharmacy that sells "ligroin" petroleum unwittingly becomes the world's first gas station. After overcoming the scepticism of onlookers, and especially the contempt of the menfolk, she motors triumphantly away. |
Medientyp | Internet-Film |
Länge | |
Redaktionsbüro | Trim Editing |
Werbeleiter | Damir Maric |
Werbeleiter | Boris Daimler AG |
Werbeleiter | Boris Helms |
Werbeleiter | Daniel Ritsch |
Geschäftsführer | Sven Dörrenbächer |
Geschäftsführer | Matthias Schmidt |
Geschäftsführer | Jörg Schultheis |
Executive Creative Director | Marcell Franke |
Executive Creative Director | Veit Moeller |
Executive Creative Director | Tilman Gossner |
Creative Director | Alice Bottaro |
Texter | Andre Santa Cruz |
Strategist | Alicia Gaworska |
Produktionsfirma | Anorak Film |
Regisseur | Sebastian Strasser |
Geschäftsführer | Christiane Dressler |
Executive Producer | Christoph Petzenhauser |
Produzent | Christoph Petzenhauser |
Filmproduzent/Produzent | Björn Levy-Krüger |
Direktor Fotografie | Justin Brown |
Produktionsdesigner | Robin Brown |
Cutter | Thomas Grove-Carter |
Tonstudio | Slaughterhouse GmbH |
Komponist | Steffen Thum |
Komponist | Lorne BalfeHelms |
Komponist | Daniel Ritsch |
Filmproduzent/Produzent | Björn Levy-Krüger |
4. Mercedes-Benz GLE / In the Long Run
Titel | In the Long Run |
Agentur | antoni GmbH |
Kampagne | In the Long Run |
Werbende | Daimler AG |
Marke | Mercedes-Benz GLE |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 12 |
Geschäftsbereich | Autos |
Story | We meet a woman who's an accomplished athlete, although she seems to have suffered an injury in the past. On the day before her biggest event, a triathlon, her daughter refuses to come and watch her. As we see the woman going through her paces, the film intercuts with scenes of the little girl at home, looking at old cuttings and photos. Abruptly she changes her mind and calls her dad, who speeds to collect her in the family Mercedes. They arrive just in time to meet mum by the finishing line, where there's an emotional twist. |
Medientyp | Internet-Film |
Länge | |
Soundtrack | Cold Little Heart |
Werbeleiter | Natanael Sijanta |
Werbeleiter | Damir Maric |
Werbeleiter | Kai Köpf |
Werbeleiter | Stefan Brommer |
Texter | Matti Lietsch |
Art Director | Mathias Wilke |
Strategist | Andreas Moellmann |
Strategist | Stephanie Dzionara |
Strategist | Sebastian Lyman |
Filmproduzent/Produzent | Sebastiaan Peters |
Executive Creative Director | Veit Moeller |
Creative Director | Christian Kies |
Creative Director | Christopher Hoene |
Creative Director | Patrick Klebba |
Direktor Kreation | Matthias Schmidt |
Etatdirektor | Rebecca Sander-Ott |
Etatdirektor | Steffen Günther |
Direktor Kundenservice | Steffen Schuhmann |
Geschäftsführer | Jörg Schultheis |
Produktionsfirma | Iconoclast Germany |
Executive Producer | Jan Dressler |
Regisseur | Niclas Larsson |
Direktor Fotografie | Linus Sandgren |
Filmproduzent/Produzent | Jan Dressler |
Redaktionsbüro | Slaughterhouse GmbH |
Produktionsfirma | Interscrope |
Christian Mix-linzer | |
Steve Bartlik | |
Komponist | Michael Kiwanuka |
Komponist | Dean Josiah Cover |
Komponist | Brian Burton |
MUSIC Artist | Michael Kiwanuka |
5. Hyundai / The Quiet Taxi
Titel | The Quiet Taxi |
Agentur | INNOCEAN |
Kampagne | The Quiet Taxi |
Werbende | Hyundai Motor Group |
Marke | Hyundai |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 |
Geschäftsbereich | Kraftfahrzeuge |
Medientyp | Internet-Film |
Länge | |
Chief Creative Officer | Jeremy Craigen |
Executive Creative Director | Jung-A Kim |
Executive Account Director | Jong-Pil Kim |
Chief Account Manager | Zu-Young Pae |
Art Director | Nari Moon |
Creative Technologist | Seonhwa Hwang |
Texter | Doyu Yang |
Art Director | Jaeeun Kim |
Art Director | Jiyon Rhim |
Creative Technologist | Hye-Dong Roh |
Creative Technologist | Sungwoo Kim |
Agency Producer | Bae-sung Kim |
Account Team | YOU LEE CHOE |
Account Team | Jina Choi |
Account Team | Seohyun Kwon |
Translator | Jinwon Jake Choi |
Director | Bongun Jung |
Art Director | Jung Yoon |
Executive Producer | HyoJoong Jang |
Film Producer | Harim Lee |
Direktor Fotografie | Sangho Hong |
Direktor Fotografie | Ju-young Choi |
Gaffer | Semin O |
Editor | Jaeho Lee |
2D Editor | Donghwan Lee |
Sound Designer | JaeSeung You |
6. Volkswagen / Road Tales 1
Titel | Road Tales 1 |
Titel (Originalsprache) | Snelweg Sprookjes |
Agentur | Dentsu Creative |
Kampagne | Road Tales |
Werbende | Volkswagen Group |
Marke | Volkswagen |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 1 |
Geschäftsbereich | Kraftfahrzeuge |
Philosophie | Most of us can relate to the image of kids looking outside the window letting their mind wander into imaginary worlds as they travel along the road. But the back seat of most family cars today looks quite differently: children sucked into screens, disconnected from what surrounds them. Screen time is constantly increasing, specially among younger generations. The American Academy of Pediatrics (AAP) updated their guidelines for children’s media use, as children desperately need more free time to ignite their imaginations and develop a sense of wonder . Instead of activating their imagination, children 1 are overstimulated by all that extensive screen time. Creative agency ACHTUNG! mcgarrybowen developed ‘Snelweg Sprookjes’ (translated: Road Tales) for Volkswagen Netherlands. An app with location based interactive audiobooks that transform ordinary road objects into magical characters of a story. The main goal of the app is to make children curious about looking outside again as they ride in the car - but also to give parents a good alternative for the use of screens. In the Netherlands Volkswagen is one of the most driven family cars. Thousands of children are spending time on the back seats of cars on a daily basis. Most of this time is filled with a digital screen. With 'Road Tales', Volkswagen wants to bring imagination back to where it has always belonged: the back seat. Mervyn ten Dam - executive creative director ACHTUNG! mcgarrybowen Amsterdam: “With the app we stimulate the imagination of kids and create a fun and interactive experience for the whole family. Through a custom story-engine, the app builds stories in real-time around ordinary highway objects. For example, a story turns a tunnel into a rocket launcher. With this app we want to give children the ability to trigger their creative thinking skills, which are essential to self-discovery.” |
Medientyp | Fernsehen |
Länge | |
Production | Round Trip and Since ‘88 |
Development app | Robot Kittens |
Sound | Big Orange |
Illustrations | Mario Niveo |
Manager Marketing Communication | Berno Schokker |
Team Manager Marketing Communication | Eric Bun |
Brand Communication Manager | Laura Derks |
Executive Creative Director | Mervyn ten Dam |
Executive Creative Director | Daniel Sytsma |
Creative Director | Samyr Souen |
Creative Director | Kika Douglas |
Creative | Wilmar Versprille |
Creative | Matthijs Groos |
Creative | Lieve Eek |
Account Manager | Dirk Jan de Krom |
Strategy Director | Boris Nihom |
Strategy | Gerben Van der Zwaard |
Head of Production | Sam van der Zanden |
Content Producer | Souraya El-Far |
Digital Producer | Kim Do |
Designer | Joost Huver |
Designer | Jack McAuliffe |
Design Director | Roy van Dijk |
UX design | Falco Negenman |
Illustrator | Mario Niveo |
Produktionsfirma | Since ‘88 |
Production Company | Round Trip |
Production Company | Robot Kittens |
Sound Design | Big Orange |
Writer | Joke van Leeuwen |
Writer | Daan Remmerts de Vries |
Writer | Babette van Veen |
Writer | Herman van Veen |
Writer | Wilmar Versprille |
Writer | Matthijs Groos |
7. Ford Motor Company / Accessibility mat
Titel | Accessibility mat |
Agentur | GTB |
Kampagne | Accessibility mat |
Werbende | Ford Motor Company |
Marke | Ford Motor Company |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 2 |
Geschäftsbereich | Kraftfahrzeuge |
Medientyp | Interaktiv |
Länge |
8. Toyota / @Seelikemenna
Titel | @Seelikemenna |
Agentur | Saatchi & Saatchi Los Angeles |
Kampagne | @Seelikemenna |
Werbende | Toyota Motor Corporation |
Marke | Toyota |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 2 |
Geschäftsbereich | Kraftfahrzeuge |
Medientyp | Case Study |
Länge |
9. Mercedes-Benz / Return to Chapman's Peak
Titel | Return to Chapman's Peak |
Agentur | Net#work BBDO |
Kampagne | Return to Chapman's Peak |
Werbende | Daimler AG |
Marke | Mercedes-Benz |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 5 |
Geschäftsbereich | Autos |
Story | Legendary South African crash survivor revisits site of 30 story plunge in autonomous S-Class. |
Medientyp | Internet-Film |
Länge | |
Art Director | Steven Tyler |
Agency Producer | Lee-Ann Jacobs |
Image Design | Ryan Paikin |
Werbeleiter | Selvin Govender |
Chief Creative Officer | Mike Schalit |
Bild und Kamera | Lorens Van Rensburg |
Creative Director | Tim Beckerling |
Regisseur | Lourens Van Rensburg |
Cutter | James O'Sullivan |
Executive Creative Director | Brad Reilly |
Produktionsfirma | 7Flims |
Musik | Audio Militia |
Post-Produktion | Ludus |
Filmproduzent/Produzent | Nina van Rensburg |
10. Volkswagen Polo / Polo Unfail
Titel | Polo Unfail |
Agentur | DDB Sydney |
Kampagne | Polo Unfail |
Werbende | Volkswagen |
Marke | Volkswagen Polo |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 12 |
Geschäftsbereich | Kraftfahrzeuge |
Medientyp | Interaktiv |
Länge | |
Chief Creative Officer | Ben Welsh |
Executive Creative Director | Tara Ford |
Kreativpartner | Vince Osmond |
Kreativpartner | Jade Manning |
Creative | Tommy Cehak |
Creative | Jared Wicker |
Geschäftsführender Teilhaber | Mandy Whatson |
Business Director | Oliver Gould |
Business Manager | Alexandra Lawton |
Head of Integrated Content | Sevda Cemo |
Producer | Sam Harris |
General Manager Marketing | Ben Wilks |
Marketing Communications Manager | Rowena Kanna |
Brand Communications Specialist | Hayley Phillips |
Director | Matt Weston |
Producer | Dave Christison |
11. Honda / Origami
Titel | Origami |
Agentur | Dentsu Inc. |
Kampagne | Origami |
Werbende | Honda Motor Co., Ltd. |
Marke | Honda |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 9 |
Geschäftsbereich | Kraftfahrzeuge |
Medientyp | Internet-Film |
Länge |
12. Volvo / Living Seawall
Titel | Living Seawall |
Agentur | whiteGREY |
Kampagne | Living Seawall |
Werbende | Volvo |
Marke | Volvo |
Posted | Juli 2018 |
Geschäftsbereich | Kraftfahrzeuge |
Medientyp | Case Study |
Länge | |
Geschäftsführer | Nick Connor |
Art Director | Whitney Moothoo |
Executive Creative Director | Chad Mackenzie |
Group Account Director | Justine Leong |
Digital Art Director | Jeremy Frouin |
Kundenbetreuer | Alex Sunier |
Etatdirektor | Kenneth McLeod |
Social Media Expert | Dominique Tait |
Strategist | Matt Simms |
Produzent Digital | Alex Botterill |
13. MINI Connected / The Shortcut Billboards
Titel | The Shortcut Billboards |
Brief | The Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected. |
Agentur | Serviceplan Group |
Kampagne | The Shortcut Billboards |
Werbende | BMW |
Marke | MINI Connected |
Posted | November 2018 |
Geschäftsbereich | Kleinwagen |
Story | Within the framework of the campaign for MINI’s new fully connected car range we needed to come up with an idea that promotes Real-Time Traffic Information (RTTI) – a feature that gives car drivers real-time alerts for any accidents, traffic jams and roadworks ahead. |
Medientyp | Ambient |
Produktionsfirma | Neverest GmbH & Co. KG |
Global Chief Creative Officer | Alexander Schill |
Creative Managing Partner, Germany | Matthias Harbeck |
Managing Creative Director | Hans-Peter Sporer |
Geschäftsführender Teilhaber | Christina Antes |
Etatdirektor | Konstanze Kliesch |
Kundenbetreuer | Valentyna Fomina |
Creative Director | Luitgard Hagl |
Texter | Kornelia Szatko |
Art Director | Michael Lux |
Junior Art Director | Pascal Plaumann |
Geschäftsführer | Ewald Pusch |
FFF Producer | Jochen Hirt |
Freelance Producer | Norbert Henning |
Chief Executive Officer (CEO) | Ben Foehr |
Regisseur | Stephan Telaar |
Produktionsleitung | Hakan Çırak |
Produktionsfirma | It's us Media Berlin |
Herstellungsleiter | Karina Kirschner |
Produktionsassistant | Omid Mirnour |
Produktionsassistant | Johanna Katz |
14. Porsche / The 24 Minutes of Le Mans
Titel | The 24 Minutes of Le Mans |
Brief | Porsche and the 24 Hours of Le Mans race go back decades. After three victories in a row, Porsche decided to bid farewell to Le Mans’ LMP1 class. A shock for petrolhead fans! So they were given the ultimate gift. The last tyres from the victorious car, the 919 Hybrid, were turned into a limited edition vinyl record. The disc itself told the story of Porsche at Le Mans: 24 stories in 24 minutes. Thanks to an auction, fans could get their hands on the first 24 copies, raising a six-figure sum for a charity working with disabled children at Le Mans. |
Agentur | Grabarz & Partner |
Kampagne | The 24 Minutes of Le Mans |
Werbende | Porsche |
Marke | Porsche |
Posted | November 2019 |
Geschäftsbereich | Kraftfahrzeuge |
Story | Porsche and the 24 Hours of Le Mans are a legend that goes back decades. After three overall victories in a row, Porsche decided to bid farewell to Le Mans’ LMP1 class. A shock for the true petrolhead brand fans! So we made the goodbye as epic as possible for them.We immortalized the last set of tyres of their victorious race car, the 919 Hybrid, cut them and pressed a vinyl record out of them – a unique premium collector’s item, strictly limited to 200 pieces. On the vinyl: the legendary history of Porsche at Le Mans. 24 stories in 24 symbolic minutes.Fans were able to get their hands on only the first 24 of these one-of-a-kind records. They were auctioned over 24 hours on the 24th of February, raising a six-figure sum for an organization working with disabled children at Le Mans. |
Medientyp | Case Study |
Chief Creative Officer | Ralf Heuel |
Chief Executive Officer (CEO) | Reinhard Patzschke |
Creative Team Lead | Ralf Nolting |
Creative Director | Frederik Wetzel |
Creative Director | Tim Lehnebach |
Creative Director | Jonas Keller |
Art Director | Felix Hoffmann |
Art Director | Leonie Petersen |
Art Director | Thomas Schraudolf |
Art Director | Julia Szubrich |
Art Director | Alessandro Perri |
Texter | Oliver Weber |
Texter | Andrew-Reid McEvoy |
Texter | Hamza Ali |
Texter | Niklas Werner |
Texter | Emilie D |
Texter | Clotilde Maillard |
Texter | Gabriela van der Linden |
Kundenbetreuer | Sarah Süß |
Kundenbetreuer | Martin Schmerschneider |
Art Buyer | Lara Kortbrae |
Produzent | Jörg Nagel |
Grafik-Designer | Thomas Schraudolf |
Grafik-Designer | Tim Lehnebach |
Grafik-Designer | Aleksandr Bobrov |
15. Porsche / Die Faszination Porsche wird neu programmiert (DE)
Titel | Die Faszination Porsche wird neu programmiert (DE) |
Agentur | Scholz & Friends Berlin GmbH |
Kampagne | Die Faszination Porsche wird neu programmiert |
Werbende | Dr. Ing. h.c. F. Porsche AG |
Marke | Porsche |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 7 |
Geschäftsbereich | Sportwagen |
Medientyp | Corporate Communications |
Länge |