AdForum
Business Creative Report

The Most Creative Campaigns, Brands
and Agencies in Health & Beauty

 
UPLIFTING ANTHEMS, TERRIFYING JOURNEYS, DRUGS AND COMPASSION – THIS SECTOR HAS SOMETHING FOR EVERYONE.

The singing vulvas were a sensational worldwide hit for Libresse and AMV.BBDO, disrupting convention and far outshining the competition in this sector. Having said that, Procter & Gamble made a good showing with three very different spots, for Old Spice, Vicks and Gillette. No surprise to see FCB and The Learning Corp here with the gripping animated spot ‘One Word’, or the epic Dollar Shave Club film. Newly legalised marijuana made an appearance thanks to director Spike Jonze and ‘The New Normal’. And the category wouldn’t be complete without Johnson & Johnson and its superb ‘5B’ film about the heroic nurses who helped patients face up to HIV and AIDS.

Most awarded
campaigns, brands &
agencies in
Health & Beauty in 2019

Most awarded
campaigns, brands and
agencies in
Health & Beauty in 2019

CAMPAIGNS

Brand, Title, Agency
1
AMV BBDO, London
2
McCann Paris, Neuilly sur Cedex
3
Wieden + Kennedy, São Paulo
4
Publicis Singapore
5
Area 23, An IPG Health Company, New York
6
7
Mekanism, New York
8
Shiseido Creative Division
9
Grey New York
10
11
McCann Health, Shanghai
12
Grey New York
13
Serviceplan Group France, Paris
14
McCann Manchester, Macclesfield
15
DDB Mudra, Mumbai

BRANDS

Brand
1 Bodyform/Libresse
2 L'Oréal
3 Gillette
4 Old Spice
5 Shiseido

AGENCIES

Name
1 AMV BBDO, London
2 McCann Paris, Neuilly sur Cedex
3 Publicis Singapore
4 Grey New York
5 SHISEIDO CO., LTD., Tokyo

Watch

TitelViva la Vulva
Agentur
Kampagne Viva la Vulva
Werbende Essity
Marke Libresse
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 11
Geschäftsbereich Damenhygiene
Story Instead of functional product ads that make women feel bad about their vulvas, this video aimed to make women feel good about them. Bypassing the restrictive regulations of traditional media, the joyful online video overturned the rules and attracted plenty of earned media. A celebratory anthem to women’s vulvas, Viva La Vulva was supported by a series of vulva-positive activations. The multi-channel approach challenged the media status quo and proved that there isn’t one perfect vulva, there are billions of them.
Medientyp Internet-Film
Länge
Redaktionsbüro
Tonproduktion
Regisseur
Produktionsfirma
Executive Producer
Filmproduzent/Produzent
Casting
Bild und Kamera
Wardrobe
Produktionsdesigner
Cutter
Post-Produktion
Kolorist
Spezialeffekte
Spezialeffekte
Filmproduzent/Produzent
Motion Graphics
Motion Graphics
Nuke
Nuke
Nuke
Nuke
Nuke
Nuke
Produktionsfirma
Leitung Musik
Leitung Musik
Leitung Musik
MUSIC Artist
Music Producer
Music Producer
Music Producer
Sounddesigner
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Texter
Strategist
Strategist
Strategist
Agentur TV-Produzent
Digitale Retuschierung
TitelThe Non-Issue
BriefOne fashion magazine has always set the agenda: Vogue. L’Oreal Paris persuaded British Vogue to launch “The Non-Issue”. The magazine was classic Vogue, except its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. Because age should be a "non-issue". The Vogue "non-issue" outsold the one featuring Rihanna on the cover.
Agentur
Kampagne The Non-Issue
Werbende Groupe l’Oréal
Marke L’Oreal & British Vogue
PostedNovember 2019
Geschäftsbereich Kosmetika, Schönheitsprodukte & Parfüms
Story One magazine has always set that agenda; Vogue. The rule maker.L’oreal Paris persuaded British Vogue to launch “The Non-Issue” in the belief that age should not be an issue.It’s everything you expect from Vogue, only its 80 pages are dedicated to representing women over 50. From Jane Fonda and Helen Mirren, to the acclaimed correspondent Christiane Amanpour and talented comedienne Jennifer Saunders. Every editorial, fashion shoot and every single piece of advertising challenges ageist stereotypes and positively shapes our perception of age.Results:40, 000 new readers in just 2 weeks.90% positive social mentions of L’Oreal Paris.19 Million organic reach.More coverage than Vogue’s most successful September Issue featuring Rihanna.
Problem The fashion and beauty industries remain mostly youth-obsessed. Age discrimination in 2019 is still a problem. Nowhere is this age agenda more apparent than in magazines. It’s little wonder so many women of 50+ feel overlooked and invisible.
Medientyp Case Study
Agentur
Executive Creative Director
Creative Director
Executive Creative Director
Integrated Creative Director
President / Executive Creative Director
Creative President
Beauty Team President
President & Chief Creative Officer
President & Chief Creative Officer
Creative Excellence Manager
Head of Social Media
Global Account Director
Global Planning Director
Leiter Strategie
Leitender Produktionsverantwortlicher
Planning Partner
Junior Planner
Geschäftsführender Teilhaber
Senior Account Manager
Projektleiter
Produzent
Regisseur
Cutter
Cutter
Art Director
Art Director Assistant
Global Brand President
Geschäftsführer
General Manager
Kreative Strategie
AR/VR Business Development Facebook
TitelEndless Commercial
Titel (Originalsprache)O Filme Infinito
Agentur
Kampagne Endless Commercial
Werbende Procter & Gamble
Marke Old Spice
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 2
Geschäftsbereich Deodorants
Philosophie Wieden + Kennedy São Paulo and Old Spice created the first endless spot of history: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at www.ocomercialinfinito.com.br. Ventured, the brand of deodorants, aired the film for 14 hours  at Woohoo channel, becoming longest campaign in television history. The record-breaking granted the client and the agency into Guiness Book of Records.
 
The film titled "O filme Infinito" (Endless commercial) features the participation of actor and brand ambassador Terry Crews and promises to make lots of laughs from viewers. In addition to the complete film, six drops were produced to support on digital channels and TV. A 2min version and 15 " were aired in different TV Channels. The campaign will be exported and replicated throughout Latin America and Mexico.
Medientyp Fernsehen & Kino
Länge
Mehr Informationen www.ocomercialinfinito.com.br
Texter
Art Director
Art Director
Filmproduzent/Produzent
Filmproduzent/Produzent
Filmproduzent/Produzent
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Produzent Digital
Produzent Digital
Art Supervisor
Kundenbetreuer
Kundenbetreuer
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Strategieplaner
Strategieplaner
Strategieplaner
Strategieplaner
Strategieplaner
Strategieplaner
Strategieplaner
Strategieplaner
Produktionsfirma
Regisseur
TitelEvery Child Deserves the #Touchofcare - One in a Million
Agentur
Kampagne #TouchOfCare
Werbende Procter & Gamble
Marke Vicks
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 10
Geschäftsbereich Medikamente
Medientyp Fernsehen
Länge
Marketing Manager
Chief Creative Officer
Agency Producer
Agency Producer
Brand Director
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Produktionsfirma
Regisseur
TitelOne Word film
Agentur
Kampagne ONE WORD
Werbende The learning corp
Marke The Learning Corp
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 4
Produkt Constant Therapy
Geschäftsbereich Krankenhäuse und Klinike
Story The Constant Therapy app is administered by neurologists and speech pathologists as an FDA-cleared treatment for aphasia (loss of speech) due to brain injury. In the film, we follow the intense struggle of a single word, “baby,” fighting to get out of a decaying landscape that represents the damaged brain. The baby has to contend with enemies that reflect the pathology of aphasia. Those obstacles include other words that start with B (letter block, bear, bee, etc.); memories you might associate with the word “baby” (baby food, baby monitor); and convenient synonyms for the word “baby” (honey, sweetheart, cupcake, sugar pie). Ultimately, the baby is able to get out. We end the film showing a woman with a brain injury successfully saying the word, baby, thanks to her Constant Therapy app. Every scene is based on the real experiences of Mary, a brain injury patient, and Emily Dubas, her speech language pathologist.
Medientyp Fernsehen
Länge
Chief Creative Officer Tim Hawkey
Worldwide Creative Partner Fred Levron
Executive Creative Director Elliot Langerman
Group Creative Director David Adler, SVP
Group Creative Director Jason Graff, EVP
Associate Creative Director Larry Kirschner, VP
Associate Creative Director Guy Mannshardt, VP
Art Supervisor Christian Louzado
Executive Producer Bernardo Romero
Senior Broadcast Producer Anna Lopez, VP
Senior Producer Anthony Ramirez
Animator Effraim Klein, Editor
Editor Scott Ham
Editor Courtney Collins
Graphics David Tiernan
Creative Director Rafael Vallperde
Animator Kawe se Sa
Director of Production Stefani Pimenta
Producer Krystal Leasure
Co-Founder/Audio Director Lucas Sfair
Co-Founder/Creative Director Felipe Resende
Composer/Producer Edu Karas
Composer/Mix/Master Levi Mynssen
Sound Design Pedro Osinski
Sound Design Gui Moreno
TitelGet Ready
Kampagne Get Ready
Werbende Unilever
Marke Dollar Shave Club
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 7
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Medientyp Internet-Film
Länge
Chief Executive Officer (CEO)
Chief of Staff
Chief Digital Officer
Brand Communications
Media Director
Acquisition
Consumer
Corporate Communications
General Counsel
Corporate Counsel
Director of Media
Director of Acquisitions
Senior Manager of Mass Media
Senior Manager of Acquisitions
Marketing Manager
Content
Social
Social Media Marketing Coordinator
Agentur
Executive Creative Director
Vice President of Creative
Executive Creative Director
Vice President of Creative
Creative Director
Art Director
Creative Director
Texter
Executive Producer
Filmproduzent/Produzent
Director of Creative Operations
Direktor Fotografie
Director of Motion
Produzent Digital
Fotograf
Behind-the-Scenes Videographer
Digital Product Design
Principal Designer
Multimedia-Designer
Designer
Produktionsfirma MJZ
Regisseur
Direktor Fotografie
President
Executive Producer
Filmproduzent/Produzent
Redaktionsbüro Final Cut
Cutter
Assistenzredakteur
Executive Producer
Filmproduzent/Produzent
Spezialeffekte
Creative Director
2D-Lead
Executive Producer
Senior Producer
Filmübertragung
Kolorist
Senior Producer
Global Executive Producer
Type Design Logan
Image Design Logan
Leitung Musik
Music Production Manager
Music Production Manager
Audio Post Studio Formosa Group
Mixer
Executive Producer
TitelThe New Normal
Agentur
Kampagne The New Normal
Werbende Medmen
Marke Medmen
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 2
Geschäftsbereich Gesundheits- und Pharmazeutische Produkte
Medientyp Fernsehen
Länge
Redaktionsbüro
Regisseur
Schauspieler
Bild und Kamera
Produktionsdesigner
Komponist
Wardrobe
Creative Director
Executive Producer
Executive Producer
Filmproduzent/Produzent
Filmproduzent/Produzent
Filmproduzent/Produzent
Filmproduzent/Produzent
Agency Producer
Cutter
Assistenzredakteur
Spezialeffekte
Kolorist
Sound Engineer
Ton
VFX Company
Produktionsfirma
TitelThe Party Bus
Agentur
Kampagne The Party Bus
Werbende Shiseido
Marke Shiseido
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 10
Geschäftsbereich Schminke
Slogan Make Up your own story
Story A costume party is in full flow on a bus rolling through the night. A girl disguised as Princess Kaguya is torn between her jealous boyfriend and a mysterious suitor. Finally she makes a decision, and jumps off the bus to join her new lover. Containing elements of drama, animation and dance, the extraordinary fairy tale is an ode to the power of make-up.

Medientyp Internet-Film
Länge
Markt Japan
Regisseur
Creative Director
Produktionsfirma Towerfilm
Post-Produktion Digital Eggs
Post-Produktion My Working
TitelWe Believe
Agentur
Kampagne The Best A Man Can Get 2019
Werbende Procter & Gamble
Marke Gillette
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 1
Geschäftsbereich Rasur, Enthaarung
Medientyp Fernsehen
Länge
Soundtrack Reach Out
Spezialeffekte
Worldwide Chief Creative Officer
Deputy Chief Creative Officer
Executive Creative Director
Group Creative Director
Produktionsfirma
Regisseur
Creative Director
Direktor Fotografie
Executive Producer
Redaktionsbüro
Cutter
Cutter
Leitung Spezialeffekte
Kolorist
Audio-Postproduktion
Sound Engineer
Musik
Titel5b
Kampagne 5b
Werbende Johnson & Johnson
Marke Johnson & johnson
PostedJunI 2019
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Story A Johnson & Johnson-commissioned documentary about heroic nurses in the early days of AIDS.
“5B” is the story of nurses at San Francisco General who devoted themselves to HIV patients in the 1980s. Made by UM Studios New York, Highway 61 Films and production company Saville, it’s based on resurfaced records of people who were nursed in one ward, 5B, at the dawn of the AIDS epidemic before much was known about the disease, and connects J&J’s brand focus on “care” and “touch” with how nurses cared for the patients
Medientyp Fernsehen & Kino
Länge
Regisseur
Produktionsfirma
TitelBreath of life
BriefGlaxoSmithKline created the first ever COPD self-testing tool in collaboration with a renowned Pulmonologist and a popular Chinese blowing-ink artist. Smartphone users start by picking a tree style and flower color. When a deep breath is forcefully exhaled, the microphone records the sound of breath to produce a sound wave ౼ which is represented by an artistic tree. Users with poor results are encouraged to undergo a hospital check-up and hopefully diagnose COPD early on.
Agentur
Kampagne Breath of life
Werbende GlaxoSmithKline
Marke GSK Glaxosmithkline
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 6
Geschäftsbereich Gesundheits- und Pharmazeutische Produkte
Story Chronic obstructive pulmonary disease awareness (copd)
Medientyp Interaktiv
Länge
VP,Head of Innovation Products BU, GSK China Siyuan Chen
President, McCann Health Greater China Connie Lo
Global Chief Creative Officer,McCann Health Global Matt Eastwood
Executive Creative Director,McCann Health Shanghai Wendy Chan
Associate Creative Director,McCann Health Shanghai Samson Du
Senior Art Director,McCann Health Shanghai Yinhao Wang
Copy Writer,McCann Health Shanghai Dagger Chen
Business Director,McCann Health Shanghai Laura Zhou
Senior Account Manager,McCann Health Beverly Biao
Chief Strategy Officer, McCann HealthGreater China Henry Shen
Planning Director, RX, McCann Health Greater China Sengupta, Prithviraj
Deputy Operation Director,McCann Health Shanghai Andy Lin
Creative Service Manager,McCann Health Shanghai Lulu Zhang
Content Manager,Craft Shanghai Robin Shen
Editor,Craft Shanghai Annie Fang
Backend Developer,Craft Shanghai Taylor Li
TitelWe Believe: The Best Men Can Be
Agentur
Kampagne We Believe: The Best Men Can Be
Werbende Procter & Gamble
Marke Gillette
PostedApril 2019
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Medientyp Internet-Film
Länge
TitelTHE MISSING PAGE
BriefIn France, even today, no single biology and science schoolbook accurately represents female genitals, which is strangely not the case when it comes to the male body. In order to put this right, the agency created The Missing Page. Unlike in French schoolbooks, The Missing Page fully represents women's anatomy, including the clitoris and its role in sexuality and a detailed external view of the vulva. Thanks to its adhesive system, teenagers can now easily paste The Missing Page into their schoolbooks in order to be properly educated.
Agentur
Kampagne The Missing Page
Werbende Laboratoires IPRAD
Marke Saforelle
PostedNovember 2019
Geschäftsbereich Damenhygiene
Story Creative idea :

Still in France, in 2019, contrary to men's sex anatomy, no single Biology & Science schoolbook totally represent female genitals. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia.

A question then arises: how to take care of your privacy if you don't know it?

Since none Science & Biology schoolbook completely represents the female anatomy, the agency created The Missing Page.

Unlike all French schoolbooks, The Missing Page fully represents female sex anatomy including clitoris’ complete anatomy, it’s role in sexuality and the vulva’s detailed external view.

Thanks to it’s adhesive system, teenagers can paste The Missing Page in their schoolbooks in order to learn correct women anatomy.

Execution :

The Missing Page was launched both offline and online:

- Offline, The Missing Page has been published in French youth press, and distributed through a street marketing campaign to teenagers in major French cities.

- Online, with a digital film in which mothers and their 16-year-old daughters participated in an educational experience: confronted with a female gender pattern without any legend and to be completed, the majority of them hesitate, make mistakes while also sharing moments of complicity.

This online video was shortcut and broadcast through a preroll campaign that directed to the website where teenagers, teachers or any person who wish to get The Missing Page could order or download it.

Thousands of "Missing Page" which could be stuck over any incorrect page in science manuals were finally printed and distributed.
Problem Saforelle, a brand of products and treatments for women's intimate and personal hygiene, asked the agency to help them increasing their reputation, and the brief was simple: please create an activation for International Women's Day which is happening on 8th March 2019.

Then, our objective was to transform a simple activation into a global campaign that could be a game changer for our client. Therefore we convinced them to go on a committed campaign that could help French society become more inclusive and equal.

Following this advice, Saforelle has decided to reduce inequalities in sex education.
Medientyp Case Study
Chief Creative Officer
Chief Creative Officer
Creative Director
Texter
Art Director
Art Director
Art Director
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Regisseur
Produktionsfirma
Agentur TV-Produzent
TitelBaby Blocker
BriefIt's not easy to convince millennials to use condoms. Scare tactics about diseases don’t work. So instead they were reminded about another potential consequence: an unwanted baby. "The Baby Blocker", a Google Chrome extension for Facebook, blocks baby photos on your newsfeed and swaps them for stuff you’re actually interested in. It tracks how many babies you’ve blocked in real time and lets you share the extension with your friends. To get the world talking about it, the launch was timed with the most high profile birth of the year: Prince Harry and Megan Markle’s bundle of joy.
Agentur
Kampagne Baby Blocker
Werbende Skyn Condoms
Marke Skyn Condoms
PostedNovember 2019
Geschäftsbereich Verhütungsmittel, Präservative & Schwangerschaftstests
Story Scare tactics highlighting the consequences of unprotected sex doesn’t work with millennials. So we needed to engage with them in a fun and relevant way. How? By creating ‘The Baby Blocker.’ It’s a Google Chrome extension for Facebook that blocks baby photos and swaps them for things you’re actually interested in.
Medientyp Interaktiv
Executive Creative Director
Creative Director
Texter
Art Director
Technischer Direktor
Interactive Developer
Etatdirektor
Business Development
Designer
Digitales Design
Senior Producer
Cutter
Cutter
Digital Content
Frontend Developer
Head of Post Production
Director of PR & Social
Group PR Account Director
Senior PR Account Manager
Senior Social & Content AD
Social Media Manager
Senior Planner
TitelProject Free Period
Agentur
Kampagne Project Free Period
Werbende Johnson & Johnson
Marke Stayfree
PostedAugust 2018
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Story There’s nothing good that comes to mind when you think of periods. Even more so, in India. Here, girls drop out of school at the onset of periods. Women on their period are considered impure and disallowed entry into temples or even their own kitchens. It’s all of this that continues to drag the topic of periods deeper into the dark corners of society.;Stayfree, a leading sanitary brand, is committed to changing the perceptions and behaviour around periods. And we believe the only way to make society more comfortable about this topic is to keep sparking different conversations around this taboo subject.;And that’s what drew our attention to these women in the sex trade. While periods, for them, came with the same set of biological inconveniences, they actually looked forward to it. Because it was the only time of the month where they couldn’t be forced to work.
Medientyp Interaktiv
Länge
Mehr Informationen https://www.lovethework.com/entries/510186
National Creative Director Rahul Mathew
Group Managing Director Aditya Kanthy
Chief Creative Technologist Brijesh Jacob
Executive Creative Director Shagun Seda Sengupta
Executive Creative Director Kapil Tammal
Global Business Director Kim Das
Senior Art Director & Copywriter Sharad Das Gupta
Copywriter Aashna Gopalkrishnan
Art Director Faraaz Ansari
Group Head Vinay Singh
Group Head Lalit Sakurkar
Senior Strategy Director Toru Jhaveri
Senior Strategist Sanchari Chakrabarty
Strategist Natasha Bohra
Strategist Anushka Gilani
Executive Director Rajiv Sabnis
Associate Vice President - Brand Engagement Nikita Tambay
Associate Vice President - Brand Engagement Vinisha P
Manager Brand Solutions Megha Jaiswal
Manager Brand Solutions Megha Sharma
Manager Brand Solutions Sayali Kolge
Executive Brand Solutions Qaid Vora
Films Chandana Bannikoppa
Films Ganesh Pawal
Films Head Vishal Sane
DOP Himmat Singh Shekhawat
Manager - Corporate Communication & PR Akanksha Mishra
Executive - Corporate Communication & PR Darshani Jawale
Entrant Company DDB MUDRA GROUP
Idea Creation DDB MUDRA GROUP
Additional Company MOTHERSHIP PRODUCTIONS
Additional Company PRERANA ANTI-TRAFFICKING

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