UPLIFTING ANTHEMS, TERRIFYING JOURNEYS, DRUGS AND COMPASSION – THIS SECTOR HAS SOMETHING FOR EVERYONE.
The singing vulvas were a sensational worldwide hit for Libresse and AMV.BBDO, disrupting convention and far outshining the competition in this sector. Having said that, Procter & Gamble made a good showing with three very different spots, for Old Spice, Vicks and Gillette. No surprise to see FCB and The Learning Corp here with the gripping animated spot ‘One Word’, or the epic Dollar Shave Club film. Newly legalised marijuana made an appearance thanks to director Spike Jonze and ‘The New Normal’. And the category wouldn’t be complete without Johnson & Johnson and its superb ‘5B’ film about the heroic nurses who helped patients face up to HIV and AIDS.
The singing vulvas were a sensational worldwide hit for Libresse and AMV.BBDO, disrupting convention and far outshining the competition in this sector. Having said that, Procter & Gamble made a good showing with three very different spots, for Old Spice, Vicks and Gillette. No surprise to see FCB and The Learning Corp here with the gripping animated spot ‘One Word’, or the epic Dollar Shave Club film. Newly legalised marijuana made an appearance thanks to director Spike Jonze and ‘The New Normal’. And the category wouldn’t be complete without Johnson & Johnson and its superb ‘5B’ film about the heroic nurses who helped patients face up to HIV and AIDS.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2019
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2019
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Bodyform/Libresse | |
2 | L'Oréal | |
3 | Gillette | |
4 | Old Spice | |
5 | Shiseido |
AGENCIES
Name | ||
---|---|---|
1 | AMV BBDO, London | |
2 | McCann Paris, Neuilly sur Cedex | |
3 | Publicis Singapore | |
4 | Grey New York | |
5 | SHISEIDO CO., LTD., Tokyo |
Watch
1. Libresse / Viva la Vulva
Titel | Viva la Vulva |
Agentur | AMV BBDO |
Kampagne | Viva la Vulva |
Werbende | Essity |
Marke | Libresse |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 11 |
Geschäftsbereich | Damenhygiene |
Story | Instead of functional product ads that make women feel bad about their vulvas, this video aimed to make women feel good about them. Bypassing the restrictive regulations of traditional media, the joyful online video overturned the rules and attracted plenty of earned media. A celebratory anthem to women’s vulvas, Viva La Vulva was supported by a series of vulva-positive activations. The multi-channel approach challenged the media status quo and proved that there isn’t one perfect vulva, there are billions of them. |
Medientyp | Internet-Film |
Länge | |
Redaktionsbüro | Trim Editing |
Tonproduktion | 750mph |
Regisseur | Kim Gehrig |
Produktionsfirma | Somesuch Somesuch |
Executive Producer | Seth Wilson |
Filmproduzent/Produzent | Lee Groombridge |
Casting | Leanne Flynn |
Bild und Kamera | Deepa Keshvala |
Wardrobe | Vanessa Coyle |
Produktionsdesigner | Marie Lanna |
Cutter | Elise Butt |
Post-Produktion | Time Based Arts, London |
Kolorist | Simone Grattarola |
Spezialeffekte | Stephen Grasso |
Spezialeffekte | Francois Roisin |
Filmproduzent/Produzent | Jo Gutteridge |
Motion Graphics | Tom Robinson |
Motion Graphics | Stephen Ross |
Nuke | Sarah Breakwell |
Nuke | Linda Cineiawska |
Nuke | Matt Shires |
Nuke | Bernardo Varela |
Nuke | Leandro Vazquez |
Nuke | Grant White |
Jamie Crofts | |
Adam Paterson | |
MANUEL PÉREZ DE CAMINO | |
Luke Todd | |
Leo Weston | |
Produktionsfirma | Soundtree Music |
Leitung Musik | Jay James |
Leitung Musik | Hils Macdonald |
Leitung Musik | Tom Kitson |
MUSIC Artist | Camille Yarbrough |
Music Producer | Peter Raeburn |
Music Producer | Luke Fabia |
Music Producer | Luis Almau |
Sounddesigner | Sam Ashwell |
Executive Creative Director | Alex Grieve |
Executive Creative Director | Adrian Rossi |
Creative Director | Toby Allen |
Creative Director | Jim Hilson |
Art Director | Diego Cardoso de Oliveira |
Texter | Caio Giannella |
Strategist | Margaux Revol |
Strategist | Alaina Crystal |
Strategist | Bridget Angear |
Agentur TV-Produzent | Edwina Dennison |
Digitale Retuschierung | Happy Finish |
2. L’Oreal & British Vogue / The Non-Issue
Titel | The Non-Issue |
Brief | One fashion magazine has always set the agenda: Vogue. L’Oreal Paris persuaded British Vogue to launch “The Non-Issue”. The magazine was classic Vogue, except its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. Because age should be a "non-issue". The Vogue "non-issue" outsold the one featuring Rihanna on the cover. |
Agentur | McCann Paris |
Kampagne | The Non-Issue |
Werbende | Groupe l’Oréal |
Marke | L’Oreal & British Vogue |
Posted | November 2019 |
Geschäftsbereich | Kosmetika, Schönheitsprodukte & Parfüms |
Story | One magazine has always set that agenda; Vogue. The rule maker.L’oreal Paris persuaded British Vogue to launch “The Non-Issue” in the belief that age should not be an issue.It’s everything you expect from Vogue, only its 80 pages are dedicated to representing women over 50. From Jane Fonda and Helen Mirren, to the acclaimed correspondent Christiane Amanpour and talented comedienne Jennifer Saunders. Every editorial, fashion shoot and every single piece of advertising challenges ageist stereotypes and positively shapes our perception of age.Results:40, 000 new readers in just 2 weeks.90% positive social mentions of L’Oreal Paris.19 Million organic reach.More coverage than Vogue’s most successful September Issue featuring Rihanna. |
Problem | The fashion and beauty industries remain mostly youth-obsessed. Age discrimination in 2019 is still a problem. Nowhere is this age agenda more apparent than in magazines. It’s little wonder so many women of 50+ feel overlooked and invisible. |
Medientyp | Case Study |
Agentur | McCann London |
Executive Creative Director | Julien Calot |
Creative Director | Regan Warner |
Executive Creative Director | Robert Brown |
Integrated Creative Director | Chad Warner |
President / Executive Creative Director | Riccardo Fregoso |
Creative President | Adrian Botan |
Beauty Team President | Charlotte Franceries |
President & Chief Creative Officer | Laurence Thomson |
President & Chief Creative Officer | Rob Doubal |
Creative Excellence Manager | Carmen Bistrian |
Head of Social Media | Pierre-Jean Bernard |
Global Account Director | Muriel Lapeyre |
Global Planning Director | Clement Fiorda |
Leiter Strategie | Harjot Singh |
Leitender Produktionsverantwortlicher | Sergio Lopez |
Planning Partner | Rose Van Orden |
Junior Planner | Joy Molan |
Geschäftsführender Teilhaber | Alison Webber |
Senior Account Manager | Beth Kodjer |
Projektleiter | Louise Hawthornthwaite |
Produzent | Serena Moll |
Regisseur | Ben Twiston Davies |
Cutter | Matt Dollings |
Cutter | Sabina Dalu |
Art Director | Adrien Simonnet |
Art Director Assistant | Valentin Crespo |
Global Brand President | Pierre-Emmanuel Angeloglou |
Geschäftsführer | Adrien Koskas |
General Manager | Karen Jones |
Kreative Strategie | Ginevra Capece Galeota |
AR/VR Business Development Facebook | Christopher Price |
3. Old Spice / Endless Commercial
Titel | Endless Commercial |
Titel (Originalsprache) | O Filme Infinito |
Agentur | Wieden + Kennedy |
Kampagne | Endless Commercial |
Werbende | Procter & Gamble |
Marke | Old Spice |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 2 |
Geschäftsbereich | Deodorants |
Philosophie | Wieden + Kennedy São Paulo and Old Spice created the first endless spot of history: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at www.ocomercialinfinito.com.br. Ventured, the brand of deodorants, aired the film for 14 hours at Woohoo channel, becoming longest campaign in television history. The record-breaking granted the client and the agency into Guiness Book of Records. The film titled "O filme Infinito" (Endless commercial) features the participation of actor and brand ambassador Terry Crews and promises to make lots of laughs from viewers. In addition to the complete film, six drops were produced to support on digital channels and TV. A 2min version and 15 " were aired in different TV Channels. The campaign will be exported and replicated throughout Latin America and Mexico. |
Medientyp | Fernsehen & Kino |
Länge | |
Mehr Informationen | www.ocomercialinfinito.com.br |
Texter | Rafael Melo |
Art Director | Felipe Paiva |
Art Director | Jose Ferraz |
Filmproduzent/Produzent | Regiani Pettinelli |
Filmproduzent/Produzent | Fernanda Moura |
Filmproduzent/Produzent | Jin Park |
Executive Creative Director | Eduardo Lima |
Executive Creative Director | Renato Simões |
Creative Director | Bruno Oppido |
Creative Director | Caio Mattoso |
Creative Director | Rodrigo Mendes |
Produzent Digital | Mauricio Junior |
Produzent Digital | Ricardo Barbin |
Art Supervisor | Bruno Oppido |
Kundenbetreuer | Isabel Rudge |
Kundenbetreuer | Bruno Capasso |
Werbeleiter | Isabel Pimentel |
Werbeleiter | Clarissa Cayedo |
Werbeleiter | Vitor Fernandes |
Werbeleiter | Alan Chernovetzky |
Werbeleiter | Natalia Passarinho |
Strategieplaner | Gui Pasculli |
Strategieplaner | marcelo chabes |
Strategieplaner | Thiago Luan |
Strategieplaner | Henrique Kobayashi |
Strategieplaner | Felipe Zyman Mídia |
Strategieplaner | Caio Melo |
Strategieplaner | Guilherme Salgueiro |
Strategieplaner | Liese Lemee |
Produktionsfirma | Conspiração Filmes |
Regisseur | Fernando Nogari |
4. Vicks / Every Child Deserves the #Touchofcare - One in a Million
Titel | Every Child Deserves the #Touchofcare - One in a Million |
Agentur | Publicis Singapore |
Kampagne | #TouchOfCare |
Werbende | Procter & Gamble |
Marke | Vicks |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 10 |
Geschäftsbereich | Medikamente |
Medientyp | Fernsehen |
Länge | |
Marketing Manager | Ritu Mittal |
Chief Creative Officer | Ajay Thrivikraman |
Agency Producer | Lolita Ham |
Agency Producer | Deepa Limaye |
Brand Director | Maithreyi Jagannathan |
Kundenbetreuer | Natalie VanderVorst |
Kundenbetreuer | Prachi Partagalkar |
Kundenbetreuer | Jessica Geli |
Kundenbetreuer | Maninder Bali |
Produktionsfirma | OffRoad Films |
Regisseur | Anand Gandhi |
5. The Learning Corp / One Word film
Titel | One Word film |
Agentur | Area 23, An IPG Health Company |
Kampagne | ONE WORD |
Werbende | The learning corp |
Marke | The Learning Corp |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 4 |
Produkt | Constant Therapy |
Geschäftsbereich | Krankenhäuse und Klinike |
Story | The Constant Therapy app is administered by neurologists and speech pathologists as an FDA-cleared treatment for aphasia (loss of speech) due to brain injury. In the film, we follow the intense struggle of a single word, “baby,” fighting to get out of a decaying landscape that represents the damaged brain. The baby has to contend with enemies that reflect the pathology of aphasia. Those obstacles include other words that start with B (letter block, bear, bee, etc.); memories you might associate with the word “baby” (baby food, baby monitor); and convenient synonyms for the word “baby” (honey, sweetheart, cupcake, sugar pie). Ultimately, the baby is able to get out. We end the film showing a woman with a brain injury successfully saying the word, baby, thanks to her Constant Therapy app. Every scene is based on the real experiences of Mary, a brain injury patient, and Emily Dubas, her speech language pathologist. |
Medientyp | Fernsehen |
Länge | |
Chief Creative Officer | Tim Hawkey |
Worldwide Creative Partner | Fred Levron |
Executive Creative Director | Elliot Langerman |
Group Creative Director | David Adler, SVP |
Group Creative Director | Jason Graff, EVP |
Associate Creative Director | Larry Kirschner, VP |
Associate Creative Director | Guy Mannshardt, VP |
Art Supervisor | Christian Louzado |
Executive Producer | Bernardo Romero |
Senior Broadcast Producer | Anna Lopez, VP |
Senior Producer | Anthony Ramirez |
Animator | Effraim Klein, Editor |
Editor | Scott Ham |
Editor | Courtney Collins |
Graphics | David Tiernan |
Creative Director | Rafael Vallperde |
Animator | Kawe se Sa |
Director of Production | Stefani Pimenta |
Producer | Krystal Leasure |
Co-Founder/Audio Director | Lucas Sfair |
Co-Founder/Creative Director | Felipe Resende |
Composer/Producer | Edu Karas |
Composer/Mix/Master | Levi Mynssen |
Sound Design | Pedro Osinski |
Sound Design | Gui Moreno |
6. Dollar Shave Club / Get Ready
Titel | Get Ready |
Kampagne | Get Ready |
Werbende | Unilever |
Marke | Dollar Shave Club |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 7 |
Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
Medientyp | Internet-Film |
Länge | |
Chief Executive Officer (CEO) | Michael Dubin |
Chief of Staff | Kristina Kovacs |
Chief Digital Officer | Alan Wizemann |
Brand Communications | Raechelle Hoki |
Media Director | Sam Kang |
Acquisition | Sam Kang |
Consumer | Kristina Cole |
Corporate Communications | Kristina Cole |
General Counsel | Allison Buchner |
Corporate Counsel | Brenna Terry |
Director of Media | Ranil Wiratunga |
Director of Acquisitions | Ranil Wiratunga |
Senior Manager of Mass Media | Katie Jokipii |
Senior Manager of Acquisitions | Katie Jokipii |
Marketing Manager | Whitney Bonrud |
Content | Whitney Bonrud |
Social | Whitney Bonrud |
Social Media Marketing Coordinator | Alexandra Benson |
Agentur | Dollar Shave Club In-House |
Executive Creative Director | Alec Brownstein |
Vice President of Creative | Alec Brownstein |
Executive Creative Director | Matt Knapp |
Vice President of Creative | Matt Knapp |
Creative Director | Matt Orser |
Art Director | Matt Orser |
Creative Director | Aron Fried |
Texter | Aron Fried |
Executive Producer | Matt Sausmer |
Filmproduzent/Produzent | Matt Sausmer |
Director of Creative Operations | Carly Jansen |
Direktor Fotografie | Peter Quinn |
Director of Motion | Peter Quinn |
Produzent Digital | Noelle Nimrichter |
Fotograf | Pip Cowley |
Behind-the-Scenes Videographer | Shimmy Boyle |
Digital Product Design | David Kujda |
Principal Designer | Marcus Silva |
Multimedia-Designer | Rocky Ponce |
Designer | Elodie Blakely |
Produktionsfirma | MJZ |
Regisseur | Steve Ayson |
Direktor Fotografie | Greig Fraser |
President | David Zander |
Executive Producer | Emma Wilcockson |
Filmproduzent/Produzent | Laurie Boccaccio |
Redaktionsbüro | Final Cut |
Cutter | Jeff Buchanan |
Assistenzredakteur | Eileen Miraglia |
Executive Producer | Suzy Ramirez |
Filmproduzent/Produzent | Ana Orrach |
Spezialeffekte | The Mill |
Creative Director | John Leonti |
2D-Lead | Adam Lambert |
Executive Producer | Anastasia Von Rahl |
Senior Producer | Jacklyn Ramirez |
Filmübertragung | Company 3 |
Kolorist | Stefan Sonnenfeld |
Senior Producer | Katie Andrews |
Global Executive Producer | Ashley McKim |
Type Design | Logan |
Image Design | Logan |
Leitung Musik | Good Ear |
Music Production Manager | Genevieve Vincent |
Music Production Manager | Judson Crane |
Audio Post Studio | Formosa Group |
Mixer | John Bolen |
Executive Producer | Lauren Cascio |
7. Medmen / The New Normal
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Titel | The New Normal |
Agentur | Mekanism |
Kampagne | The New Normal |
Werbende | Medmen |
Marke | Medmen |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 2 |
Geschäftsbereich | Gesundheits- und Pharmazeutische Produkte |
Medientyp | Fernsehen |
Länge | |
Redaktionsbüro | Final Cut |
Regisseur | Spike Jonze |
Schauspieler | Jesse Williams |
Bild und Kamera | Bradford Young |
Produktionsdesigner | James Chinlund |
Komponist | Frank Dukes |
Wardrobe | Jennifer Johnson |
Creative Director | Tommy Means |
Executive Producer | Andrew Modlin |
Executive Producer | Adam Bierman |
Filmproduzent/Produzent | Amanda Adelson |
Filmproduzent/Produzent | Laura Klein |
Filmproduzent/Produzent | Emily Skinner |
Filmproduzent/Produzent | Eriks Krumins |
Agency Producer | Annie Uzdavinis |
Cutter | Joe Guest |
Assistenzredakteur | Dillon Stoneburner |
Spezialeffekte | K. Alexander Thomas |
Kolorist | Beau Leon |
Sound Engineer | John Bolen |
Ton | Formosa Sound |
VFX Company | Framestore LA |
Produktionsfirma | MJZ |
8. Shiseido / The Party Bus
Titel | The Party Bus |
Agentur | Shiseido Creative Division |
Kampagne | The Party Bus |
Werbende | Shiseido |
Marke | Shiseido |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 10 |
Geschäftsbereich | Schminke |
Slogan | Make Up your own story |
Story | A costume party is in full flow on a bus rolling through the night. A girl disguised as Princess Kaguya is torn between her jealous boyfriend and a mysterious suitor. Finally she makes a decision, and jumps off the bus to join her new lover. Containing elements of drama, animation and dance, the extraordinary fairy tale is an ode to the power of make-up. |
Medientyp | Internet-Film |
Länge | |
Markt | Japan |
Regisseur | Show Yanagisawa |
Creative Director | Masoto Kosakawa |
Produktionsfirma | Towerfilm |
Post-Produktion | Digital Eggs |
Post-Produktion | My Working |
9. Gillette / We Believe
Titel | We Believe |
Agentur | Grey New York |
Kampagne | The Best A Man Can Get 2019 |
Werbende | Procter & Gamble |
Marke | Gillette |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 1 |
Geschäftsbereich | Rasur, Enthaarung |
Medientyp | Fernsehen |
Länge | |
Soundtrack | Reach Out |
Spezialeffekte | MPC NY |
Worldwide Chief Creative Officer | John Patroulis |
Deputy Chief Creative Officer | Jeff Stamp |
Executive Creative Director | Joe Mongognia |
Group Creative Director | Asan Aslam |
Produktionsfirma | Somesuch |
Regisseur | Kim Gehrig |
Creative Director | Patrick Conlon |
Direktor Fotografie | Adam Arkapaw |
Executive Producer | Nicky Barnes |
Redaktionsbüro | Cosmo Street |
Cutter | Joshua Berger |
Cutter | Tom Lindsay |
Leitung Spezialeffekte | Thiago Porto |
Kolorist | Mark Gethin |
Audio-Postproduktion | Heard City |
Sound Engineer | Keith Reynaud |
Musik | Future Perfect Music |
10. Johnson & johnson / 5b
Titel | 5b |
Kampagne | 5b |
Werbende | Johnson & Johnson |
Marke | Johnson & johnson |
Posted | JunI 2019 |
Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
Story | A Johnson & Johnson-commissioned documentary about heroic nurses in the early days of AIDS. “5B” is the story of nurses at San Francisco General who devoted themselves to HIV patients in the 1980s. Made by UM Studios New York, Highway 61 Films and production company Saville, it’s based on resurfaced records of people who were nursed in one ward, 5B, at the dawn of the AIDS epidemic before much was known about the disease, and connects J&J’s brand focus on “care” and “touch” with how nurses cared for the patients |
Medientyp | Fernsehen & Kino |
Länge | |
Regisseur | Dan Krauss |
Produktionsfirma | UM Studios |
11. GSK Glaxosmithkline / Breath of life
Titel | Breath of life |
Brief | GlaxoSmithKline created the first ever COPD self-testing tool in collaboration with a renowned Pulmonologist and a popular Chinese blowing-ink artist. Smartphone users start by picking a tree style and flower color. When a deep breath is forcefully exhaled, the microphone records the sound of breath to produce a sound wave ౼ which is represented by an artistic tree. Users with poor results are encouraged to undergo a hospital check-up and hopefully diagnose COPD early on. |
Agentur | McCann Health |
Kampagne | Breath of life |
Werbende | GlaxoSmithKline |
Marke | GSK Glaxosmithkline |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 6 |
Geschäftsbereich | Gesundheits- und Pharmazeutische Produkte |
Story | Chronic obstructive pulmonary disease awareness (copd) |
Medientyp | Interaktiv |
Länge | |
VP,Head of Innovation Products BU, GSK China | Siyuan Chen |
President, McCann Health Greater China | Connie Lo |
Global Chief Creative Officer,McCann Health Global | Matt Eastwood |
Executive Creative Director,McCann Health Shanghai | Wendy Chan |
Associate Creative Director,McCann Health Shanghai | Samson Du |
Senior Art Director,McCann Health Shanghai | Yinhao Wang |
Copy Writer,McCann Health Shanghai | Dagger Chen |
Business Director,McCann Health Shanghai | Laura Zhou |
Senior Account Manager,McCann Health | Beverly Biao |
Chief Strategy Officer, McCann HealthGreater China | Henry Shen |
Planning Director, RX, McCann Health Greater China | Sengupta, Prithviraj |
Deputy Operation Director,McCann Health Shanghai | Andy Lin |
Creative Service Manager,McCann Health Shanghai | Lulu Zhang |
Content Manager,Craft Shanghai | Robin Shen |
Editor,Craft Shanghai | Annie Fang |
Backend Developer,Craft Shanghai | Taylor Li |
12. Gillette / We Believe: The Best Men Can Be
Titel | We Believe: The Best Men Can Be |
Agentur | Grey New York |
Kampagne | We Believe: The Best Men Can Be |
Werbende | Procter & Gamble |
Marke | Gillette |
Posted | April 2019 |
Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
Medientyp | Internet-Film |
Länge |
13. Saforelle / THE MISSING PAGE
Titel | THE MISSING PAGE |
Brief | In France, even today, no single biology and science schoolbook accurately represents female genitals, which is strangely not the case when it comes to the male body. In order to put this right, the agency created The Missing Page. Unlike in French schoolbooks, The Missing Page fully represents women's anatomy, including the clitoris and its role in sexuality and a detailed external view of the vulva. Thanks to its adhesive system, teenagers can now easily paste The Missing Page into their schoolbooks in order to be properly educated. |
Agentur | Serviceplan Group France |
Kampagne | The Missing Page |
Werbende | Laboratoires IPRAD |
Marke | Saforelle |
Posted | November 2019 |
Geschäftsbereich | Damenhygiene |
Story | Creative idea : Still in France, in 2019, contrary to men's sex anatomy, no single Biology & Science schoolbook totally represent female genitals. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia. A question then arises: how to take care of your privacy if you don't know it? Since none Science & Biology schoolbook completely represents the female anatomy, the agency created The Missing Page. Unlike all French schoolbooks, The Missing Page fully represents female sex anatomy including clitoris’ complete anatomy, it’s role in sexuality and the vulva’s detailed external view. Thanks to it’s adhesive system, teenagers can paste The Missing Page in their schoolbooks in order to learn correct women anatomy. Execution : The Missing Page was launched both offline and online: - Offline, The Missing Page has been published in French youth press, and distributed through a street marketing campaign to teenagers in major French cities. - Online, with a digital film in which mothers and their 16-year-old daughters participated in an educational experience: confronted with a female gender pattern without any legend and to be completed, the majority of them hesitate, make mistakes while also sharing moments of complicity. This online video was shortcut and broadcast through a preroll campaign that directed to the website where teenagers, teachers or any person who wish to get The Missing Page could order or download it. Thousands of "Missing Page" which could be stuck over any incorrect page in science manuals were finally printed and distributed. |
Problem | Saforelle, a brand of products and treatments for women's intimate and personal hygiene, asked the agency to help them increasing their reputation, and the brief was simple: please create an activation for International Women's Day which is happening on 8th March 2019. Then, our objective was to transform a simple activation into a global campaign that could be a game changer for our client. Therefore we convinced them to go on a committed campaign that could help French society become more inclusive and equal. Following this advice, Saforelle has decided to reduce inequalities in sex education. |
Medientyp | Case Study |
Chief Creative Officer | Fabien Teichner |
Chief Creative Officer | Dimitri Guerassimov |
Creative Director | Mathieu Membré |
Texter | Chloe Rosiaux |
Art Director | Véronique Erb |
Art Director | Tram-Anh Nguyen |
Art Director | Astrid Pinon |
Werbeleiter | Aurélie Defrance |
Werbeleiter | Eric Panijel |
Werbeleiter | Céline Samama |
Werbeleiter | Nadège Alves |
Werbeleiter | Quentin Dagusé |
Werbeleiter | Claire Lapeyronie |
Werbeleiter | Pétronille Lombart |
Kundenbetreuer | Benjamin Chevrier |
Kundenbetreuer | Helène Jamin |
Kundenbetreuer | Marine Moreau |
Regisseur | Sarah Hafner |
Produktionsfirma | Muscle |
Agentur TV-Produzent | Frank Willocq |
14. Skyn Condoms / Baby Blocker
Titel | Baby Blocker |
Brief | It's not easy to convince millennials to use condoms. Scare tactics about diseases don’t work. So instead they were reminded about another potential consequence: an unwanted baby. "The Baby Blocker", a Google Chrome extension for Facebook, blocks baby photos on your newsfeed and swaps them for stuff you’re actually interested in. It tracks how many babies you’ve blocked in real time and lets you share the extension with your friends. To get the world talking about it, the launch was timed with the most high profile birth of the year: Prince Harry and Megan Markle’s bundle of joy. |
Agentur | McCann Manchester |
Kampagne | Baby Blocker |
Werbende | Skyn Condoms |
Marke | Skyn Condoms |
Posted | November 2019 |
Geschäftsbereich | Verhütungsmittel, Präservative & Schwangerschaftstests |
Story | Scare tactics highlighting the consequences of unprotected sex doesn’t work with millennials. So we needed to engage with them in a fun and relevant way. How? By creating ‘The Baby Blocker.’ It’s a Google Chrome extension for Facebook that blocks baby photos and swaps them for things you’re actually interested in. |
Medientyp | Interaktiv |
Executive Creative Director | Dave Price |
Creative Director | Neil Lancaster |
Texter | Rob Gorton |
Art Director | Brendan Shryane |
Technischer Direktor | Adam Prendergast |
Interactive Developer | Jo Portus |
Etatdirektor | Rebecca Ziantoni |
Business Development | Theo Bassey |
Designer | Abbie Franks |
Digitales Design | Liam Roughley |
Senior Producer | Kal Tank |
Cutter | Matt McHugh |
Cutter | Camille Gabayet |
Digital Content | Kevin Burrows |
Frontend Developer | Jonathan Baines |
Head of Post Production | Rob Brown |
Director of PR & Social | Robin Wilson |
Group PR Account Director | Tom Cummings |
Senior PR Account Manager | Harriet Williams |
Senior Social & Content AD | Luke Taylor |
Social Media Manager | Sebastian Tully-Middleton |
Senior Planner | Luke Kelly |
15. Stayfree / Project Free Period
Titel | Project Free Period |
Agentur | DDB Mudra |
Kampagne | Project Free Period |
Werbende | Johnson & Johnson |
Marke | Stayfree |
Posted | August 2018 |
Geschäftsbereich | Hygiene, Körper- & Schönheitspflege |
Story | There’s nothing good that comes to mind when you think of periods. Even more so, in India. Here, girls drop out of school at the onset of periods. Women on their period are considered impure and disallowed entry into temples or even their own kitchens. It’s all of this that continues to drag the topic of periods deeper into the dark corners of society.;Stayfree, a leading sanitary brand, is committed to changing the perceptions and behaviour around periods. And we believe the only way to make society more comfortable about this topic is to keep sparking different conversations around this taboo subject.;And that’s what drew our attention to these women in the sex trade. While periods, for them, came with the same set of biological inconveniences, they actually looked forward to it. Because it was the only time of the month where they couldn’t be forced to work. |
Medientyp | Interaktiv |
Länge | |
Mehr Informationen | https://www.lovethework.com/entries/510186 |
National Creative Director | Rahul Mathew |
Group Managing Director | Aditya Kanthy |
Chief Creative Technologist | Brijesh Jacob |
Executive Creative Director | Shagun Seda Sengupta |
Executive Creative Director | Kapil Tammal |
Global Business Director | Kim Das |
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Group Head | Lalit Sakurkar |
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Strategist | Anushka Gilani |
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Associate Vice President - Brand Engagement | Vinisha P |
Manager Brand Solutions | Megha Jaiswal |
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Executive Brand Solutions | Qaid Vora |
Films | Chandana Bannikoppa |
Films | Ganesh Pawal |
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DOP | Himmat Singh Shekhawat |
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Entrant Company | DDB MUDRA GROUP |
Idea Creation | DDB MUDRA GROUP |
Additional Company | MOTHERSHIP PRODUCTIONS |
Additional Company | PRERANA ANTI-TRAFFICKING |