The Most Creative Campaigns & Agencies in Health & Beauty


The singing vulvas were a sensational worldwide hit for Libresse and AMV.BBDO, disrupting convention and far outshining the competition in this sector. Having said that, Proctor & Gamble made a good showing with three very different spots, for Old Spice, Vicks and Gillette. No surprise to see FCB and The Learning Corp here with the gripping animated spot ‘One Word’, or the epic Dollar Shave Club film. Newly legalised marijuana made an appearance thanks to director Spike Jonze and ‘The New Normal’. And the category wouldn’t be complete without Johnson & Johnson and its superb ‘5B’ film about the heroic nurses who helped patients face up to HIV and AIDS.

Most awarded campaigns in Health & Beauty in 2019

Titel Marke Agentur, Stadt
1.  Viva la Vulva Libresse AMV BBDO, London
2.  The Non-Issue L’Oreal & British Vogue McCann Paris, Neuilly sur Cedex
3.  Endless Commercial Old Spice Wieden + Kennedy, São Paulo
4.  Every Child Deserves the #Touchofcare - One in a Million Vicks Publicis Singapore
5.  One Word The learning corp FCB Health Network
6.  Get Ready Dollar Shave Club
7.  The New Normal Medmen Mekanism, San Francisco
8.  The Party Bus Shiseido Shiseido Creative Division
9.  We Believe Gillette Grey New York
10.  5b Johnson & johnson
11.  Breath of life GSK Glaxosmithkline McCann Health, Shanghai
12.  We Believe: The Best Men Can Be Gillette Grey New York
13.  THE MISSING PAGE Saforelle Serviceplan France, Courbevoie
14.  Baby Blocker Skyn Condoms McCann Manchester, Macclesfield
15.  Project Free Period Stayfree DDB Mudra, Mumbai

1 — Libresse - Viva la Vulva

MARKE: Libresse


MEDIEN: Internet-Film

2 — L’Oreal & British Vogue - The Non-Issue

MARKE: L’Oreal & British Vogue

AGENTUR: McCann Paris

MEDIEN: Case Study

3 — Old Spice - Endless Commercial

MARKE: Old Spice

AGENTUR: Wieden + Kennedy

MEDIEN: Fernsehen & Kino

4 — Vicks - Every Child Deserves the #Touchofcare - One in a Million

MARKE: Vicks

AGENTUR: Publicis Singapore

MEDIEN: Fernsehen

5 — The learning corp - One Word

MARKE: The learning corp

AGENTUR: FCB Health Network

MEDIEN: Interaktiv

6 — Dollar Shave Club - Get Ready

MARKE: Dollar Shave Club

MEDIEN: Internet-Film

7 — Medmen - The New Normal

MARKE: Medmen

AGENTUR: Mekanism

MEDIEN: Fernsehen

8 — Shiseido - The Party Bus

MARKE: Shiseido

MEDIEN: Internet-Film

9 — Gillette - We Believe

MARKE: Gillette

AGENTUR: Grey New York

MEDIEN: Fernsehen

10 — Johnson & johnson - 5b

MARKE: Johnson & johnson

MEDIEN: Fernsehen & Kino

11 — GSK Glaxosmithkline - Breath of life

MARKE: GSK Glaxosmithkline

MEDIEN: Interaktiv

12 — Gillette - We Believe: The Best Men Can Be

MARKE: Gillette

AGENTUR: Grey New York

MEDIEN: Internet-Film

13 — Saforelle - THE MISSING PAGE

MARKE: Saforelle

AGENTUR: Serviceplan France

MEDIEN: Case Study

14 — Skyn Condoms - Baby Blocker

MARKE: Skyn Condoms

AGENTUR: McCann Manchester

MEDIEN: Interaktiv

15 — Stayfree - Project Free Period

MARKE: Stayfree


MEDIEN: Case Study

Most awarded agencies in health & beauty in 2019

Most awarded brands in health & beauty in 2019

1 Bodyform/Libresse
2 L'Oréal
3 Gillette
4 Old Spice
5 Shiseido