The Most Creative Campaigns & Agencies in Retail

 
IT’S HARD TO EXCEL IN A SECTOR WITH TRADITIONALLY HIGH STANDARDS, SO CONGRATS ARE DUE TO BURGER KING, IKEA AND JOHN LEWIS.

Retail is all about the sell, of course, so it’s the natural home of terrific advertising. Since fast food chains are included here, Burger King and FCB steal the show with their cheeky “Whopper Detour”. There was also plenty of love for Ikea’s “ThisAbles” project from McCann Tel Aviv; the perfect example of an agency solving a problem in partnership with a client. Adam&eveDDB and John Lewis practically wrote the book on retail ads, so here they are with two different spots, featuring Elton John and – in a sense – Queen. In a category largely divided between Europe and the US, great to see Dentsu Webchutney from India in eighth place with its smart-talking Hagglebot, which brought the art of the deal to the digital world.

Most awarded campaigns in Retail in 2019

Titel Marke Agentur, Stadt
1.  The Whopper Detour Burger King FCB New York
2.  ThisAbles IKEA McCann Tel Aviv, Tel-Aviv-Yafo
3.   The Boy and the Piano John Lewis & Partners adam&eveDDB, London
4.  Keeping fortnite fresh Wendy's VMLY&R, Kansas City
5.  Black Supermarket Carrefour Marcel, PARIS
6.  Bohemian Rhapsody John Lewis & Partners + Waitrose & Partners adam&eveDDB, London
7.  Refurbished Tweets Backmarket BETC Paris, Pantin
8.  Hagglebot with Flipkart Flipkart Dentsu Webchutney, Gurugram
9.  Burn That Ad Burger King David The Agency, São Paulo
10.  The Boy and the Piano John Lewis & Partners adam&eveDDB, London
11.  Deisel: Go With the Fake Diesel Publicis New York
12.  McDelivery 4 McDonald's TBWA\PARIS, Boulogne-Billancourt
13.  McDelivery 1 McDonald's TBWA\PARIS, Boulogne-Billancourt
14.  McDelivery 2 McDonald's TBWA\PARIS, Boulogne-Billancourt
15.  McDelivery 3 McDonald's TBWA\PARIS, Boulogne-Billancourt

1 — Burger King - The Whopper Detour

MARKE: Burger King

AGENTUR: FCB New York

MEDIEN: Internet-Film

2 — IKEA - ThisAbles

MARKE: IKEA

AGENTUR: McCann Tel Aviv

MEDIEN: Produktdesign/Entwicklung

3 — John Lewis & Partners - The Boy and the Piano

MARKE: John Lewis & Partners

AGENTUR: adam&eveDDB

MEDIEN: Fernsehen

4 — Wendy's - Keeping fortnite fresh

MARKE: Wendy's

AGENTUR: VMLY&R

MEDIEN: Interaktiv

5 — Carrefour - Black Supermarket

MARKE: Carrefour

AGENTUR: Marcel

MEDIEN: Internet-Film

6 — John Lewis & Partners + Waitrose & Partners - Bohemian Rhapsody

MARKE: John Lewis & Partners + Waitrose & Partners

AGENTUR: adam&eveDDB

MEDIEN: Fernsehen & Kino

7 — Backmarket - Refurbished Tweets

MARKE: Backmarket

AGENTUR: BETC Paris

MEDIEN: Case Study

8 — Flipkart - Hagglebot with Flipkart

MARKE: Flipkart

AGENTUR: Dentsu Webchutney

MEDIEN: Case Study

9 — Burger King - Burn That Ad

MARKE: Burger King

AGENTUR: David The Agency

MEDIEN: Interaktiv

10 — John Lewis & Partners - The Boy and the Piano

MARKE: John Lewis & Partners

AGENTUR: adam&eveDDB

MEDIEN: Internet-Film

11 — Diesel - Deisel: Go With the Fake

MARKE: Diesel

AGENTUR: Publicis New York

MEDIEN: Internet-Film

12 — McDonald's - McDelivery 4

MARKE: McDonald's

AGENTUR: TBWA\PARIS

MEDIEN: Presse & Publikationen

12 — McDonald's - McDelivery 1

MARKE: McDonald's

AGENTUR: TBWA\PARIS

MEDIEN: Presse & Publikationen

12 — McDonald's - McDelivery 2

MARKE: McDonald's

AGENTUR: TBWA\PARIS

MEDIEN: Presse & Publikationen

12 — McDonald's - McDelivery 3

MARKE: McDonald's

AGENTUR: TBWA\PARIS

MEDIEN: Presse & Publikationen

Most awarded agencies in retail in 2019

Most awarded brands in retail in 2019

1 Burger King
2 McDonald’s
3 IKEA
4 John Lewis & Partners
5 Wendy's