The Most Creative Campaigns & Agencies in Tech

 
AN UNEXPECTEDLY EMOTIONAL CATEGORY AS TECHNOLOGY BRANDS USE THEIR EXPERTISE FOR GOOD.

Inevitably in this category, clever gadgets and applications abound, from the excellent Dot Mini – the first media device for the visually impaired – to Microsoft’s inclusive Xbox, the Story Sign innovation for the deaf and even a way of “decoding” football moves for gamers. But there are a couple of films too, including the delightful animation “Share Your Gifts”, for Apple, and the amusing “My Life As A NPC” (that’s non-player character) from game creator Ubisoft. Talking of brands, one would have expected this sector to be a battle between Apple and Microsoft, but there were strong offerings from Huawei, Wavio, Amazon and especially Dagoma – a 3D printing specialist. Surprised not to see Samsung in the top ten. Maybe next year.

Most awarded campaigns in Tech in 2019

Titel Marke Agentur, Stadt
1.  Dot Mini Dot Inc. Serviceplan Group, Munich
2.  Share your gifts Apple, Inc. TBWA\Media Arts Lab, Los Angeles
3.  Changing the game XBOX McCann New York
4.  StorySign Huawei Mobile UK FCB Inferno, London
5.  See Sound Wavio Area 23, New York
6.  My Life as a NPC Assassin's Creed Odyssey DDB Paris
7.  Welcome Home Homepod TBWA\Media Arts Lab, Los Angeles
8.  Football Decoded Microsoft McCann London
9.  Harmless Guns Dagoma TBWA\PARIS, Boulogne-Billancourt
10.  Outlander Amazon Prime Video Droga5, London
11.  Apple at work: the underdogs Apple Apple, Cupertino
12.  Your 2018 Wrapped Spotify
13.  Visit Xbox XBOX McCann London
14.  Block Out the Chaos: World Leaders JBL Cheil Hong Kong
15.  BACK2LIFE Samsung Cheil China, Beijing

1 — Dot Inc. - Dot Mini

MARKE: Dot Inc.

AGENTUR: Serviceplan Group

MEDIEN: Internet-Film

2 — Apple, Inc. - Share your gifts

MARKE: Apple, Inc.

AGENTUR: TBWA\Media Arts Lab

MEDIEN: Internet-Film

3 — XBOX - Changing the game

MARKE: XBOX

MEDIEN: Interaktiv

4 — Huawei Mobile UK - StorySign

MARKE: Huawei Mobile UK

AGENTUR: FCB Inferno

MEDIEN: Case Study

5 — Wavio - See Sound

MARKE: Wavio

AGENTUR: Area 23

MEDIEN: Interaktiv

7 — Assassin's Creed Odyssey - My Life as a NPC

MARKE: Assassin's Creed Odyssey

AGENTUR: DDB Paris

MEDIEN: Internet-Film

8 — Homepod - Welcome Home

MARKE: Homepod

AGENTUR: TBWA\Media Arts Lab

MEDIEN: Internet-Film

9 — Microsoft - Football Decoded

MARKE: Microsoft

AGENTUR: McCann London

MEDIEN: Internet-Film

10 — Dagoma - Harmless Guns

MARKE: Dagoma

AGENTUR: TBWA\PARIS

MEDIEN: Branded Content

11 — Amazon Prime Video - Outlander

MARKE: Amazon Prime Video

AGENTUR: Droga5

MEDIEN: Fernsehen

14 — Apple - Apple at work: the underdogs

MARKE: Apple

MEDIEN: Internet-Film

12 — Spotify - Your 2018 Wrapped

MARKE: Spotify

MEDIEN: Interaktiv

13 — XBOX - Visit Xbox

MARKE: XBOX

AGENTUR: McCann London

MEDIEN: Interaktiv

14 — JBL - Block Out the Chaos: World Leaders

MARKE: JBL

AGENTUR: Cheil Hong Kong

MEDIEN: Presse & Publikationen

15 — Samsung - BACK2LIFE

MARKE: Samsung

AGENTUR: Cheil China

MEDIEN: Interaktiv

Most awarded agencies in tech in 2019

Most awarded brands in tech in 2019

1 Apple
2 Microsoft Xbox
3 Huawei
4 Samsung
5 Dot